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Month: July 2018

See What’s Been Going On In The Wonderful World Of List Marketing And Data Services.

Create Content for Each Stage of Your Sales Funnel

July 30, 2018 / Alex McGinness
Developing content for your audience goes far beyond inserting relevant keywords into your website pages. You must understand your audience, and the stages they go through as they interact with
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User Personas Decoded

July 23, 2018 / Alex McGinness
Rachel is a 35-year-old white suburban housewife. Anton is a 28-year-old black senior marketing manager in Chicago. Michael is a 19-year-old Asian student studying abroad in Europe. Sound familiar? These were
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How Your List Segments Can Affect Your Email Campaign Template

July 16, 2018 / Alex McGinness
Let’s say you work for a company that makes headphones. Your company is about to release its newest product, a $150 set of headphones that will have your customers thinking
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How to Organize your Content Calendar

July 9, 2018 / Alex McGinness
The fourth of July was last week. Did your company run a successful holiday campaign? Or were you scrambling to get something together for the major holiday? If you were
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Neuromarketing: The Hack You Always Wanted

July 2, 2018 / Alex McGinness
Marketing has evolved significantly over time. In the past, your boss may have increased your budget so you could buy more ads or splurge on putting your logo on a
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