CTV Advertising
CTV Advertising (AKA Connected TV Advertising) is an increasingly popular media channel that allows brands to reach potential customers through streaming services. This form of advertising directly targets a person’s streaming habits while watching content on their smart TVs, gaming consoles, and other internet-enabled devices.
FrescoData’s CTV Advertising provides comprehensive analytics and performance metrics so that you can refine and optimize your strategies for optimal results. With consumers spending more time streaming video content and brands continuing to seek out more efficient ways of advertising, CTV Advertising is an opportunity to maximize ROI in a rapidly changing digital landscape.
OTT Advertising
OTT Advertising is digital advertising that uses internet-enabled devices to reach consumers. It involves streaming pre-recorded or live video content to viewers, often eliminating the need for a traditional television setup.
It can include in-stream ads, interactive opportunities, and dynamic remarketing capabilities, allowing businesses to target the right audience and increase their reach.
Brands large and small are jumping on board with this new advertising format, allowing them to leverage the large viewership potential offered through over-the-top devices for maximum engagement and increased conversions.
Benefits of OTT Advertising
OTT advertising has quickly become an essential part of any successful advertising strategy. It effectively reaches millions of viewers quickly and effectively; OTT’s wide-reaching capabilities make it ideal for large-scale and small-scale campaigns. Additionally, OTT platforms can craft highly customized experiences—dynamic advertisements with tailored content that relate to each unique viewer.
It helps increase engagement, resulting in higher click-through rates and more conversions & also allows for hyper-targeting and retargeting, ensuring you reach the people who need your product or services most. With easy tracking and analytics tools, OTT is the go-to way to reach the right people cost-effectively for any marketer. At FrescoData, we offer top-notch OTT advertising that can bring your business to heights higher than you could have imagined.
Benefits of CTV Advertising
Targeted Advertising
CTV advertising targets an audience based on user preferences and behavior, allowing us to target specific demographics, interests, and behaviors. This targeted approach enhances the relevance of ads and increases the likelihood of engagement.
Interactive and Engaging Content
CTV ads can be interactive, allowing viewers to engage with the content directly. It can include clickable elements, surveys, and other interactive features, providing a more engaging and immersive experience than traditional TV ads.
Measurable Metrics
CTV platforms typically provide detailed analytics and performance metrics. Advertisers can track impressions, viewability, click-through rates, and other key performance indicators to assess the effectiveness of their campaigns. This data-driven approach allows for better optimization and informed decision-making.
Flexibility and Customization
CTV advertising offers flexibility regarding ad formats and lengths. Advertisers can create tailored campaigns based on their specific goals: brand awareness, lead generation, or driving conversions. This flexibility allows for more creative and strategic advertising approaches.
Dynamic Ad Insertion
CTV platforms allow for dynamic ad insertion, enabling advertisers to update and customize their ads in real time. This flexibility is particularly useful for time-sensitive promotions or changing marketing messages.
Growing Audience
The number of households using connected TV devices continues to grow. As more people adopt streaming services and smart TVs, CTV advertising provides access to an expanding and diverse audience.
Ad Formats
Video Pre-roll Ads
Video pre-roll ads are short video ads that play before the main content. Depending on the platform and ad campaign, these advertising formats can be either skippable or non-skippable.
Mid-roll Ads
Mid-roll ads are video ads that play during the main content, usually after a certain amount of time has elapsed. They can break up longer content and give viewers a break when viewing your ads.
Image and Banner Ads
These are static images or banner ads that appear on the screen while the main content is playing.
Interactive Ads
This type of ad format allows viewers to interact with them in some way, such as by clicking on a button or link.
Sponsored Content
This type of ad integrates the product or brand within the content, rather than a traditional ad format.
Ad Pods
Ad Pods are multiple ads that play back-to-back, usually at the beginning or end of video content.
Drive Leads with Us
OTT and CTV advertising is the future of video advertising, and we are here to help you take advantage of this exciting opportunity. Our team of experts has years of experience in the industry, and we are dedicated to providing you with the best results via OTT and CTV advertising.
With our advanced targeting capabilities, you can deliver highly relevant and personalized ads to your target audience, ensuring maximum engagement and return on investment. Our real-time analytics and measurement tools give you the insights to adjust your campaigns and drive better results.
Access a large and growing audience who increasingly turn to streaming services for their entertainment needs. With our vast network of publishers and platforms, we can help you reach this valuable audience and take your advertising to the next level.
At FrescoData, we are committed to delivering results for our clients. Our team of experts is here to help you every step of the way, from strategy and planning to execution and analysis.
Are you ready to embrace the future of video advertising?
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