Buy Online, Pick Up In-Store (BOPIS)

Buy Online, Pick Up In-Store (BOPIS) is a retail fulfillment strategy that allows customers to make online purchases and then collect their items in person at a physical store location. Also known as “Click and Collect,” BOPIS combines the convenience of online shopping with the immediacy of in-store pickup, offering customers flexibility in how they receive their purchases.

Key Components of BOPIS

Online Purchase

Customers browse products and make purchases through a retailer’s online platform, website, or mobile app.

In-Store Pickup Option

During the checkout process, customers are given the option to choose “In-Store Pickup,” indicating their preference for picking up the items at a physical store.

Store Locator

Retailers typically provide a store locator tool to help customers find the nearest or most convenient store location for picking up their purchases.

Order Processing

Once the online order is placed, the retailer processes the order, prepares the items, and notifies the customer when the order is ready for pickup.

Notification to Customer

Customers receive notifications, often via email or mobile notifications, informing them that their order is ready for pickup. The notification may include details such as the store location, pickup instructions, and a timeframe for retrieval.

In-Store Pickup Counter or Area

The store designates a specific counter, area, or service desk for BOPIS orders. Customers go to this location to pick up their items without having to navigate the entire store.

Verification and Pickup Process

Customers are required to show an order confirmation, ID, or a unique code to verify their identity and complete the pickup process. Store staff assists customers in locating and retrieving their items.

Immediate Availability

In many cases, BOPIS offers the advantage of immediate availability, allowing customers to receive their purchases on the same day they place the order.

Benefits of BOPIS

Convenience

Customers enjoy the convenience of online shopping combined with the flexibility to pick up their items at a time that suits them.

Speed and Efficiency

BOPIS provides a faster fulfillment option compared to traditional shipping, allowing customers to receive their orders on the same day.

Reduced Shipping Costs

Customers can avoid shipping fees by opting for in-store pickup, making BOPIS a cost-effective option.

Avoidance of Delivery Delays

BOPIS eliminates concerns about delivery delays or the need to wait for packages, making it a reliable option for time-sensitive needs.

Increased Foot Traffic

BOPIS encourages customers to visit physical stores, potentially leading to additional in-store purchases and increased foot traffic.

Enhanced Customer Experience

BOPIS provides a seamless and flexible shopping experience, contributing to higher customer satisfaction and loyalty.

Inventory Optimization

Retailers can optimize inventory management by fulfilling online orders directly from store inventory, reducing the need for separate distribution centers.