What is an Email Blast/E-Blast?

Widely Known Definition

Email blast (A.K.A. E-Blast) refers to sending a single email message to many recipients simultaneously. It doesn’t involve dividing them into different segments based on common traits, which are crucial for email marketing.

What Should It Actually Mean?

What a business wants out of it is just the opposite. They want to target their potential leads & send them relevant messages that resonate with them, ultimately leading them to convert.

Sending random blasts to random audiences wouldn’t help them convert their target audience; segmenting the “target” audience & personalizing for each segment would…

So, technically, email blasts should mean blasting personalized emails to relevant audience segments using dynamic variables.

At FrescoData, we understand the exact concept of email blasts & help our clients reach their target audience with precise targeting.

Don’t Just Blast – Make Them Take the Desired Action

Instead of bombarding random inboxes with irrelevant promotional email blasts, prioritize building an audience who would be interested in what you have to offer. 

We at Frescodata help our clients in reaching their potential leads by refining our large database according to their criteria.

Say, for instance, if someone wants to target a particular demographic looking for their products. Then, we would refine our huge database to meet all their criteria & then schedule the first email blast to different segments, each based on various criteria.

By incorporating dynamic content and personalization tokens, we create Email Blasts that are customized for each recipient, increasing the likelihood of conversion. 

Then, we would analyze the results & make changes on the go based on the minute insights gained from the 1st blast & the consecutive blasts would be much more refined than the previous ones.

This way, we analyze their interests & leverage the insights to make their target audience take the desired action.

You can also do the same by leveraging our database or any useful database for that matter. We can help you with the blast, or else you can acquire our database & shoot the blast yourself.

But the point is to send the email blast to the relevant audience who fall under your desired criteria.

Best Practices To Maximize the Open Rate

The success of an Email Blast hinges on its open rate—the percentage of recipients who open the email. To optimize this metric, adhere to best practices such as:

• Crafting compelling subject lines that pique curiosity without resorting to clickbait tactics. 

• Ensuring that the email is responsive to all devices, as an users access their emails across different devices. 

• Experimenting with send times and frequency to determine the optimal cadence for your audience

• Regularly analyzing the performance metrics to refine your approach.

• And many more.

5 Myths About Email Blast

Dispelling common misconceptions surrounding email marketing is essential for implementing effective strategies, as it could wreck your efforts. 

Here are 5 myths you should know:

No.1. Email Blasts Are Spam

Contrary to popular belief, not all email blasts are spam. While poorly executed email blasts with irrelevant content and unsolicited recipients can be perceived as spam, legitimate ones are sent to opted-in subscribers who have willingly provided their contact information. 

When executed correctly,   can be an effective marketing tool for delivering valuable content and promotions to interested recipients. 

No. 2. Email Blasts Have Low Engagement Rates

Another myth surrounding email blasts is that they inevitably result in low engagement rates. While it’s true that poorly targeted or irrelevant email blasts may yield low engagement, strategically crafted and personalized email blasts can garner high open and click-through rates. 

By segmenting your audience, crafting compelling subject lines, and delivering valuable content, you can enhance engagement and drive meaningful interactions with your email blasts.

No. 3. Email Blasts Are Outdated

Despite the rise of social media and other digital marketing channels, email blasts remain a relevant and effective marketing strategy. 

In fact, email marketing continues to deliver one of the highest ROIs compared to other digital marketing tactics. 

With advancements in email automation, personalization, and analytics, email blasts have evolved to remain a cornerstone of successful marketing campaigns.

No. 4. Email Blast Is Illegal

There’s a misconception that email blasts are inherently illegal or unethical. However, the legality depends on compliance with all the regulations such as the CAN-SPAM Act (in the United States) and the GDPR (in the European Union), among others. 

When executed in accordance with these regulations, which typically require obtaining explicit consent from recipients, providing clear opt-out mechanisms, and including accurate sender information, email blasts can be conducted legally and ethically. 

It’s essential for businesses to familiarize themselves with applicable laws to ensure compliance and maintain the integrity of their email marketing practices.

No. 5. Email Blasts Always Lead to Unsubscribes:

There’s a misconception that sending email blasts will inevitably lead to a surge in unsubscribes from your email list. 

While poorly executed email blasts that are irrelevant or overly promotional may indeed prompt recipients to unsubscribe, strategically crafted and personalized ones can actually strengthen subscriber engagement. 

By offering valuable content customized to the interests of your audience, you can foster a positive relationship with subscribers and reduce the likelihood of unsubscribes.

FAQs

Does email blasting work?

Yes, it works. However, the effectiveness of email blasts depends on various factors, such as the quality of the email list, the relevance of the content, the timing, and the engagement tactics employed. 

When executed strategically, email blasting can be a highly effective marketing tool for reaching a large audience quickly and driving desired outcomes such as conversions, engagement, and brand awareness.

How many emails can I send a day without getting flagged?

While there’s no one-size-fits-all answer to how many emails you can send per day without getting flagged, we recommend not sending more than 10K for new domains.

Can you send 10,000 emails a day?

Yes, Why Not?

How much does it cost to do an email blast?

It depends on your criteria. To know more, get in touch with our experts.