The Global Leader in Data-Driven Marketing

Helping businesses reach their customers using omnichannel data and drive better results

CONSUMER DATA

Compiled Consumer People Data derived from public records, county courthouse records, postal service, residential registries, co-op databases for third-party information services, mortgage data and credit bureaus.

Known/Deterministic People Data derived from data partnerships with merchants, brands, and managed subscriber files of media sites and magazines.

BUSINESS DATA

Compiled Business People data derived from public records, co-op databases for third-party information services, credit bureaus, business registries and secretaries of state.

Known/Deterministic Business People Data derived from data partnerships with merchants, brands and managed subscriber files of media sites and magazines.

IDENTITY DATA

Identity Data derived from official people data through our exclusive partnerships with 425+ government sources in 175+ countries for identity verification, fraud and risk compliance, know your consumer (KYC), anti-money laundering (AML) and know your business (KYB) purposes. Our clients can license these large data sets into their infrastructure or access them on-demand through our identity verification and validation applications.

Data Services

Data-Driven Marketing

Marketing without data is like driving to a destination without a map. Without a map or road signs, navigating to a specific destination is probably filled with wrong turns and wasted time. Data-driven marketing clarifies your target audience, making marketing more personalized and specific to your customers’ needs. It’s marketing with a road map and signs that help guide your direction and strategy.

With data-driven marketing, you utilize data from various touchpoints, such as the customer’s history with your business, social media, and other third-party data, to better view their preferences, motivation, and behavioral patterns.

It’s imperative in marketing to connect and engage your customer. Personalization & targeted marketing is far more effective than general marketing. Why deliver the same message to every consumer when you can deliver personalized messages to target specific audiences during critical times in their decision-making process? Understand and build complete customer profiles that help you better understand your buyer. Once you know your customers on a more individual level, you can help meet their needs, increasing loyalty and marketing ROI.

Once you have built detailed customer profiles, you can target your customers and deliver effective and personalized messages during important decision-making moments. When done through omnichannel marketing, your campaigns can be far more effective.

With a multichannel marketing strategy, your brand is consistent across all channels to offer the customer the same offer in different places. Still, the decision on where to engage is theirs to make. With an omnichannel marketing strategy, you personalize your customers’ messages using their unique customer profiles. Their brand interactions are the same throughout the customer’s journey across all sales channels. With omnichannel marketing, they can engage your business at any part of the customer journey, whether it be a phone, social media, or even onsite. Their data and profile are used to create a seamless experience.

Data Strategy

FrescoData enables sophisticated marketing strategies at the individual and account levels with accuracy, reach, flexibility, and scale. We improve our clients’ marketing spending efficiency by using our predictive analytics technology to analyze our vast people data and business contacts for custom audience targeting. We mirror offline and digital campaigns and sync up non-PII data with our B2C & B2B people data to reach and target relevant audiences without compromising privacy.

Data Validation & Hygiene

FrescoData has perfected the art of data validation by using advanced data validation techniques, which includes importing client data (now up to 2 TB capacity) to update known and compiled data attributes for 3.6+ billion consumers and 200+ million business contacts, such as:

Email Addresses
Full Postal Addresses
Contact Names
Mobile/Telephone Numbers
Age/Date of Birth
Current Company
Job Roles and Titles

Data Enhancement

Our Data enhancement and hygiene services will help you validate and increase the value of your consumer data. We can enrich demographic and behavior data for our client’s current customers or database contacts and append contact data for multiple channels. We will help you accurately analyze your data and understand how to manage your prospects and customers.

DATA LICENSING

Fresco Data is one of the world leaders in data licensing. We offer domestic and international solutions that fit your business goals with flexibility, transparency and consistency. We offer data licensing agreements in various specializations and an expansive list of industries, technologies and formats.

