Growth Built On Great Data Strategies

Our data strategies help businesses find the right target audiences
and omnichannel campaigns power growth.

DATA STRATEGY

FrescoData enables sophisticated marketing strategies at the individual and account level with accuracy, reach, flexibility, and scale. We improve our clients’ marketing spend efficiency by using our predictive analytics technology to analyze our vast people data and business contacts for custom audience targeting. We mirror offline and digital campaigns and sync up non-PII data with our B2C & B2B people data to reach and target relevant audiences without ever compromising privacy.

Audience Targeting

Programmatic advertising offers insight that helps you understand where to spend time and money prospecting and upselling. And best of all, this data can be layered on your media buy in a programmatic environment.

Firmographic data – job function, job title, industry, company size, annual revenue, number of employees – is especially integral to any B2B programmatic campaign. FrescoData is the #1 leader in global firmographic data, business professional data and consumer data.

Programmatic allows you to engage prospects on the websites, mobile apps, connected TV, and Over-the-Top (OTT) channels where they are, vs. the avenues most marketers might expect to find their prospects. Audience targeting is significantly more effective than contextual targeting.

There are significantly many digital marketing strategies we can employ in the programmatic environment. Costly channels like mobile, video, sponsored content, connected TV and native advertising can be integrated with your data to drive highly targeted campaigns. While these channels are still pricier than traditional display ads, the ability to target specific users programmatically will reduce wasted media spend because it only serves ads to the targeted audiences where they are.

Data Enhancement

Our Data enhancement and hygiene services will help you validate and increase the value of your consumer data. We can enrich both demographic and behavior data for our clients’ current customers or database contacts and append contact data for multiple channels. We will help you undertake an accurate analysis of your data and to manage your prospects and customers.

Data Licensing

We offer unlimited access to verified, secured, and accurate large-scale ethically-sourced comprehensive business and consumer databases. These can be licensed and installed within a client’s business premises. FrescoData uses many varieties of data to make programmatic work:

Data Types Based on Collection, Methodology & Source

Three Distinct Types of Third-Party Data:

Demographic: Often collected from a combination of online and offline registration sources, demographic data identifies users by key traits, including age and gender.

Interest: Typically based on user-generated online actions, this data captures a consumer’s affinity for a particular topic or hobby.

Intent: This type of data is based on actions like web behavior and helps paint a picture of customers in the market.

Data Validation & Hygiene

FrescoData has perfected the art of data validation by using advanced data validation techniques, which includes importing client data (now up to 2 TB capacity) to update known and compiled data attributes for 3.6+ billion consumers and 200+ million business contacts, such as:

Email Addresses
Full Postal Addresses
Contact Names
Mobile/Telephone Numbers
Age/Date of Birth
Current Company
Job Roles and Titles

Data Sourcing

We attribute our success to the unprecedented level of access we have to the ethically-sourced global consumer and business people data and our method of translating those data sets into meaningful campaigns and results. Over the past 20+ years, we have built direct relationships and formed exclusive partnerships with governments and official data sources, the largest global opt-in co-op database for third-party information services. We’ve managed hundreds of customer files. Our database consists of people data from known, deterministic and compiled sources:

Public Records
County Courthouse Records
Postal Service
Residential Registries
Census Data
Mortgage Data
Credit Bureaus
Business Registries
Secretaries of State
Magazine Subscriber Lists
Merchant People and Purchase Data
Brand Data
Media Site Subscriber Data

Audience Analysis

In terms of marketing, audience analysis is the process of brands understanding your customers’ concerns, values, interests, and overall attitudes. Through understanding their customers, businesses can better understand the best way to communicate with them.

Sometimes brands encounter challenges while communicating with their audience. There’s a variety of potential reasons for these challenges, including culture, age, gender, income level and education. Nevertheless, communication is essential for brand’s success.

Efficiency
Without audience analysis, it is challenging to market your product efficiently. Advertising is costly and time-consuming, and without a clear understanding of your customer, how can you be sure that your advertising spend is going as far as possible? Equally important is timing. You also want to make sure that you are reaching your customers at times in their buying process leading to the best opportunity for success. Today’s marketing platforms are interconnected and have built up customer profiles that can be used to understand buyers better. Critical information is at your disposal, so it would be a huge waste to access that data but not have a complete understanding of your target audience.

Confidence
As a marketer, it is very important to speak to your customers’ concerns, and with social media, it is even more important to connect to people in more meaningful ways. Audience analysis allows you to connect with them in ways that weren’t possible through traditional advertising like print and television. Go beyond basic demographics and speak to customers with a deeper understanding of who they are and what drives them. You should be engaging with your customers in a conversation, and analysis allows you to do that with confidence.

Marketing Data

Marketing data has grown so much that its current form would probably be unrecognizable to past generations in recent years. To think that for years one of the few measurements advertisers used to gauge the popularity of a television show was its Nielsen rating. The Nielsen rating reflected the percentage of television viewers that watched a national television show. For example, if a television show, such as The Tonight Show with Johnny Carson, had a Nielsen rating of 9, it meant that 9 percent of the family households that were tracked for ratings watched that show. Marketing data was based on the results of an entire household’s television watching and even that was from a small sample of the American public. Today, marketing data comes from a wealth of trusted sources and types:

Customer Data
Market Research
Competitive Intelligence
Transactions
Interactions
Surveys

Ready to get Started?

Strategize your target audience’s market needs with us. Grow your business revenue with our complete marketing solutions.

DATA STRATEGY

DATA STRATEGY

Audience Targeting

Data Enhancement

Data Licensing

Data Validation & Hygiene

Data Sourcing

Audience Analysis

Marketing Data

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