Why Direct Mail Marketing is Still So Popular
Despite the attention currently paid to digital marketing, offline methods such as direct mail marketing remains a key tool in the marketing plans of many brand-savvy bus...
Here’s what you need to know about List Marketing in Europe
List Marketing With a growing number of concerns surrounding email privacy laws and data management process, most countries now have laws outlining the extent to which co...
Four tips to improve Holiday Email Marketing outcome
While social media and PR have become the primary tools of promoting and building awareness, email still remains the most effective way to sell your product. According to...
Here’s what CEOs want from Email Marketing Companies
A recent Harvard Business Review study noted that the C-Suite Decision Makers spend less than 2 percent of their time with vendors. Moreover, engaging with them is diffic...
What consumers expect from Direct Mail Marketing
Major corporations know that direct mail marketing is one of the most effective pieces of their marketing plan. As direct mail continues to mushroom across the retail lan...
What You Need To Know About Email Marketing in Canada
For businesses, email marketing is the most effective way to increase sales and revenue. Email campaigns help leads convert into loyal customers. Over the years, countrie...
List Marketing in the US: Myths and Facts
List Marketing In the ever-changing email marketing landscape, there are serious legal, practical, and ethical issues that need to be addressed. When you don’t take pro...
10 Tips for Cheertastic B2B Christmas Email Campaigns – Part 1
This holiday season, if you’re spending a majority of your time on social media, and little to no time on email marketing, you’re making a potentially tragic mistake ...
Finding the Right Mailing List from a Legit Source
A mailing list is one of the most efficient and budget-friendly advertising strategies business owners can use. Not only does it help owners skip the costs of randomly se...