Global People Data Leadership.
Data-Driven Marketing + People-Based Marketing.
Effective Omni-Channel Experiences and Results.

Our offerings

Data

FrescoData has a comprehensive database of over 3.6+ Consumers and 200 Million Business Executives and Professionals across 100+ countries some of which you can license and install within your own servers if your corporate structure is to perform in-house verifications. Whether you plan to expand the products you’re offering, run various analytical campaigns, or execute mass marketing email campaigns, we guarantee that our data licensing services will give you the freedom and flexibility you need to handle and manage all your data effectively.

Data validation is an important business process for improving the efficiency of your internal data. Data isn’t always accurate at its capture point. Where it is, over time data fields can change and need verification of address, telephone, email, company revenues, employee size, and whether a company remains active or has ceased to exist. We recommend re-validation every 6 months to protect your reputation as a business and improve your communication and decision-making as well.

We use multiple data validation techniques, termed internally as “data validation rules”, to check that contact information on your database is accurate so that you can apply that data with confidence in your business processes and marketing campaigns.

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DIGITAL MARKETING

CRM Retargeting: We use data from CRM, email, direct mail and point-of-sale systems to target customers with cross-sell and upsell offers online and offline.
Audience Suppression: We remove past purchasers from our clients’ digital new customer acquisition campaigns.
Omnichannel Marketing: We help clients reach the same online & offline audience throughout customer journeys that span multiple channels and devices.
Collaborative Marketing: Share audience data with marketing partners in a privacy compliant way to build audiences from second-party data.
Look-Alike Modeling: We help our clients find and reach a broader universe of consumers who resemble their best customers.
Audience Analytics: We use scoring and modeling techniques to focus our clients’ spend on the consumers most ready to buy. This may include intent-based targeting such as semantic audiences.
Audience Reactivation: We help our clients engage audiences on the channels and devices they prefer to use when interacting with your brand.
Acquisition Analytics: We uncover new and organic marketing opportunities by combining two (or more) brands’ first-party data + our 100% opt-in people data.

We help our clients provide actionable insights to fuel people-based marketing across the full customer lifecycle. This is done by analyzing and optimizing the addressable media, digital and offline channel mix and inbound and outbound touchpoints that most effectively increased the return on our clients’ marketing investment. We leverage multi-touch attribution modeling to measure and assign credit to all touchpoints and interactions that influence a prospect or customer along the path to conversion.

DIRECT MAIL MARKETING

MOBILE MARKETING

ANALYTICS

CREATIVE

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Explore our one-stop solution – Data + Marketing + Analytics. Grow your business revenue with our complete marketing solutions.

Our offerings

Data

LIST SERVICES

EMAIL MARKETING

DIGITAL MARKETING

DIRECT MAIL MARKETING

MOBILE MARKETING

ANALYTICS

CREATIVE

Ready to get Started?

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