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Category: Email Campaigns

The KonMari Method For Your Emails

Hotel Email Marketing Made Simple: 7 Emails You Must Send Your Guests


Filling your hotel to capacity despite the COVID pandemic has hotel marketing managers gritting their teeth. Reaching your guests and providing useful, interesting email ...
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The KonMari Method For Your Emails

How to Repair a Bad Email Sender Reputation


  In email marketing, delivering an email and getting strong email ROI is not as simple as it seems. It takes a lot more than just pressing send on your email campai...
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The KonMari Method For Your Emails

Using Valid Email Lists for Better Higher Ed Enrollment Marketing


  When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply ba...
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The KonMari Method For Your Emails

Email Marketing Best Practices for Design in 2019


This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plu...
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The KonMari Method For Your Emails

Cold Email Campaigns vs Email Marketing Campaigns


Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails ...
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The KonMari Method For Your Emails

Data Enhancement Services for Higher Ed Enrollment Marketers


Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up...
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The KonMari Method For Your Emails

Tips for Successful Drip Email Campaigns


If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities ...
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The KonMari Method For Your Emails

Using an Email Address List for Better Higher Ed Marketing to Gen Z


Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have a...
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The KonMari Method For Your Emails

5 Major Email Marketing Mistakes to Avoid in 2019


  Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business mar...
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