
Global People Data Leadership.
Data-Driven Marketing + People-Based Marketing.
Effective Omni-Channel Experiences and Results.

Our offerings

Data
DATA STRATEGY
Blending data-driven marketing + customer-centric people-based marketing
Blending data-driven marketing + customer-centric people-based marketing
FrescoData blends data-driven marketing with the customer-centric approach of people-based marketing to achieve effective omni-channel experiences. Our access to 10,000+ behavior, attitude, interest, propensity and demographic attributes across 100% opt-in, deterministic, known and compiled data – and the marketing technology to analyze audiences – guides our strategy.
DATA ENHANCEMENT
Comprehensive data verification and correction, supplementation of records
Comprehensive data verification and correction, supplementation of records
FrescoData has one of the most advanced and flexible people data enhancement options. We facilitate thorough address verification and correction, geocoding, web service-based address look-ups (for more than 100 countries), and data appends. Our data enhancement experts are known industry leaders with a proven track of accomplishment in real time data enhancement and data verification.
DATA LICENSING
Leverage the world’s largest consumer and business database
Leverage the world’s largest consumer and business database
FrescoData has a comprehensive database of over 3.6+ Consumers and 200 Million Business Executives and Professionals across 100+ countries some of which you can license and install within your own servers if your corporate structure is to perform in-house verifications. Whether you plan to expand the products you’re offering, run various analytical campaigns, or execute mass marketing email campaigns, we guarantee that our data licensing services will give you the freedom and flexibility you need to handle and manage all your data effectively.
AUDIENCE TARGETING
A unique combination of data-driven and people-based marketing strategy
A unique combination of data-driven and people-based marketing strategy
We use data-driven and people-based tactics to create methodology, messaging and creative that will reach the best possible audience in order to maximize customer conversions.
DATA VALIDATION & HYGIENE
Verifying, correcting, supplementing and expanding your data
Verifying, correcting, supplementing and expanding your data
Data validation is an important business process for improving the efficiency of your internal data. Data isn’t always accurate at its capture point. Where it is, over time data fields can change and need verification of address, telephone, email, company revenues, employee size, and whether a company remains active or has ceased to exist. We recommend re-validation every 6 months to protect your reputation as a business and improve your communication and decision-making as well.
We use multiple data validation techniques, termed internally as “data validation rules”, to check that contact information on your database is accurate so that you can apply that data with confidence in your business processes and marketing campaigns.
We use multiple data validation techniques, termed internally as “data validation rules”, to check that contact information on your database is accurate so that you can apply that data with confidence in your business processes and marketing campaigns.
DATA SOURCING
Leverage our 15+ years of relationships with official sources all over the world
Leverage our 15+ years of relationships with official sources all over the world
FrescoData is one of the few global data compilers and a trusted source in the industry. We have worked closely with high-quality sources throughout our 20+ years of combined experience to consistently deliver extensive global coverage of up-to-date business contact information. No other company can offer a more comprehensive database.

LIST SERVICES
EMAIL LIST INTEGRATION
The world’s most comprehensive email database – in your CRM or CDP
The world’s most comprehensive email database – in your CRM or CDP
We do the work of onboarding people data lists based on email verifications into our clients’ CRM, and we create and execute email campaigns on behalf of clients.
DIRECT MAIL LIST INTEGRATION
The world’s most comprehensive physical address database – in your CRM or CDP
The world’s most comprehensive physical address database – in your CRM or CDP
We do the work of onboarding people data lists based on postal/physical mailing address verifications into our clients’ CRM, and we create and execute direct mail campaigns on behalf of clients.
DIGITAL LIST INTEGRATION
The world’s most comprehensive database of non-PII data – in your CRM, CDP or DSP
The world’s most comprehensive database of non-PII data – in your CRM, CDP or DSP
We do the work of onboarding people data lists based on digital (device ID/MAIDs/IPs/Cookie-based IDs) verifications into our clients’ CRM and also into their DSPs, and we create and execute programmatic and paid search campaigns on behalf of clients.
MOBILE LIST INTEGRATION
The world’s most comprehensive database of mobile data – in your CRM or CDP
The world’s most comprehensive database of mobile data – in your CRM or CDP
We do the work of onboarding people data lists based on email verifications into our clients’ CRM, and we create and execute email campaigns on behalf of clients.
COUNTRIES
Personally identifiable information & non-PII data from 425+ sources in 175+ countries
Personally identifiable information & non-PII data from 425+ sources in 175+ countries
We source people data and MAIDs, IPs, Cookie-based IDs globally from 425+ sources in 175+ countries. Click here for our data dictionary

