
Global People Data Leadership.
Data-Driven Marketing + People-Based Marketing.
Effective Omni-Channel Experiences and Results.

Our offerings

Data
Blending data-driven marketing + customer-centric people-based marketing
Comprehensive data verification and correction, supplementation of records
Leverage the world’s largest consumer and business database
A unique combination of data-driven and people-based marketing strategy
Verifying, correcting, supplementing and expanding your data
We use multiple data validation techniques, termed internally as “data validation rules”, to check that contact information on your database is accurate so that you can apply that data with confidence in your business processes and marketing campaigns.
Leverage our 15+ years of relationships with official sources all over the world

LIST SERVICES
The world’s most comprehensive email database – in your CRM or CDP
The world’s most comprehensive physical address database – in your CRM or CDP
The world’s most comprehensive database of non-PII data – in your CRM, CDP or DSP
The world’s most comprehensive database of mobile data – in your CRM or CDP
Personally identifiable information & non-PII data from 425+ sources in 175+ countries

EMAIL MARKETING
Custom build audiences, reach them with emails that mirror your online campaigns
Custom build audiences, reach them with emails that mirror your online campaigns
Reach more of your target audience with 99% inbox deliverability
Reach more of your target audience with 99% inbox deliverability
Convert a larger target audience and expand your customer base
Convert a larger target audience and expand your customer base
Match your customer lists with the world’s largest consumer & business email database
Match your customer lists with the world’s largest consumer & business email database
Expand your audience using the world’s biggest 100% opt-in database
Expand your audience using the world’s biggest 100% opt-in database

DIGITAL MARKETING
Audience Analytics, Lookalike Audiences, Acquisition Analytics, Retargeting
- CRM Retargeting: We use data from CRM, email, direct mail and point-of-sale systems to target customers with cross-sell and upsell offers online and offline.
- Audience Suppression: We remove past purchasers from our clients’ digital new customer acquisition campaigns.
- Omnichannel Marketing: We help clients reach the same online & offline audience throughout customer journeys that span multiple channels and devices.
- Collaborative Marketing: Share audience data with marketing partners in a privacy compliant way to build audiences from second-party data.
- Look-Alike Modeling: We help our clients find and reach a broader universe of consumers who resemble their best customers.
- Audience Analytics: We use scoring and modeling techniques to focus our clients’ spend on the consumers most ready to buy. This may include intent-based targeting such as semantic audiences.
- Audience Reactivation: We help our clients engage audiences on the channels and devices they prefer to use when interacting with your brand.
- Acquisition Analytics: We uncover new and organic marketing opportunities by combining two (or more) brands’ first-party data + our 100% opt-in people data.
Minimum guaranteed impressions across programmatic channels
Onboard licensed data into a CRM or CDP and acquire customers for a lifetime
Take advantage of the benefits of the world’s best tech stack, without the investment
Track revenues and tie conversions back to every touch along the customer journey
Match your PII data with IPs
Match your PII data with IPs
License IP data and onboard into your DSP for programmatic advertising
License IP data and onboard into your DSP for programmatic advertising

DIRECT MAIL MARKETING
Reach 88% of the world’s population with always-accurate people data
Reach 88% of the world’s population with always-accurate people data
License mailing lists and onboard into your CRM or CDP and match online campaigns
License mailing lists and onboard into your CRM or CDP and match online campaigns
Add postal addresses to your 1st party records with email-only
Add postal addresses to your 1st party records with email-only
Full-service audience targeting for print mail direct-to-business/consumer campaigns
Full-service audience targeting for print mail direct-to-business/consumer campaigns
MOBILE MARKETING
Custom-built, layered audience targeting methods on mobile devices and mobile apps
Custom-built, layered audience targeting methods on mobile devices and mobile apps
Guaranteed CTRs on global programmatic campaigns across mobile apps/devices
Guaranteed CTRs on global programmatic campaigns across mobile apps/devices
Global programmatic and SMS/WhatsApp for Business, mobile & location-based apps
Global programmatic and SMS/WhatsApp for Business, mobile & location-based apps
License mobile ad IDs (MAIDs) and onboard into your DSP for programmatic advertising
Add mobile numbers to your 1st party records with email-only
License mobile ad IDs (MAIDs) and onboard into your DSP for programmatic advertising
Add mobile numbers to your 1st party records with email-only
Add mobile numbers to your 1st party records with email-only
Add mobile numbers to your 1st party records with email-only

ANALYTICS
Identify what’s working so you can scale quickly and generate higher returns
Identify what’s working so you can scale quickly and generate higher returns
Know what will resonate with audiences as part of your strategy
Know what will resonate with audiences as part of your strategy
Optimize elements during and post-campaign, side-by-side, and identify improvements
Optimize elements during and post-campaign, side-by-side, and identify improvements
Ongoing review of the licensed data that’s working, and optimize for audience growth
Ongoing review of the licensed data that’s working, and optimize for audience growth
CREATIVE
Tested techniques and creative strategy with guaranteed results
Tested techniques and creative strategy with guaranteed results
We analyze 1st/2nd/3rd party people data and make creative decisions accordingly
We analyze 1st/2nd/3rd party people data and make creative decisions accordingly
Our talented team can carry your entire campaign from concept to execution
Our talented team can carry your entire campaign from concept to execution
Ready to get Started?
Explore our one-stop solution – Data + Marketing + Analytics. Grow your business revenue with our complete marketing solutions.