Data licenses can be a critical component of a business’s success. Our data licensing agreements provide our clients with high-quality data to re-use, reimagine and augment to better market to their customers. If you need a partner with an incredible amount of data that knows how to use it to help businesses grow, Frescodata is the partner you need.

As the data owner, we license important data to our partners with the confidence of current, compliant, intelligent data. Data is verified monthly, quarterly and annually to ensure that your licensed and packaged data is of the highest quality. Over the years, we’ve obtained a reputation as the premier provider of quality licensed data within our industry.

DATA SOURCING

We attribute our success to the unprecedented access we have to the ethically sourced global consumer and business data and our method of translating those data sets into meaningful campaigns and results. Over the past 20+ years, we have built direct relationships and formed exclusive partnerships with governments and official data sources, the largest global opt-in co-op database for third-party information services. We’ve managed hundreds of customer files. Our database consists of people data from known & deterministic sources:

Public Records
County Courthouse Records
Postal Service
Residential Registries
Census Data
Mortgage Data
Credit Bureaus
Business Registries
Secretaries of State
Magazine Subscriber Lists
Merchant People and Purchase Data
Brand Data
Media Site Subscriber Data

Full-Service Data-Driven Marketing Agency

In-house marketing teams can be expensive, but they are usually critical to a business’s growth and development.

Without a marketing specialist, leveraging all potential opportunities in today’s dynamic marketplace is challenging. Without specializing in digital marketing, it is hard to understand how to spend your marketing and advertising budgets efficiently.

Businesses often waste more money on advertising than spending their budget on an excellent full-service marketing agency.

Even if you currently have an in-house marketing team, full-service marketing agencies can still play a vital role in your marketing and advertising plans. They can make your current marketing team even more effective, all while creating campaigns that scale.

Businesses must let experts use their knowledge and experience to optimize their marketing budgets so that businesses can focus on their core services.

FrescoData’s full-service marketing services ensure consistency across your brand experience and create tailored strategies using data-driven marketing. The best campaigns will use complete customer profiles to connect with customers at important times in the buying process.

Our agency deeply understands consumer behavior and how to integrate your brand’s values across these platforms to create strategies that connect with customers.

FrescoData’s marketing approach has an emphasis on data-driven marketing strategies. As a full-service marketing agency, we can assist with various essential services such as:

Email Marketing
Content Marketing
Search Engine Optimization (SEO)
Paid Advertising (SEM)
Lead Generation
Omnichannel Marketing Strategies
Multichannel Marketing Strategies
Marketing Automation
Websites & Landing Pages

Data Vendors

FrescoData helps marketers run targeted ad campaigns, discover new audiences, or get insights about their current users by enriching and augmenting their existing first-party data. We work closely with data aggregators from various public and private sources, such as websites, apps, or plugins. Here are several things to look for when choosing a data vendor.

We pride ourselves on transparency. Businesses must know that they can count on the data we are providing.

To better understand the importance of data accuracy, it is helpful to understand what data accuracy refers to.

Data is the collection of facts and statistics for reference and analysis.

The collected data must be organized so that the information can be processed. If the data being analyzed and processed isn’t accurate, then the results can be inaccurate at best or possibly catastrophic.

Accurate data must adhere to certain criteria; it must meet the criteria of form and content.

Form refers to the data having an accessible and well-defined structure. Even if the content is correct, data can’t be used if it is structured incomprehensibly.

Additionally, even if the data was easily parsed, it still has little value if the content of the data is incorrect.

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Strategize your data management needs with us. Grow your business revenue with our complete marketing solutions.

The Global Leader in Data-Driven Marketing

CONSUMER DATA

CONSUMER DATA

BUSINESS DATA

BUSINESS DATA

IDENTITY DATA

IDENTITY DATA

Data Services

Data-Driven Marketing

Data Strategy

Data Validation & Hygiene

Data Enhancement

DATA LICENSING

DATA SOURCING

Full-Service Data-Driven Marketing Agency

Data Vendors

Ready to get Started?

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