Skip to content
The #1 Business Professional Data Source in the World.
Synchronized Online & Offline Personal and Professional Data.
Effective Omni-Channel Experiences and Results.

FrescoData offers the Highest Value for People Data and Consumer Marketing

FrescoData is the top global data compilerand trusted industry source. We have worked closely with high-quality sources throughout our 20+ years of combined experience to consistently deliver extensive global coverage of up-to-date people data through our effective marketing campaigns and creative online & offline tactics.

WHY FRESCODATA?

TRUST
TRUST
We enable connections with real people, not bots or generic audiences from 3rd party data, cookie-based generic segments or bid stream data – and we’ll prove it with our campaign reporting. Real connections to real people means no ad fraud. We programmatically deliver your message – which we can also create on your behalf, from concept to execution – to real consumers who are receptive to your message.
DATA + ALGORITHM
DATA + ALGORITHM
We run thousands of consumer campaigns annually, using our vast data + machine learning + predictive customer targeting to customize your media plans and deliver your message to people where they’re most likely to respond: email, direct mail, mobile, desktop, social, video, native, paid search, connected TV, or programmatic audio.
INTUITIVE PEOPLE-BASED REPORTING
INTUITIVE PEOPLE-BASED REPORTING
Our full-service people-based campaigns are designed to perpetually iterate and become smarter. If specific tactics or attributes outperform the others, our algorithm will refocus on those to maximize your budget and results. In addition to CTRs and opens, we offer the most valuable insights of all – providing people-based reporting. Our metrics tell you who’s engaging with your message, buying your product, and visiting your store – down to the person.

PEOPLE DATA

SOURCES OF PEOPLE MARKETING DATA: 1500+ CHANNELS

  • Co-op 100% Opt-In 3rd Party Information Services
  • Event Attendees
  • Social Media
  • Respondents to Online Product Offers
  • Subscribers of Newsletters, Surveys and Print Publications
  • Event Attendees
  • App Users
  • Loyalty Program Members
  • Intent-based/Semantic Audiences
  • Publicly Available Records
  • Credit Bureaus

SOURCES OF PEOPLE IDENTITY DATA: 425+ SOURCES, 175+ COUNTRIES

  • Public Records
  • Official Government Sources of Individual Countries
  • Motor Vehicle Registry
  • Census
  • Voter Registration
  • Telcos
  • Credit Bureaus
  • Utilities
  • Mobile Network Operators
  • Tax Registries

TYPES OF PEOPLE DATA: 10,000+ ATTRIBUTES

  • Demographics
  • Psychographics
  • Socio-Economic Data
  • Purchase History/Transaction Data
  • Property & Neighborhood Data
  • Political Preferences
  • Life Stages
  • Brand Affinities
  • Product Tendencies
  • Zero-Party Data/Personal Preferences
  • Magazine & Media Site Subscriber Lists & Subscriber Life Cycles
  • Contact Info: Name, Phone Number(s), Email, Postal Address
  • People Specialty Lists
  • People Mobile Ad IDs, IPs, Cookie-based IDs

CONSUMER GLOBAL DATA CAPABILITIES

LICENSING PEOPLE DATA

  • FLAT FILES
  • ON-PREM
  • CRM INTEGRATION
  • CUSTOM AUDIENCE DATA LICENSING FOR PROGRAMMATIC ADVERTISING
  • CUSTOM AUDIENCE DATA LICENSING FOR PROGRAMMATIC SOCIAL MEDIA
  • PURCHASING IPs, MAIDs, COOKIE-BASED ID DATA FOR PROGRAMMATIC ADS

B2C CUSTOMER ACQUISITION

FrescoData reverse-engineers audience targeting strategies based on our clients’ goals.

PEOPLE-BASED AUDIENCE TARGETING

PEOPLE-BASED AUDIENCE TARGETING
First, we analyze hundreds of attributes including:

  • KNOWN PEOPLE DATA
  • COMPILED PEOPLE DATA
  • DETERMINISTIC PEOPLE DATA
  • ZERO-PARTY DATA

Next, we create a methodology along with the optimal channels, messaging, creative and support it with the right technology combination that will yield the greatest lift for our client.

Use Case #1

Goal: Recruit participants for a global pharmaceutical company.

Campaign Objective: Identify and reach low-income, high-risk cohorts with highest exposure to Covid-19.

Methodology: Overlaying property data + lifestyles/behaviors + essential worker job roles + places of interest enabled us to pinpoint very specific audiences for multiple cohorts. We were also able to validate/negate theories about correlations in income and lifestyles/behaviors and high-risk job roles against Covid infections.

Results: Contact us for available details.

Use Case #2

Goal: Increase advertising revenues for global consumer media company.

Methodology: We helped our client evolve their email content and format to a newsletter-style and reducing the number of sales emails. We recommended our client establish selection criteria with its subscribers (based on their 1st party data and FrescoData’s known & deterministic data), and creating higher levels of engagement with smaller/targeted groups of email subscribers by collecting zero-based people data through advanced preference center choices. This type of engagement is what drives positive reputations with email service providers like Gmail, and ensures that it is delivering the right emails at the right time to the right subscribers.

Result: Successfully warmed up 10 IPs and domains, increased Gmail inbox placement & sending reputation, average inbox deliverability increased from 66% to 98% for more than 16 brands, and generating $150K+ in ad revenues (which FrescoData tracked through multi-touch attribution reporting).

PEOPLE-BASED MARKETING

Depending on the geography of our clients’ ideal customers, we conceptualize and test our methodology about how to best reach – and know for a fact that prospects will be available and receptive to various types of messaging. Some of the digital tactics we use are listed below, which help uncover opportunities to target real people at the right moment and push personalized creative with data-driven concepts.
  • INTENT: SEMANTIC AUDIENCES
  • DEVICE ID TARGETING
  • PLACES OF INTEREST
  • LOCATION DATA
  • MOBILE AD ID DATA, IP DATA, COOKIE-BASED DATA
  • FOOTFALL ATTRIBUTION
  • MICROPROXIMITY

B2C CUSTOMER LOYALTY & PROMOTIONS

FrescoData helps nurture emotional connections between our clients and their customers through advanced tech, apps, and data-driven messaging – at the right time. We help our clients:

Be truly omnichannel: Reach loyalty program members with promotions across all online and offline channels. 

Give the loyal treatment: Show an exclusive custom branded experience to loyalty program members when they revisit and trigger new offers when they take specific actions on your online & offline channels.

Leverage paid search: Drive online store transactions by targeting loyalty program members with search advertising using Google Customer Match.

Ready to get Started?

Reach to your customer with the targeted right leads. Lets strategize your B2C marketing needs with us.