How to Find a Good List Provider?
As businesses grow, the contacts that they amass along the way become an asset. A business should always invest in a good contact list. These lists help business maintain...
An Email List Segmentation Checklist
Email list segmentation is the most important part of email marketing. Without segmentation, you cannot devise a proper marketing strategy, or study your email metrics. W...
A Comprehensive Email Marketing Checklist
Your brand and email marketing efforts are like peanut butter and jelly sandwich. Solo, they’re great but combine the two of them and their power is multiplied. Yo...
Microtargeting is the Key to Email Marketing Success
Microtargeting has become the buzzword in email marketing. Businesses using it in their promotions are able to build a powerful and consistent link with their audience. A...
3 Reasons Why People Unsubscribe From Mailing Lists
Business owners and marketers spend a lot of time and money on email campaigns to improve client relationship, more sales and growth. However, they often don’t put the ...
5 Magnificent Ways Use Email Marketing to Increase ROI
When it comes to email marketing, there are a lot of Do’s and DON’Ts for one to follow. But the one thing a majority of these tips miss is ‘HOW’. How to generate ...
10 Tips for Cheertastic B2B Christmas Email Campaigns – Part II
In our previous post, we outlined a few actionable tips on B2B Christmas Email Campaigns to spike your holiday season sales. Leveraging on – starting out early, micro-t...
Using Segmentation in Email Marketing for Pinpoint Targeting
We’ve talked before about the importance of segmentation in email marketing. In order to truly amplify the effectiveness of your email marketing for pinpoint targeting,...
Here’s what you need to know about List Marketing in Europe
List Marketing With a growing number of concerns surrounding email privacy laws and data management process, most countries now have laws outlining the extent to which co...