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Month: November 2015

Why Direct Mail Marketing is Still So Popular

Despite the attention currently paid to digital marketing, offline methods such as direct mail marketing remains a key tool in the marketing plans of many brand-savvy businesses. Direct mailing gives
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Here’s what you need to know about List Marketing in Europe

List Marketing With a growing number of concerns surrounding email privacy laws and data management process, most countries now have laws outlining the extent to which companies can collect and
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Four tips to improve Holiday Email Marketing outcome

While social media and PR have become the primary tools of promoting and building awareness, email still remains the most effective way to sell your product. According to one market
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Here’s what CEOs want from Email Marketing Companies

A recent Harvard Business Review study noted that the C-Suite Decision Makers spend less than 2 percent of their time with vendors. Moreover, engaging with them is difficult, expensive, and
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What consumers expect from Direct Mail Marketing

Major corporations know that direct mail marketing is one of the most effective pieces of their marketing plan. As direct mail continues to mushroom across the retail landscape, marketers are
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What You Need To Know About Email Marketing in Canada

For businesses, email marketing is the most effective way to increase sales and revenue. Email campaigns help leads convert into loyal customers. Over the years, countries around the world have
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List Marketing in the US: Myths and Facts

List Marketing In the ever-changing email marketing landscape, there are serious legal, practical, and ethical issues that need to be addressed. When you don’t take proper measures to address these
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10 Tips for Cheertastic B2B Christmas Email Campaigns – Part 1

This holiday season, if you’re spending a majority of your time on social media, and little to no time on email marketing, you’re making a potentially tragic mistake that could
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Finding the Right Mailing List from a Legit Source

A mailing list is one of the most efficient and budget-friendly advertising strategies business owners can use. Not only does it help owners skip the costs of randomly sending ads
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Is Your Call to Action Getting the Right Response?

Every step of creating your email marketing campaign plays an important role in achieving your primary goal. You want to turn leads into customers. Your email campaign begins when you
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