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Leverage the True Potential of CTV Advertising

Talk to our experts today & learn more about how FrescoData can help you reach your target audience on their smart TVs & propel them to engage with your brand seamlessly.

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    Our CTV Ad Agency will help you Enhance Your Reach via Connected TV Advertising

    Reach them on their

    • Smart TVs
    • Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
    • Gaming consoles (e.g., PlayStation, Xbox)
    • Set-top boxes (e.g., Google Chromecast)
    • Popular Streaming Services (e.g., Netflix, Hulu, Amazon Prime Video, Disney+, YouTube
      TV, HBO Max, Paramount+)

    Analyze their Cross-channel Journey

    Gain valuable insights by examining how customers move across various channels, enabling
    targeted and effective marketing strategies tailored to their behaviors and preferences.

    Make them Shop

    Right through their TV…

    Let’s Get Started

    Testimonials

    Since incorporating CTV advertising into our marketing strategy, we’ve seen a remarkable transformation in how we connect with our audience. The ability to reach consumers on their smart TVs has brought a new level of engagement and visibility to our brand. Thanks to FrescoData, we’ve experienced increased brand awareness and customer interactions like never before.

    -Amanda

    CTV advertising has been a game-changer for our business, and we owe it all to the team. Being able to deliver targeted messages directly to our audience’s living rooms has allowed us to capture their attention in a way that traditional advertising channels simply can’t match. The benefits of CTV ads are clear – higher engagement, better targeting, and ultimately, improved ROI.

    -Emily

    FrescoData has revolutionized the way we engage with our customers. By leveraging the capabilities of smart TVs, we’ve been able to deliver personalized messages that resonate with our audience on a deeper level. The benefits of CTV ads – from enhanced targeting to improved ad performance – have been instrumental in driving our marketing success. It’s incredible to see the impact that CTV advertising has had on our brand’s visibility and customer engagement.

    -Joshua

    FAQs

    What is CTV advertising?

    CTV advertising or Connected TV advertising, refers to the placement of video ads on internet-connected television sets or devices, such as smart TVs, streaming devices (e.g., Roku, Apple TV), and gaming consoles.

    How does CTV advertising differ from traditional TV advertising?

    Unlike traditional TV advertising, which relies on cable or satellite broadcasts, CTV advertising leverages internet-connected devices to deliver targeted ads to viewers who are streaming content over the internet. This allows for more precise audience targeting and measurement.

    What are the benefits of CTV advertising?

    CTV advertising offers several advantages, including precise audience targeting, real-time performance tracking, higher engagement rates, and the ability to reach cord-cutters and cord-nevers who have shifted away from traditional TV viewing.

    How do you target audiences with CTV advertising?

    CTV advertising platforms utilize various targeting methods, including demographic targeting (age, gender, income), geographic targeting (location-based targeting), behavioral targeting (interests, past viewing behavior), and contextual targeting (content relevance).

    What types of ads can be served through CTV advertising?

    CTV advertising supports various ad formats, including pre-roll ads (played before the start of streaming content), mid-roll ads (played during a break in streaming content), and post-roll ads (played after the streaming content ends). Interactive ads and overlays are also common in CTV advertising.

    How do you measure the effectiveness of CTV advertising campaigns?

    Our CTV advertising platforms offer robust analytics tools to measure campaign performance metrics such as ad impressions, completion rates, click-through rates (CTR), viewability, conversions, and return on investment (ROI). These metrics provide insights into campaign effectiveness and audience engagement.

    Is CTV advertising suitable for small businesses?

    Yes, CTV advertising can be beneficial for businesses of all sizes. It offers scalable solutions that allow advertisers to reach specific target audiences within their budget constraints. With its advanced targeting capabilities and measurable results, CTV advertising can be particularly effective for small businesses looking to maximize their marketing ROI.

    How can a CTV Ad Agency help?

    A CTV ad agency helps businesses navigate the complexities of advertising on streaming platforms by offering expertise in CTV platforms, campaign strategy and planning, creative production, audience targeting, ad placement and optimization, measurement and reporting, and staying updated with industry trends. They provide comprehensive solutions to maximize the effectiveness of CTV ad campaigns.

    What Services Do CTV Agencies Offer?

    CTV agencies offer a range of services to help businesses effectively advertise on connected TV platforms. These services typically include:

    1. Campaign Strategy and Planning: Developing comprehensive CTV advertising strategies tailored to business objectives and target audiences.
    2. Creative Production: Creating high-quality video ads optimized for CTV platforms to engage viewers and drive results.
    3. Audience Targeting: Leveraging data analytics to identify and target specific audience segments based on demographics, behavior, and context.
    4. Ad Placement and Optimization: Managing the placement of ads across various streaming channels and programs to maximize reach and engagement.
    5. Measurement and Reporting: Providing detailed performance metrics and analytics reports to track campaign effectiveness and optimize future efforts.
    6. Consultation and Guidance: Offering expert advice on industry trends, emerging technologies, and best practices to help businesses stay competitive in the CTV advertising landscape.
    What sets your CTV Ad agency apart in the realm of CTV advertising?

    Our agency distinguishes itself through a combination of expertise, innovation, and personalized service. We have a dedicated team of professionals with extensive experience in CTV advertising, allowing us to deliver tailored solutions that drive results for our clients.

    How does your agency ensure the success of CTV advertising campaigns?

    We take a comprehensive approach to campaign management, starting with thorough research and strategy development. We leverage advanced targeting capabilities, creative excellence, and ongoing optimization to maximize the effectiveness of our clients’ CTV advertising campaigns.

    What level of support can clients expect when working with your agency for CTV advertising?

    Clients can expect personalized support at every stage of the campaign lifecycle. From initial consultation and strategy development to campaign execution, monitoring, and reporting, our dedicated team is committed to providing attentive service and ensuring client satisfaction.

    How does your agency stay abreast of emerging trends and technologies in CTV advertising?

    We prioritize continuous learning and innovation to stay ahead of the curve in the dynamic field of CTV advertising. Our team actively monitors industry trends, participates in relevant conferences and events, and invests in the latest tools and technologies to deliver cutting-edge solutions for our clients. 

    What types of businesses can benefit from partnering with your agency for CTV advertising?

    Our CTV advertising services are suitable for businesses of all sizes and industries, from startups and small businesses to large enterprises. Whether you’re looking to increase brand awareness, drive website traffic, or boost sales and conversions, our tailored approach to CTV advertising can help you achieve your objectives effectively.

    How can potential clients get started with your agency's CTV advertising services?

    Getting started is easy! Simply reach out to our team to schedule a consultation. During the consultation, we’ll discuss your business goals, target audience, and budget to develop a customized CTV advertising strategy tailored to your specific needs. We’ll then guide you through the process of campaign setup, implementation, and optimization to ensure a successful outcome.

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