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Month: July 2018

The KonMari Method For Your Emails

Create Content for Each Stage of Your Sales Funnel


Developing content for your audience goes far beyond inserting relevant keywords into your website pages. You must understand your audience, and the stages they go throug...
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The KonMari Method For Your Emails

User Personas Decoded


Rachel is a 35-year-old white suburban housewife. Anton is a 28-year-old black senior marketing manager in Chicago. Michael is a 19-year-old Asian student studying a...
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The KonMari Method For Your Emails

How Your List Segments Can Affect Your Email Campaign Template


Let’s say you work for a company that makes headphones. Your company is about to release its newest product, a $150 set of headphones that will have your customers thin...
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The KonMari Method For Your Emails

How to Organize your Content Calendar


The fourth of July was last week. Did your company run a successful holiday campaign? Or were you scrambling to get something together for the major holiday? If you were ...
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The KonMari Method For Your Emails

Neuromarketing: The Hack You Always Wanted


Marketing has evolved significantly over time. In the past, your boss may have increased your budget so you could buy more ads or splurge on putting your logo on a bus st...
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