OTT and CTV Advertising
Maximize your advertising potential with OTT and CTV advertising. Reach a targeted, engaged audience on their connected devices and track the success of your campaigns with real-time analytics. Embrace the future of video advertising today
OTT and CTV Advertising
What is CTV Advertising
CTV Advertising, or Connected TV advertising, is an increasingly popular media channel that allows brands to reach potential customers through streaming services. This form of advertising directly targets a person’s streaming habits while they are watching content on their smart TVs, gaming consoles, and other internet-enabled devices.
FrescoData’s CTV Advertising provides comprehensive analytics and performance metrics so that you can refine and optimize your strategies for optimal results.
With both consumers spending more time streaming video content and brands continuing to seek out more efficient ways of advertising, CTV Advertising is an opportunity to maximize ROI in a rapidly changing digital landscape.
What is OTT Advertising
OTT Advertising is a type of digital advertising that makes use of internet-enabled devices to reach consumers. It involves streaming pre-recorded or live video content to viewers, often eliminating the need for a traditional television setup.
It can include in-stream ads, interactive opportunities, and dynamic remarketing capabilities that allow businesses to better target the right audience and increase their reach.
Brands large and small are jumping on board with this new format of advertising; allowing them to leverage the large viewership potential offered through over-the-top devices for maximum engagement and increased conversions.
Why do You need to Consider OTT Advertising?
OTT advertising has quickly become an essential part of any successful advertising strategy. It is an effective way to reach millions of viewers quickly and effectively; OTT’s wide-reaching capabilities make it ideal for large-scale campaigns as well as smaller, targeted ones. Additionally, OTT platforms can craft highly customized experiences—dynamic advertisements with tailored content that relate to each unique viewer. This helps increase engagement, resulting in higher click-through rates and more conversions.
It also allows for hyper-targeting and retargeting, making sure you are reaching the people who need your product or services most. With easy tracking and analytics tools, OTT is the go-to way to reach the right people in a cost-effective manner for any marketer.
If you are looking for a way to advertise your business, OTT advertising is definitely the perfect choice. Here at FrescoData, we offer top-notch OTT advertising that can bring your business to higher heights than you could have imagined.
Benefits of OTT and Connected TV Advertising Campaigns
- Targeted audience: This advertising allows marketers to target specific demographics, such as age, gender, income, and location, which can lead to higher engagement and conversion rates.
- Increased reach: When you have these campaigns, they can reach a larger audience than traditional television advertising, as they can be viewed on multiple devices, including smartphones, tablets, and smart TVs.
- Measurable results: They can also provide detailed data on viewer engagement and conversion rates, allowing marketers to track the success of their campaigns and make data-driven decisions.
- Cost-effective: It is more cost effective than traditional television advertising, as they often have lower production costs and can be targeted to specific audiences.
- Interactive: With these advertising campaigns, calls allow viewers to engage with the ads and provide additional opportunities for marketers to build brand awareness and drive conversions at the same time.
OTT and CTV ads formats
Video pre-roll ads – These are short video ads that play before the main content on OTT and CTV platforms. These advertising formats can be either skippable or non-skippable, depending on the platform and ad campaign.
Mid-roll ads – These are video ads that play during the main content, usually, after a certain amount of time has elapsed. They can be used to break up longer content and give viewers a break when viewing your ads.
Image and banner ads – These are static images or banner ads that appear on the screen while the main content is playing. This is effective to promote products or services or to direct viewers to additional content.
Interactive ads – It is the type of ad format that allows viewers to interact with them in some way, such as by clicking on a button or link. It is known to provide additional information or to drive conversions respectively.
Sponsored content – This type of ad takes the form of an integration of the product or brand within the content, rather than a traditional ad format.
Ad pods – This is a set of multiple ads that play back-to-back, usually at the beginning or end of video content.
Drive leads with OTT and CTV
At FrescoData, we know that leveraging Over-the-Top (OTT) and Connected TV (CTV) advertising is quickly becoming a preferred method for generating leads and sales. OTT and CTV streaming media are helping businesses reach out to their customers in a more personalized way; enabling marketers to target potential customers with specificity, rather than by broadcasting the same message to everyone.
With dynamic ad insertion capabilities on OTT and CTV platforms, changing existing campaigns becomes easy, allowing businesses more time to focus on measurement and optimization goals. The major draw of such platforms is that they make it easier for companies to access an audience of millions while providing detailed analytics on performance metrics such as reach, impressions, click-through rate, and engagement tracking.
It is no surprise that many businesses have started tapping into the power of OTT and CTV for driving leads and sales – a trend that shows no signs of slowing down in the future.
Why Choose FrescoData?
FrescoData is more than just a data provider. We are the ultimate partner for businesses looking to gain an edge through access to consumer and business insight, identity data, analytics capabilities, and tailored marketing strategies backed by our white-glove service approach.
Our clients receive unrivaled support as we empower them with actionable insights delivered at lightning speed from some of the top sources in the world – giving you powerful solutions that drive a success!
Advertising will never be the same anymore with FrescoData, our team of experts will ensure to provide you with the right platform you need to highlight your products or services efficiently.
Transform Your Business with FrescoData's OTT and CTV Advertising Services
At FrescoData, we believe that OTT and CTV advertising is the future of video advertising and we are here to help you take advantage of this exciting opportunity. Our team of experts has years of experience in the industry and we are dedicated to providing you with the best OTT and CTV advertising services available.
With our advanced targeting capabilities, you can deliver highly relevant and personalized ads to your target audience, ensuring maximum engagement and return on investment. Our real-time analytics and measurement tools give you the insights you need to adjust your campaigns and drive even better results.
We also offer access to a large and growing audience, who are increasingly turning to stream services for their entertainment needs. With our vast network of publishers and platforms, we can help you reach this valuable audience and take your advertising to the next level.
At FrescoData, we are committed to delivering results for our clients. Our team of experts is here to help you every step of the way, from strategy and planning to execution and analysis. If you’re ready to embrace the future of video advertising, contact us today, and let us show you how OTT and CTV advertising can transform your business.