Programmatic advertising is an automated data-driven process of buying and selling digital advertising inventory (also known as digital ad space) in real time through a bidding system. The bidding system uses algorithms and data to make real-time decisions on which ads to buy and how much to pay based on audience demographics, behavior, and intent. Programmatic ad buying is not limited to display ads and can include video, native, and audio ads.
After analyzing your needs, we set up a campaign on a demand-side platform (DSP), sending bid requests to multiple ad exchanges. Ad exchanges are connected to Supply Side Platforms (SSP), which help publishers receive bid requests and respond with the ad inventory they have available for sale. Since the process is automated using advanced algorithms, the bidding process takes place in a matter of milliseconds. The highest bidder is selected, and space is awarded before the page even loads for the visitor. Finally, the DSP provides the advertiser with real-time reporting on the campaign’s performance, including impressions, clicks, and conversions.
Digital display advertising refers to digital ads on websites, apps and social media through banners or other advertising formats. Programmatic display advertising takes the traditional display advertising format but buys and places the inventory using an automated bidding process. For marketers, the automated process results in the ability to offer to hyper-sensitive target audiences. Right now, programmatic display advertising is not only the fastest-growing segment of programmatic marketing, but it is the fastest growing segment of all digital marketing. More than 80% of display ads running digitally right now are done on programmatic platforms. Programmatic display advertising gives marketers the ability to precisely target audiences in ways that would have seemed impossible if done manually. Our programmatic agency ensures that businesses are leveraging this format in the right way.
With an expertise in programmatic advertising, our programmatic agency enables businesses to reach their desired audience with precision and efficiency.
Our priority is making sure your ads are seen, so we run a test on campaigns before scaling them to ensure that the content and context in which your ads are served ensure maximum ROAS, which is crucial for success.
Our team ensures that every aspect of the campaign is carefully executed for maximum impact. By harnessing the power of programmatic marketing, we help our clients achieve their marketing goals, increase brand visibility, and drive valuable customer engagement while optimizing their ad spend.
Our programmatic TV service for CTV ads/OTT ads offers advertisers a powerful and efficient solution to reach audiences on streaming platforms and connected devices.
With programmatic advertising technology, our programmatic agency enables advertisers to deliver targeted and personalized ads to viewers consuming content through CTV and OTT channels. This approach ensures that ads are displayed within premium content, offering a seamless and non-intrusive viewing experience.
With the ability to optimize campaigns in real-time and access comprehensive analytics, advertisers can refine their targeting strategies, measure performance, and achieve significant ROI in the rapidly evolving landscape of CTV and OTT advertising.
Our agency leverages programmatic audio advertising to utilize automated technology and data-driven strategies to deliver targeted and personalized audio ads to listeners across various digital audio platforms.
With the ability to target specific demographics, interests, and listening behaviors, this approach ensures that ads are delivered to the right listeners at the right time, enhancing ad relevance and engagement.
By tapping into the power of programmatic advertising technology in the realm of audio advertising, marketers can unlock new opportunities to connect with their audience, drive brand awareness, and create meaningful connections through the immersive and intimate experience of audio content.
Through programmatic native advertising, our programmatic agency provides advertisers with a powerful solution to seamlessly integrate their brand messages into the user experience of digital platforms.
By utilizing automated technology and data-driven targeting, we enable advertisers to deliver programmatic native ads that blend harmoniously with the look and feel of the surrounding content. By personalizing ad content based on user preferences and behavior, our programmatic agency helps advertisers deliver highly targeted and personalized native ads that resonate with their target audience.
With programmatic social, our programmatic agency offers the ability to create highly customized audience segments by filtering attributes such as household income, property values, and more, which cannot be directly targeted within Facebook or Instagram.
It allows us to precisely define the desired audience and seamlessly push that segment into our clients’ social media ad accounts. Our clients have the flexibility to select the custom audience segment and only incur charges when their ads are delivered.
Alternatively, we also provide comprehensive campaign management services, directly handling our clients’ campaigns within their social media accounts.
This end-to-end solution empowers our clients to optimize their social media advertising efforts, leveraging the power of programmatic advertising technology to reach the right audience and achieve their marketing objectives effectively.
Semantic Audiences in programmatic advertising is an intent-based segmentation technique that can ingest hundreds or thousands of “triggers” across any website. We select five to seven most salient keywords relevant to our client to get a weighted keyword cloud.
Machine learning does all the work of pulling out the highest weighted keywords to find consistencies, and ultimately, a typical persona that we consider a custom segment. We push this custom segment to our DSP to select them to receive our client’s ads.
