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Month: December 2015

How To Use Social Media To Grow Email Marketing

In 2015, we saw email marketers and social media marketers, blending together to create world-class marketing campaigns. A lot of social media pros have been listed out around email marketing
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Email Marketing Errors That Your Brand Could Avoid

Email marketing is one of the fastest ways to reinforce your brand. The more consistent will your email marketing and its brand voice, the more likely you are to win
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The effect of email marketing on consumer behavior

The email marketing is one of the most effective mediums of marketing. It is often considered to be the only common form of two-way interaction between businesses and consumers. Several
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Do Doctors & Healthcare Professionals need Email Newsletters?

Doctors and healthcare professionals are notoriously hard to reach. On an average, each doctor has a couple thousand patients under their care and control millions of spending in the healthcare
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50 Interesting Email Marketing Statistics of 2015

Marketers often look at statistics to create their ideal email campaigns. Fortunately, there are a good number of email marketing stats and numbers for one to look for. The best
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Microtargeting is the Key to Email Marketing Success

Microtargeting has become the buzzword in email marketing. Businesses using it in their promotions are able to build a powerful and consistent link with their audience. Any marketing strategy based
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Top Six Email Marketing Trends 2016

The New Year is almost upon us! To sum up email marketing success in 2015, we have two simple words: Mobile and Personalize. In order to remain relevant in 2016,
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5 Magnificent Ways Use Email Marketing to Increase ROI

When it comes to email marketing, there are a lot of Do’s and DON’Ts for one to follow. But the one thing a majority of these tips miss is ‘HOW’.
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Four Effective Tips to Email Marketing Automation – 1

Email marketing automation is more about strategy than dropping a weekly-monthly email to say a quick Hello! to the audience. Email campaigns that integrate marketing automation tools are quite different
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10 Tips for Cheertastic B2B Christmas Email Campaigns – Part 3

In our previous post, we shared a few actionable tips on B2B Christmas Email Campaigns to increase your holiday season revenue. To help the campaigns go smoothly, one can rely
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Buying Email Lists to Increase Subscribers

Contrary to popular belief and the negative stereotypes attached to email marketing, purchasing email lists is one of the best ways to promote a business. While most business owners spend
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4 Best Practices for Email Marketing Subject Line

Even if your email contains the entire script of Star Wars: The Force Awakens, nobody is going to read it if your subject line is crappy. You can do some
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Creating a Winning Direct Mail Campaign

Creating a winning direct mail campaign is more than just getting things right. Higher response rates depend upon constantly testing and refining every single elements of the mail, rather than
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Tips to Improve your Direct Mail Campaigns

Your direct mail database is of no use if you are unable to analyze it and extract useful bits of information. Before you get overpowered with all the emails you
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