EMAIL MARKETING
EMAIL TARGETING
Custom build audiences, reach them with emails that mirror your online campaigns
Custom build audiences, reach them with emails that mirror your online campaigns
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EMAIL TECHNOLOGY
Reach more of your target audience with 99% inbox deliverability
Reach more of your target audience with 99% inbox deliverability
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EMAIL CAMPAIGNS
Convert a larger target audience and expand your customer base
Convert a larger target audience and expand your customer base
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EMAIL APPEND
Match your customer lists with the world’s largest consumer & business email database
Match your customer lists with the world’s largest consumer & business email database
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EMAIL LISTS
Expand your audience using the world’s biggest 100% opt-in database
Expand your audience using the world’s biggest 100% opt-in database
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DIGITAL MARKETING
DIGITAL MARKETING STRATEGY
Audience Analytics, Lookalike Audiences, Acquisition Analytics, Retargeting
Audience Analytics, Lookalike Audiences, Acquisition Analytics, Retargeting
- CRM Retargeting: We use data from CRM, email, direct mail and point-of-sale systems to target customers with cross-sell and upsell offers online and offline.
- Audience Suppression: We remove past purchasers from our clients’ digital new customer acquisition campaigns.
- Omnichannel Marketing: We help clients reach the same online & offline audience throughout customer journeys that span multiple channels and devices.
- Collaborative Marketing: Share audience data with marketing partners in a privacy compliant way to build audiences from second-party data.
- Look-Alike Modeling: We help our clients find and reach a broader universe of consumers who resemble their best customers.
- Audience Analytics: We use scoring and modeling techniques to focus our clients’ spend on the consumers most ready to buy. This may include intent-based targeting such as semantic audiences.
- Audience Reactivation: We help our clients engage audiences on the channels and devices they prefer to use when interacting with your brand.
- Acquisition Analytics: We uncover new and organic marketing opportunities by combining two (or more) brands’ first-party data + our 100% opt-in people data.
PERFORMANCE DISPLAY MEDIA
Minimum guaranteed impressions across programmatic channels
Minimum guaranteed impressions across programmatic channels
Our minimum guaranteed campaign metrics and overall data quality guarantee is the most competitive in the industry.
CRM INTEGRATION
Onboard licensed data into a CRM or CDP and acquire customers for a lifetime
Onboard licensed data into a CRM or CDP and acquire customers for a lifetime
Onboard your data licensed from FrescoData, your owned customer data, and acquire new customers through email, direct mail, mobile, and programmatic campaigns and loyalty programs. Connect CRM, campaign exposure, and sales transaction data to perform closed-loop measurement and attribute sales revenue to audiences/channels/publishers.
MARKETING TECHNOLOGY STRATEGY
Take advantage of the benefits of the world’s best tech stack, without the investment
Take advantage of the benefits of the world’s best tech stack, without the investment
FrescoData has created an ecosystem of the right solutions, vendors, platforms, standards and integrations by understanding their complexities and work that is required to drive successful business outcomes.
Multi-touch Attribution Reporting
Track revenues and tie conversions back to every touch along the customer journey
Track revenues and tie conversions back to every touch along the customer journey
We help our clients provide actionable insights to fuel people-based marketing across the full customer lifecycle. This is done by analyzing and optimizing the addressable media, digital and offline channel mix and inbound and outbound touchpoints that most effectively increased the return on our clients’ marketing investment. We leverage multi-touch attribution modeling to measure and assign credit to all touchpoints and interactions that influence a prospect or customer along the path to conversion.
IP APPEND
Match your PII data with IPs
Match your PII data with IPs
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IP LISTS
License IP data and onboard into your DSP for programmatic advertising
License IP data and onboard into your DSP for programmatic advertising
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DIRECT MAIL MARKETING
OFFLINE AUDIENCE TARGETING
Reach 88% of the world’s population with always-accurate people data
Reach 88% of the world’s population with always-accurate people data
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OFFLINE CRM INTEGRATION
License mailing lists and onboard into your CRM or CDP and match online campaigns
License mailing lists and onboard into your CRM or CDP and match online campaigns
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POSTAL MAIL APPENDS
Add postal addresses to your 1st party records with email-only
Add postal addresses to your 1st party records with email-only
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MAILING LISTS
Full-service audience targeting for print mail direct-to-business/consumer campaigns
Full-service audience targeting for print mail direct-to-business/consumer campaigns
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MOBILE MARKETING
MOBILE MARKETING STRATEGY
Custom-built, layered audience targeting methods on mobile devices and mobile apps
Custom-built, layered audience targeting methods on mobile devices and mobile apps
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PERFORMANCE MOBILE MEDIA
Guaranteed CTRs on global programmatic campaigns across mobile apps/devices
Guaranteed CTRs on global programmatic campaigns across mobile apps/devices
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MOBILE-ONLY COUNTRIES
Global programmatic and SMS/WhatsApp for Business, mobile & location-based apps
Global programmatic and SMS/WhatsApp for Business, mobile & location-based apps
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MOBILE AD ID (MAIDS) LISTS
License mobile ad IDs (MAIDs) and onboard into your DSP for programmatic advertising
Add mobile numbers to your 1st party records with email-only
License mobile ad IDs (MAIDs) and onboard into your DSP for programmatic advertising
Add mobile numbers to your 1st party records with email-only
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MOBILE PHONE NUMBER APPEND
Add mobile numbers to your 1st party records with email-only
Add mobile numbers to your 1st party records with email-only
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ANALYTICS
AUDIENCE INSIGHTS REPORTING
Identify what’s working so you can scale quickly and generate higher returns
Identify what’s working so you can scale quickly and generate higher returns
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AI-ENABLED INTENT SEARCH ANALYSIS
Know what will resonate with audiences as part of your strategy
Know what will resonate with audiences as part of your strategy
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CAMPAIGN ANALYSIS
Optimize elements during and post-campaign, side-by-side, and identify improvements
Optimize elements during and post-campaign, side-by-side, and identify improvements
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CRM OPTIMIZATION
Ongoing review of the licensed data that’s working, and optimize for audience growth
Ongoing review of the licensed data that’s working, and optimize for audience growth
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CREATIVE
PERFORMANCE CREATIVE
Tested techniques and creative strategy with guaranteed results
Tested techniques and creative strategy with guaranteed results
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DATA-DRIVEN CREATIVE BRIEF
We analyze 1st/2nd/3rd party people data and make creative decisions accordingly
We analyze 1st/2nd/3rd party people data and make creative decisions accordingly
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STORYTELLING & BRANDING
Our talented team can carry your entire campaign from concept to execution
Our talented team can carry your entire campaign from concept to execution
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Ready to get Started?
Explore our one-stop solution – Data + Marketing + Analytics. Grow your business revenue with our complete marketing solutions.