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FrescoData Blog for Email and Digital Marketing

The Ins and Outs of Mailing List Rentals

Why should your company consider renting an email mailing list? There are a variety of reasons. Email marketing is one of the most lucrative digital marketing channels, offering higher ROI
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Email Deliverability - Email Marketing

Email Deliverability: A Tool for the Best Email Marketing

It can be really frustrating to send out a well-crafted and thought out email campaign where only 50% of your recipients receive it. In order to perform the best email
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Images for email marketing

Discover 3 Tips to Design Images for Your Email Marketing Content

Want to increase the click-through rates in your emails? If so, think about adding images to your emails. Emails with images receive 42% higher clicks than emails without images. Images
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Customised Email Marketing for Canada

Personalized Email Marketing for Canadians

At FrescoData, we have a global perspective. We understand that marketing to different markets can be challenging, which is why we are working to simplify the process for our customers.
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Why You Should Re-Engage Your Old Mailing List

In email marketing, one of the biggest myths is that a bigger email mailing list will land you better results. In some cases, this is true, but that depends on
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Tips for Reaching Out to Potential Event Sponsors with a B2B Mailing List

Event sponsors are important to your events. They can be the difference between a profitable event or not. Sponsors are important because they signal to both event attendees and your
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How to Repair a Bad Email Sender Reputation

In email marketing, delivering an email and getting strong email ROI is not as simple as it seems. It takes a lot more than just pressing send on your email
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The Best Email Marketing with Video Content

Videos are extremely popular in 2019. It is the fastest growing form of content on the Internet. This phenomenon has many marketers wondering how to incorporate it into their email
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The Brain, Your Name and the Best Email Marketing

The way our brains work is fascinating. Different stimuli affect us in different ways. These stimuli cause specific brain patterns, and this leads to the behaviors we experience in everyday
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Improve Email ROI With Cart Abandonment Emails

Improve Email ROI with Cart Abandonment Emails

As many marketers know, cart abandonment is a real problem. According to industry reports, over 75% of carts were abandoned by customers in 2018. In an attempt to squash this
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Create More Email ROI with Email Deliverability

Create More Email ROI with Email Deliverability

No one wants the emails they send out to be marked as spam, especially email marketers. This can be extremely damaging for their email ROI. Understandably, they are insulted when
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The KonMari Method For Your Emails

The KonMari Method for Your Emails

Today minimalism has become trendy. Tidying though has just become even trendier. With Marie Kondo’s book The Life Changing Magic of Tidying Up and now her hit TV show on
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Create a More Efficient Business with Better Data

Data hygiene is an important part of the data enrichment services for your business. In this blog post, we will outline ways to make your internal data hygiene process more
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Using Valid Email Lists for Better Higher Ed Enrollment Marketing

When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on academic
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Email Marketing Best Practices for Design in 2019

This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on
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