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Month: January 2019

Tips for Successful Drip Email Campaigns

If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities than other types of
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Using an Email Address List for Better Higher Ed Marketing to Gen Z

Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have an email address list for
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5 Major Email Marketing Mistakes to Avoid in 2019

Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing platforms such
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