This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plu...
Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails ...
Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up...