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B2B and B2C Marketing Strategy

Growth Built On Great Data Strategies

Our data strategies help businesses find the right target audiences
and omnichannel campaigns power growth.

DATA STRATEGY

Data Driven Marketing Strategy

DATA STRATEGY

FrescoData enables sophisticated marketing strategies at the individual and account level with accuracy, reach, flexibility, and scale. We improve our clients’ marketing spend efficiency by using our predictive analytics technology to analyze our vast people data and business contacts for custom audience targeting. We mirror offline and digital campaigns and sync up non-PII data with our B2C & B2B people data to reach and target relevant audiences without ever compromising privacy.

Target Marketing Strategies

Audience Targeting

Data Licensing

Data Enhancement

Our Data enhancement and hygiene services will help you validate and increase the value of your consumer data. We can enrich both demographic and behavior data for our clients’ current customers or database contacts and append contact data for multiple channels. We will help you undertake an accurate analysis of your data and to manage your prospects and customers.

Data Licensing

We offer unlimited access to verified, secured, and accurate large-scale ethically-sourced comprehensive business and consumer databases. These can be licensed and installed within a client’s business premises. FrescoData uses many varieties of data to make programmatic work:

Data Types Based on Collection, Methodology & Source

Three Distinct Types of Third-Party Data:

Demographic: Often collected from a combination of online and offline registration sources, demographic data identifies users by key traits, including age and gender.

Interest: Typically based on user-generated online actions, this data captures a consumer’s affinity for a particular topic or hobby.

Intent: This type of data is based on actions like web behavior and helps paint a picture of customers in the market.

Data Verification Services

Data Validation & Hygiene

FrescoData has perfected the art of data validation by using advanced data validation techniques, which includes importing client data (now up to 2 TB capacity) to update known and compiled data attributes for 3.6+ billion consumers and 200+ million business contacts, such as:

  • Email Addresses
  • Full Postal Addresses
  • Contact Names
  • Mobile/Telephone Numbers
  • Age/Date of Birth
  • Current Company
  • Job Roles and Titles

Data Sourcing

We attribute our success to the unprecedented level of access we have to the ethically-sourced global consumer and business people data and our method of translating those data sets into meaningful campaigns and results. Over the past 20+ years, we have built direct relationships and formed exclusive partnerships with governments and official data sources, the largest global opt-in co-op database for third-party information services. We’ve managed hundreds of customer files. Our database consists of people data from known, deterministic and compiled sources:

  • Public Records
  • County Courthouse Records
  • Postal Service
  • Residential Registries
  • Census Data
  • Mortgage Data
  • Credit Bureaus
  • Business Registries
  • Secretaries of State
  • Magazine Subscriber Lists
  • Merchant People and Purchase Data
  • Brand Data
  • Media Site Subscriber Data

Audience Analysis

Marketing Data

Ready to get Started?

Strategize your target audience’s market needs with us. Grow your business revenue with our complete marketing solutions.