Big Data has always been challenging and even messier to manage for big data initiatives. Businesses are day-by-day jotting down new marketing strategies to retain their ...
The traditional way of marketing emphasizes on tracking customers’ behavior. Additionally, it also tracks the returns gained in direct mail campaigns, digital clicking-...
Big data is not all about Big firms. With new opportunies and innovations in technology, even small initiatives are now able to embrace the Big Data market. Big data in a...