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data driven marketing strategy

Global People Data Leadership.
Data-Driven Marketing + People-Based Marketing.
Effective Omni-Channel Experiences and Results.

Benefits of FrescoData All-in-One
Data Licensing and Full-Service Marketing

  • Lower enterprise risk on technology, talent, knowledge, experience
  • Ensure high value performance results
  • Save on technology costs
  • Save on monthly subscription fees
  • Leverage our time investment in creating a world-class marketing tech stack
  • Leverage our economies of scale, volume discounts and pricing
CONSUMER DATA
CONSUMER DATA
Compiled Consumer People Data derives from: public records, county courthouse records, postal service, residential registries, co-op database for 3rd party information services, mortgage data, credit bureaus.

Known/Deterministic People Data derives from: data partnerships with merchants, brands, and managed subscriber files of media sites and magazines.
BUSINESS DATA
BUSINESS DATA
Compiled Business People data derives from: public records, co-op database for 3rd party information services, credit bureaus, business registries, secretaries of state.

Known/Deterministic Business People Data derives from: data partnerships with merchants, brands, and managed subscriber files of media sites and magazines.
IDENTITY DATA
IDENTITY DATA
Identity Data derives from official people data through our exclusive partnerships with 425+ government sources in 175+ countries for identity verification, fraud and risk compliance, know your consumer (KYC), anti-money laundering (AML) and know your business (KYB) purposes. Our clients can license these large data sets into their infrastructure or access it on-demand through our identity verification and validation applications.

Data Services

data sourcing and licensing solution

Data Strategy

FrescoData enables sophisticated marketing strategies at the individual and account level with accuracy, reach, flexibility, and scale. We improve our clients’ marketing spend efficiency by using our predictive analytics technology to analyze our vast people data and business contacts for custom audience targeting. We mirror offline and digital campaigns and sync up non-PII data with our B2C & B2B people data to reach and target relevant audiences without ever compromising privacy.

  • Full-Service Campaigns
    Campaign creation/ideation
    Conceptualization
    Execution across digital/email/direct mail
    Management & optimization
    Measurement
    Revenue attribution
  • Data-Driven Marketing
    Custom Audience Building, Lookalike 1st Party Data Modeling
    Data Licensing: Consumer People Data + Business People Data
    Data-Driven Marketing Campaign: Programmatic, Social, Email, Direct Mail
  • People-Based Marketing
    Post-Data-Driven-Marketing Personalized Retargeting Campaigns
    Personalized, Triggered Content & Creative
Data Driven Marketing Campaign

Data Validation & Hygiene

FrescoData has perfected the art of data validation by using advanced data validation techniques which includes importing client data (now up to 2 TB capacity) to update known and compiled data attributes for 3.6+ billion consumers and 200+ million business contacts, such as:

  • Email addresses
  • Full Postal addresses
  • Contact Names
  • Mobile/Telephone numbers
  • Age/Date of Birth
  • Current Company
  • Job Roles and Titles
Data solution provider

Data Enhancement

Our Data enhancement and hygiene services will help you validate and increase the value of your consumer data. We can enrich both demographic and behavior data for our clients’ current customers or database contacts, and append contact data for multiple channels. We will help you undertake accurate analysis of your data and get a good understanding of how to manage your prospects and customers.

DATA LICENSING

We offer unlimited access to verified, secured, and accurate large-scale ethically-sourced comprehensive business and consumer databases. These can be licensed and installed within a client’s business premises.
Data licensing solution

DATA SOURCING

We attribute our success to unprecedented level of access that we have to the ethically-sourced global consumer and business people data, and our method of translating those data sets into meaningful campaigns and results. Over the past 15+ years, we have built direct relationships and formed exclusive partnerships with governments and official data sources, the largest global opt-in co-op database for 3rd party information services, and we’ve managed hundreds of customer files. Our database consists of people data from known, deterministic and compiled sources:

  • Public records
  • County courthouse records
  • Postal service
  • Residential registries
  • Census data
  • Mortgage data
  • Credit bureaus
  • Business registries
  • Secretaries of State
  • Magazine subscriber lists
  • Merchant people and purchase data
  • Brand data
  • Media site subscriber data

Ready to get Started?

Lets strategize your Data Management needs with us. Grow your business revenue with our complete marketing solutions.