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Month: February 2019

See What’s Been Going On In The Wonderful World Of List Marketing And Data Services.

Email Marketing Best Practices for Design in 2019

February 25, 2019 / Alex McGinness
This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on
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Cold Email Campaigns vs Email Marketing Campaigns

February 18, 2019 / Alex McGinness
Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails differ a lot. Ensure
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Data Enhancement Services for Higher Ed Enrollment Marketers

February 11, 2019 / Alex McGinness
Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up-to-date data. Outdated databases can
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