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Author: Alex McGinness

Why is Data Enhancement Important?

Why is Data Enhancement Important? Does your email list have the right data in the right fields? If not, we need to talk about data enhancement. Data enhancement can help
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What Does Great Email Marketing Data Consists Of

Different types of email marketing data need to be collected, tracked and analyzed by your team for successful email campaigns. This data will help you optimize your email campaigns to
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5 Email Ideas for Every Email Marketing Campaign

Studies show that 2.5 billion people in the world have email and that it has the highest return on investment (ROI) for email marketers. With its wide reach and large
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How to Maintain a Positive Email Reputation

Last week we talked about how you can effectively blacklist yourself on email servers. Blacklisting is when emails are blocked from sending out campaigns because they have been identified as
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How to Prevent Getting Blacklisted on a Cold Email Campaign

Blacklisting is a term that applies to the practice of identifying email spammers. Spammers are identified based on the IPs and domains they send emails from. This information is compiled
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Cold Emails and Three Factors to Consider

Cold emails are tricky. They are much different than cold calls where you can interact with another person and convince them to listen to you. With cold emails, you can
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Ouch! Email Marketing Pain Points

Creating email marketing campaigns can be a cumbersome experience. It can get tedious to constantly be developing email campaign after email campaign. Following email marketing, best practices can be tiresome
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International Spam Laws

The world is becoming more and more interconnected every day. This means communication between people all over the world is happening at an unprecedented rate. Marketers have used this momentum
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To Opt-In or to Opt-Out?

Opt-in and opt-out forms determine how your audience consents to receive your email campaigns. It is critical to understand how this process happens. In this day and age, you can
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Create Content for Each Stage of Your Sales Funnel

Developing content for your audience goes far beyond inserting relevant keywords into your website pages. You must understand your audience, and the stages they go through as they interact with
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User Personas Decoded

Rachel is a 35-year-old white suburban housewife. Anton is a 28-year-old black senior marketing manager in Chicago. Michael is a 19-year-old Asian student studying abroad in Europe. Sound familiar? These were
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How Your List Segments Can Affect Your Email Campaign Template

Let’s say you work for a company that makes headphones. Your company is about to release its newest product, a $150 set of headphones that will have your customers thinking
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How to Organize your Content Calendar

The fourth of July was last week. Did your company run a successful holiday campaign? Or were you scrambling to get something together for the major holiday? If you were
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Neuromarketing: The Hack You Always Wanted

Marketing has evolved significantly over time. In the past, your boss may have increased your budget so you could buy more ads or splurge on putting your logo on a
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5 Tips for Marketing in Japan

FrescoData is a company with a global mindset. This is because our data comes from a variety of different sources around the world. For us, we are not just trying
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