3+ Billion People Data Records. 175+ Countries. White-Glove Service. Book Your Events Solid With FrescoData’s Omnichannel Marketing Solutions
Whether your event is an in person or virtual conference, trade show, seminar, product launch, workshop, awards show or just an ad-hoc meeting, FrescoData’s unique omnichannel marketing strategy uses some of the most innovative and technologically advanced tools by layering behaviors, interests, past purchase history, and among 10,000+ other available attributes to find the best attendees to fill up your events.
PEOPLE DATA + EMAIL CAMPAIGNS & EMAIL MARKETING + PROGRAMMATIC DISPLAY + DIRECT MAIL & MOBILE = THE FRESCODATA DIFFERENCE
EMAIL MARKETING WITH FRESCO: 99% DELIVERY TO YOUR ATTENDEES. GUARANTEED
Need to boost your event attendance? Promotional email campaigns managed by FrescoData bring 4 times the number of visitors and sponsorships than word of mouth. Avoid low event attendance and leverage one of the highest click throughs and message delivery rates in the industry as you fill your event’s seats with FrescoData’s best-in-class platform.
REACH YOUR ATTENDEES ANYWHERE THEY BROWSE WITH PROGRAMMATIC DISPLAY ADS
In order to get your message to the right attendees, ads need to appear where your attendees are active and engaged. Our powerful programmatic display platform combines with FrescoData’s people data to broadcast your event across hundreds of device types.
AVOID BARE EVENT ATTENDANCE WITH 100% OPT-IN DIRECT MAIL MARKETING
We add another layer of outreach to your omnichannel event marketing campaign through the use of direct mail marketing. We maintain the most updated business and consumer direct mail marketing databases for 175+ countries and use interest and attribute-based targeting to enhance your event’s attendance and filter out old addresses.
MOBILE MARKETING: CATCH YOUR ATTENDEES ON THE MOVE WITH GEOFENCING
Mobile marketing with Geofencing is one of the most powerful tools in an event promoter’s toolbox. Geofencing draws virtual boundaries around geographic locations so that we may understand the signals going in/out of those areas. We use this for historical look-backs to analyze footfall and infer behaviors, in order to target those audiences. Our team uses this as an alternative to people data when targeting by household income, income levels and property values. We’re able to deliver messages to the right attendees at the right time.
All of FrescoData’s Mobile Marketing with Geofencing campaigns feature guaranteed CTRs on global programmatic campaigns across mobile apps/devices.
REACH YOUR TARGET AUDIENCE WITH SEMANTIC AUDIENCE SEGMENTATION
Semantic Audiences is an intent-based segmentation technique that can ingest hundreds or thousands of “triggers” across any website. We start by selecting 5-7 most salient keywords relevant to our client in order to get a weighted keyword cloud.
Semantic Audiences is available in most international countries.
Our approach combines developing innovative creative with carefully targeted email and social media campaigns to guarantee you the best rates of event attendance in the industry.
Manage Your Event Marketing
Effective digital event marketing is not a one-time activity. Strong brand loyalty and event attendance happen when measurable events and high quality become standard operating procedure. FrescoData provides a completely automated event management solution that integrates all your marketing efforts together to effectively:
How We Work with You to Build Successful Events
Making people aware of your events, getting them interested and excited, not to mention getting them to register and attend is a specialized art and demands perfection. Most internal marketing departments and even many full-service advertising agencies may lack the dedicated capabilities to develop and execute a customized marketing events strategy. Rely on FrescoData to achieve event success. Here’s how FrescoData collaborates with you to build an event marketing strategy that will surpass your organization’s goals:
Define event type
The type of event and what you are hoping to accomplish with the event defines your marketing strategy. A large trade show or conference in a major city addresses a different audience, requires different resources and event marketing strategies than a local product launch party or workshop.
Set measurable objectives
What’s the objective of the event? To promote a product, announce a new division, share your thoughts with people who might be potential partners? We set objectives that are measurable.
Determine target audience
The event type and objectives determine the target audience. With a comprehensive database compiling carefully cultivated contact lists, the campaign maintains laser focus only on those who best fit the event. Cast too broad a net and you’re wasting time and money. Cast the net in the wrong body of water, and you don’t catch what you’re fishing for.
Tell us your budget, and we’ll tell you exactly what we can —and cannot—do to implement an effective event marketing campaign. Once your budget is set, we adhere to it and deliver results.
Integrate theme and content
We work with you to integrate your marketing campaign with the theme of the event. Incorporating the logos, color schemes, copy tone and overall voice of your brand creates a cohesive feel and develops connections with your target audience at the subconscious level – as in when they see your branding, they immediately think of your event.
Determine and schedule campaign elements
How many emails are you sending and in what sequence? What should the event website look like and when should it be launched? What advertising and social media platforms need to be utilized to promote and build awareness of the event? A carefully laid-out schedule of key marketing activities is designed to fit your budget and event objectives.
Any event marketing campaign is a daunting undertaking. Which is why you have FrescoData Event Marketing. We will help you to coordinate your brand strategies and objectives into a successful campaign that will achieve meaningful results and generate actionable data.
Just because your event is over doesn’t mean your event campaign is over. The very next thing after your event is offered is to assess whether it met the objectives and achieved desired results. And from that data determine how to improve on the next event.
Built on Trust
FrescoData provides full and complete reporting on all digital marketing activities we manage on your behalf. You have continuous access to every digital marketing campaign component through easy-to-understand tracking and reporting dashboards. Our platform is highly customizable and gives you access to just-in-time analytics.
No one has a better appreciation of data privacy protections and compliance than FrescoData. All marketing contacts used by FrescoData are fully compliant with local, national and global laws and are subject to contact opt-in approval. Our people-based data is legally obtained and ethically handled and we maintain the highest levels of privacy for our clients and their organizations.