Event Marketing Services

Making people aware of your events, getting them interested and excited, not to mention getting them to register and attend is a specialized art and demands perfection. Most internal marketing departments and even many full-service advertising agencies may lack the dedicated capabilities to develop and execute a customized marketing events strategy. Rely on FrescoData to achieve event success. Here’s how FrescoData collaborates with you to build an event marketing strategy that will surpass your organization’s goals:

Define event type

The type of event and what you are hoping to accomplish with the event defines your marketing strategy. A large trade show or conference in a major city addresses a different audience, requires different resources and event marketing strategies than a local product launch party or workshop.

Set measurable objectives

What’s the objective of the event? To promote a product, announce a new division, share your thoughts with people who might be potential partners? We set objectives that are measurable.

Determine target audience

The event type and objectives determine the target audience. With a comprehensive database compiling carefully cultivated contact lists, the campaign maintains laser focus only on those who best fit the event. Cast too broad a net and you’re wasting time and money. Cast the net in the wrong body of water, and you don’t catch what you’re fishing for.

Set budget

Tell us your budget, and we’ll tell you exactly what we can —and cannot—do to implement an effective event marketing campaign. Once your budget is set, we adhere to it and deliver results.

Integrate theme and content

We work with you to integrate your marketing campaign with the theme of the event. Incorporating the logos, color schemes, copy tone and overall voice of your brand creates a cohesive feel and develops connections with your target audience at the subconscious level – as in when they see your branding, they immediately think of your event.

Determine and schedule campaign elements

How many emails are you sending and in what sequence? What should the event website look like and when should it be launched? What advertising and social media platforms need to be utilized to promote and build awareness of the event? A carefully laid-out schedule of key marketing activities is designed to fit your budget and event objectives.

Implement

Any event marketing campaign is a daunting undertaking. Which is why you have FrescoData Event Marketing. We will help you to coordinate your brand strategies and objectives into a successful campaign that will achieve meaningful results and generate actionable data.

Assess

Just because your event is over doesn’t mean your event campaign is over. The very next thing after your event is offered is to assess whether it met the objectives and achieved desired results. And from that data determine how to improve on the next event.