Ommnichannel Marketing for SAAS and Technology Companies
Our solution is a comprehensive omni-channel marketing strategy that is designed to diversify your customer base, increase market visibility, and lower customer acquisition costs. Utilizing a professional team of digital marketers, our services encompass everything from website development, email and social media campaigns, to both offline and online advertising.
The success of omnichannel marketing is dependent on the customer journey.
It is important to start with a customer journey map, which is a visual representation of the steps in the customer’s interaction with your company.
A few steps that should be included in the map are:
- The first contact with your company, either online or offline;
- The conversion process; and
- How customers interact with your company after they have made a purchase.
Email Marketing for SAAS and Technology Industry
Are you looking for a fast, effective, and reliable way to reach your target customers with personalized emails? Do you need to generate more leads, improve customer retention rates, and increase your sales pipeline? Email marketing is the best way to reach your target market.
Whether you are a SAAS company or a technology-based business, email marketing has emerged as the single most effective way to grow your client base and generate new sales. With our email marketing services, you can create personalized emails for all of your prospects, get instant feedback on your content and design, and automatically segment them according to their interests.
Email marketing is one of the most efficient ways to communicate with your customers. It is a good way to keep in contact with your audience and provide them with information about new products or events.
Step 1: Define the Audience
The first step in an email marketing strategy is to identify your target audience. Who are you trying to reach? What are their demographics? What are their interests?
Step 2: Determine Your Goals
What do you want to achieve from this email campaign? Do you want more sales, more leads, or just more engagement?
Step 3: Design an email Template
Use a professional and eye-catching design so that readers are more likely to open your emails. You can do this by using images that are relevant and aligning them with the content in the message as well as using color combinations that match your brand’s identity.
Step 4: Create a Content Calendar
It’s important that you plan ahead when it comes to content creation. This will help you stay organized and save time during the actual campaign process.
Mobile Marketing for SAAS and Technology Industry
Reaching the right people at the right time is more difficult than ever. At the same time, mobile advertising is growing and is expected to account for more than half of all digital ad spending. Thanks to our extensive database we empower smart marketers with targeted and personalized campaigns, driving engagement and boosting conversion rates.
There are many strategies for mobile marketers to choose from when deciding how to promote their products or services. The following are some of the most popular types of strategies:
1) Push notification: These messages are sent directly to a user’s device when they open an app or browser, usually offering a discount or other special offers.
2) Mobile website: This strategy involves creating a website that will work well on any type of device including smartphones, tablets, and desktop computers.
3) Location-based advertising: This strategy uses location data to send out messages about nearby locations or events based on where the user is currently located.
4) SMS text
Demand Generation for SAAS and Technology Industry
With the rapid growth of SaaS and tech industry, the demand for business development has never been higher. Our team of experts helps companies innovate and evolve their sales process to generate leads and increase conversion rates. We have helped grow startups to multi-million dollar companies.
We help companies by creating demand for a product or service by encouraging potential customers to purchase it.
Some of the techniques used in demand generation by FrescoData are:
– Lead Generation
– Lead Nurturing
– Content Marketing
– Social Media Marketing
– Email Marketing
Remarketing for SAAS and Technology Industry
Your website traffic is only worth something if you know how to retarget them. Your ads should be personalized, using data that identifies who they are and what they’re interested in. On top of that, you should be able to show them the same ads over and over again without getting bored. That’s why we built a service that watches web visitors, identifies their interests, and shows them relevant ads from the moment they become your leads until the moment they become customers.
The benefits of remarketing are:
– It increases the number of visitors to your website
– It generates more leads and conversions
– It captures the attention of the potential customer who has visited your website but didn’t convert