Month: June 2016

In the age of social media, it becomes quite significant for you, as an email marketing company, to focus on critical issues related to social media marketing. Also, it&#...

You might think that emails might be going straight to the junk folder when you receive it from online fashion retailers, but the stats say otherwise. Customers who visit...

It’s a common notion that candidates with more money to spend will win the elections. The world has witnessed the fact since 1968. Allow the notion to sink in. To be pe...

Receiving emails are the new reason to groan as all of us are inundated with emails. An average person receives approximately 120 emails a day while the human race as a w...

Segmentation is an important part of every successful email marketing campaign. In fact, a majority of brands are now turning to targeted mailing lists for brand promotio...

Recently, the data world has been full of chatter about replacing Safe Harbor with a new and improved program called Privacy Shield. This handshake agreement has yet to b...

Did you know that Father’s Day email campaigns have a lower open rate than general emails? We didn’t. This raises the question – should marketers prepare for th...

For an IT marketer, there is nothing as important as Data. In fact, they prefer calling data as wealth. Webinar campaigns and emails heavily depend on email marketing and...

Email list segmentation is the most important part of email marketing. Without segmentation, you cannot devise a proper marketing strategy, or study your email metrics. W...