Email Marketing Best Practices for Design in 2019
This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on our internal research, 92% of adults use email, so expect more results by focusing on this digital channel. Since emails deliver the highest return on investment (ROI) for marketers compared to all other digital platforms, take time to develop an email marketing best practices to follow.
By 2020, the number of people in the US using email is estimated to exceed 250 million and you will want to stand out from the crowd when reaching out to these potential customers. In order to create the best email campaigns, you need to develop email marketing best practices that harness the power of outstanding email design. We have gathered five of the top email design trends for 2019 to help you stand out from the crowd and succeed big with your email marketing this year.
These days, graphic design is becoming more minimal. Because of this more brands are embracing the trend. Minimalistic designs often exude modern, niche or luxurious vibes and for this reason it is becoming more mainstream. Minimalism revolves around removing any unnecessary clutter and highlighting what is important. This design trend helps guide subscribers to the most important part of emails, the call to action (CTA) button.
No one uses this trend better than Apple. Their bold, clean and simple styling highlights their products. This allows them to do all the talking. Simplified messaging allows users to skim emails quickly and easily in order to find relevant CTA buttons within the email.
While email clients still do not fully support custom fonts, email marketers are embracing them in full force. Typography on the web is becoming bigger and bolder in order to grab viewer attention. Marketers are on a quest to find ways maintain a user’s attention and provoke their curiosity. To achieve this, they are transforming their type to create unique experiences specific to their email subscriber audiences.
In most cases, it is best to use images of custom type within your emails. Ensure that these images contain appropriate alt-text so all email viewers can understand the message within your email.
Email marketers are working on creating email templates that are free of distractions and draw in focus to their content. To do this, they are creating simple formats for displaying their content. Grid layouts have become popular because they achieve both these goals. They allow you to highlight visual content and minimize text. With grid layouts, you can keep your emails aligned and display content in a clean and neat way.
GIFS and Video
Video content is increasing online. By 2020, 80% of all creative content on the Internet is expected to be in video format. This presents a huge opportunity for email marketers looking to harness a new way to share content with their subscribers.
In emails less is more. This means sharing shorter videos will have greater impact on this channel. With GIFs being a condensed video image format, they present a practical way to embed short videos into an email.
To learn more about adding interactivity into your emails with GIFs, check out this more detailed blog post.
Personalization is the name of the game when it comes to email. Personalized emails receive 80% more opens and even more engagement from your mailing list. Personalization is a trend that is here to stay for the long run. It is not going anywhere. The more you personalize your campaigns to your mailing list, the more likely you will maintain the attention of your audience.
[PERSONALIZED EMAIL CAMPAIGN IMAGE]
We have written extensively on how to start personalizing your emails for your audience. Check out the blogs below for more details:
- Creating your brand’s user personas
- Segmenting your audience for more personalized campaigns
- Create content for each stage of your sales funnel
- Do you create eye catching designs for your emails to best meet your audience’s needs?
- What about catering to right to left readers in global email campaigns?
Email Marketing Best Practices
Increasingly, email marketing best practices are leaning toward design that focuses on the user experience. In 2019, this is no exception.
Email marketers are working to create unique and catered experiences for their audiences that stand out from their competition. In order to increase engagement and ROI from email marketing channels, email marketers are using personalized minimal designs in a grid layout with bold typography that include GIFs or short videos within their campaigns to valid email addresses.
With these trends, we believe at FrescoData that you can create a truly personalized and authentic experience for your customers. And if not, leave it to us. Contact us to learn how we can handle your email marketing to deliver the personalized user experience subscribers expect today in 2019.