Create Content for Each Stage of Your Sales Funnel
Developing content for your audience goes far beyond inserting relevant keywords into your website pages. You must understand your audience, and the stages they go throug...
User Personas Decoded
Rachel is a 35-year-old white suburban housewife. Anton is a 28-year-old black senior marketing manager in Chicago. Michael is a 19-year-old Asian student studying a...
How Your List Segments Can Affect Your Email Campaign Template
Let’s say you work for a company that makes headphones. Your company is about to release its newest product, a $150 set of headphones that will have your customers thin...
How to Organize your Content Calendar
The fourth of July was last week. Did your company run a successful holiday campaign? Or were you scrambling to get something together for the major holiday? If you were ...
Neuromarketing: The Hack You Always Wanted
Marketing has evolved significantly over time. In the past, your boss may have increased your budget so you could buy more ads or splurge on putting your logo on a bus st...