Semantic Audiences is available in most international countries.
DID targeting has more granularity with reporting and additional audience insight reporting. Our programmatic agency puts a virtual polygon around specific locations or businesses, and we can look back at all of the devices found there historically. We can go back as recently as five days ago or as far back as 12 months ago.
Microproximity takes the device ID and location-based technology and puts it into real-time. It is real-time geofencing and latitude and longitude to target customers nearby at a specific point in time.
MicroProximity targeting in programmatic advertising allows advertisers to target consumers with incredible accuracy. MicroProximity utilizes the geo coordinates of the consumer through their mobile device, which means that advertisers can serve up their ads at critical points in their buying process. With traditional mobile advertising, ads are far less focused and can only target customers to about 1 mile away. This means that when fans are existing a stadium where their game just ended, ads can be served to them for the local bar across the street.
Every client at our programmatic agency is assigned a dedicated and experienced campaign management team who are all AdWords and Bing certified professionals to ensure ongoing optimization and goal achievement. Our PPC campaigns are powerful because they can track conversions and track ROI. We track all applicable conversions through a Universal Pixel.
We target a list of physical addresses that we would reverse engineer by appending into our DSP (demand-side platform, where we manage automated ad bidding) to serve ads to those connected to that LAN (local area network).
Our exceptional Local SEO product goes above and beyond by implementing comprehensive strategies that encompass all the essential ranking factors within the Local SEO algorithm.
We understand the significance of staying up-to-date with the dynamic nature of Local SEO, and therefore, we continuously optimize our tactics throughout the year. From optimizing website content and metadata to enhancing online business listings and managing customer reviews, we leave no stone unturned.
Our programmatic agency has a dedicated team that ensures that your business not only appears prominently in local search results but also builds a strong online presence within your target area. By focusing on all the crucial elements of Local SEO, we drive organic traffic, increase visibility, and help you establish a strong foothold in your local market.
Programmatic DOOH Advertising automates the buying, selling, and delivery of DOOH advertising on digital billboards and other signages.Advertisers have the flexibility to adjust their campaigns based on factors such as audience behavior, weather conditions, and time of day.
This dynamic approach enhances ad effectiveness, captures attention, and drives engagement with consumers in the physical world. Our unique programmatic DOOH Advertising service empowers brands to achieve their marketing goals by creating impactful and memorable experiences that reach audiences in an innovative and highly targeted manner.
For instance, a person walking past a digital billboard could witness that billboard changing dynamically according to the weather condition or time of the day.
Imagine how powerful your advertising could get?
Have you ever felt like you’re guessing what ads to use, letting the machine decide your marketing strategy, and paying for a bunch of traffic to your site? Do you want to know what’s working for your business and what’s not? With programmatic advertising, you can define your goals, set KPIs, and then let our system take care of the rest. Our programmatic agency is all about performance – we’ll find the right channels and audiences for your business, without wasting money on wasted traffic.
As one of the leading programmatic advertising agencies, we help brands and agencies increase ROI and grow their business. Our programmatic agency services include building media strategies, producing high-quality ads, and delivering tailored audiences to boost performance. We’ve helped different brands reach their marketing goals with measurable success.
Media is expensive, and media buying is a headache. Our programmatic agency allows digital marketers to buy ads on any website with just a few clicks. It automatically manages bids, monitors ad performance, and optimizes campaigns across all channels to make sure you’re spending your money as efficiently as possible.
Affiliate marketers spend hours of their time and money to get traffic to their site but are still left with nothing to show for it because they can’t find the right audience. At FrescoData, we use programmatic advertising technology and our big data analytics to bring more relevant traffic to your site. Our programmatic agency also provides advanced creative services if you need unique banners or other digital marketing assets.
Our programmatic agency helps companies generate a return on investment with programmatic marketing. Our services include the construction and execution of campaigns, data management, ad quality assurance, and more. We employ a proprietary strategy that has been proven to yield higher ROI than other similar companies.
Do you want to take your business to the next level of performance? Our programmatic agency has a team of experienced marketers who will work with you to develop and execute a customized strategy that drives measurable results. Whether you’re looking to increase website traffic, generate more leads, or boost sales, we have the tools and expertise to help you achieve your goals.
With our data-driven approach and advanced technology, we can track and analyze every aspect of your marketing campaign to ensure it is performing at its best. We also make sure to keep track of the industry trends and adjust our strategies accordingly to optimize the performance of your business. Contact us today to learn more about how our performance marketing services can help you achieve your business goals.