FrescoData Blog for Email and Digital Marketing
The Flutie Effect: The Best Email Marketing to Boost Athletic Success at your University
College athletic programs are an effective way for universities to propel themselves into the national spotlight. It is a free form of advertising and has lasting effects on college at
Improve Email Deliverability for the Best Email Marketing
We have said it before, and we will say it again. Email marketing is one of the best digital channels for increasing ROI. It can be the difference between increasing
Email Subdomains 101 – Using a Brand Subdomain for Email Marketing
Email marketers all have the same goal. They are all trying to land in customer inboxes. This can be a tricky task though. Although email is one of the most
Personalized Email Marketing for Higher Ed
When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on academic
How to Properly Market to an Event Services with Email Address List
Email marketing is the best digital channel for producing return on investment (ROI) for a company. Are you emailing your list effectively? Event services companies must allocate resources toward attendee
Viral Emails for Event Marketing
As an event marketer, it is critical to advertise and promote your event. Doing so is extremely important for driving sales, generating leads and developing brand awareness. In this article,
Email Marketing Content that will Ruin Your Email Deliverability
Email deliverability is extremely important for marketers. Email continues to be one of the most cost-effective marketing channels, with more ROI coming from email than most other digital channels—including social
Double Opt-In for the Best Email Marketing
Double opt-in is a term often used in correlation with your email list. It is used to describe the practice of having people confirm their subscription to your email list
Best of Email Marketing: Top Tips, Insights and Tricks
Email marketing is a powerful tool that allows you to reach to thousands of customers and prospects at minimal expense. It is direct and affordable. It can be used as
Unique College Recruitment Strategies create Personalized Email Marketing Opportunities
When it comes to college recruitment, colleges and universities all face similar problems. They want to recruit the maximum number of students, while maintaining a modest budget. This can be
The Ins and Outs of Mailing List Rentals
Why should your company consider renting an email mailing list? There are a variety of reasons. Email marketing is one of the most lucrative digital marketing channels, offering higher ROI
Email Deliverability: A Tool for the Best Email Marketing
It can be really frustrating to send out a well-crafted and thought out email campaign where only 50% of your recipients receive it. In order to perform the best email
Discover 3 Tips to Design Images for Your Email Marketing Content
Want to increase the click-through rates in your emails? Ifso, think about adding images to your emails. Emails with images receive 42%higher clicks than emails without images. Images naturally are
Personalized Email Marketing for Canadians
At FrescoData, we have a global perspective. We understand that marketing to different markets can be challenging, which is why we are working to simplify the process for our customers.
Why You Should Re-Engage Your Old Mailing List
In email marketing, one of the biggest myths is that a bigger email mailing list will land you better results. In some cases, this is true, but that depends on