FrescoData Blog for Email and Digital Marketing
Why You Should Re-Engage Your Old Mailing List
In email marketing, one of the biggest myths is that a bigger email mailing list will land you better results. In some cases, this is true, but that depends on
Tips for Reaching Out to Potential Event Sponsors with a B2B Mailing List
Event sponsors are important to your events. They can be the difference between a profitable event or not. Sponsors are important because they signal to both event attendees and your
The Konmari Method for Your Emails
Today minimalism has become trendy. Tidying though has just become even trendier. With Marie Kondo’s book The Life Changing Magic of Tidying Up and now her hit TV show on
How to Repair a Bad Email Sender Reputation
In email marketing, delivering an email and getting strong email ROI is not as simple as it seems. It takes a lot more than just pressing send on your email
The Best Email Marketing with Video Content
Videos are extremely popular in 2019. It is the fastest growing form of content on the Internet. This phenomenon has many marketers wondering how to incorporate it into their email
The Brain, Your Name and the Best Email Marketing
The way our brains work is fascinating. Different stimuli affect us in different ways. These stimuli cause specific brain patterns, and this leads to the behaviors we experience in everyday
Improve Email ROI with Cart Abandonment Emails
As many marketers know, cart abandonment is a real problem. According to industry reports, over 75% of carts were abandoned by customers in 2018. In an attempt to squash this
Create More Email ROI with Email Deliverability
No one wants the emails they send out to be marked as spam, especially email marketers. This can be extremely damaging for their email ROI. Understandably, they are insulted when
The KonMari Method for Your Emails
Today minimalism has become trendy. Tidying though has just become even trendier. With Marie Kondo’s book The Life Changing Magic of Tidying Up and now her hit TV show on
Create a More Efficient Business with Better Data
Data hygiene is an important part of the data enrichment services for your business. In this blog post, we will outline ways to make your internal data hygiene process more
Using Valid Email Lists for Better Higher Ed Enrollment Marketing
When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on academic
Email Marketing Best Practices for Design in 2019
This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on
Cold Email Campaigns vs Email Marketing Campaigns
Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails differ a lot. Ensure
Data Enhancement Services for Higher Ed Enrollment Marketers
Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up-to-date data. Outdated databases can
Tips for Successful Drip Email Campaigns
If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities than other types of