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Month: December 2014

The Most Beloved Brand Apple’s Big Email Marketing Fails

Companies like McDonalds, Apple and Google have outstripped their status as iconic brands, becoming the most beloved brands across generations. How can we, as business owners and marketers, achieve similar
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Rocket Launch Direct Mail Marketing Campaign Using 3 Killer Tips

Direct marketing is seen as one of the most distinguished ways by businesses across the world to expand into newer business avenues. It not only lets business maximize on their
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Four Most Common Direct Mail Marketing Mistakes

Direct mail marketing continues to be one of the most important approaches of marketing for any business today. It enables businesses to reach out to a niche audience of recipients
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Lessons from the Success of Pepsi’s #LiveForNow Digital Marketing

The rise of social media has coaxed companies into investing a bigger portion of their marketing budgets to quantify their return on investment. While many brands today still struggle to
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Key Performance Indicators for Online Marketing Campaign

One of the greatest benefits that online marketing offers is the ability to accurately measure performance results. Most businesses stick to three most common ways to measure the success of
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Integrating Geolocation Data for Personalized Email Marketing Campaign

To get a strong hold on target audience, marketers need to apply a more granular approach to their email marketing campaigns. This means, they must first know their target audience
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A Mini Guide to Create a Rockstar Email Marketing Strategy for 2015

An incredible year is coming to a sweet end. If you’re a business owner or a marketer, then you may have already set your priorities for the year of 2015.
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How to Improve on your Email Performance Metrics

Why are email performance metrics important? They are the real slices of authentication that help you measure the efficiency and effectiveness of email marketing campaign. Lack of standardization around campaign
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Five Proven Ways to Spice Up Your Email Marketing Newsletters!

After days and weeks and months of sending out email newsletter one can get a little bored. What some business owners never realize is that they have been sending the
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Email Marketing DO’s and DON’Ts to Maximize on the Holidays Revenue

The smell of wintery air – all crisp and cold, everything popping in hues: scarlet and crimson, gold and orange! There’s football season everywhere, and not to mention people genuinely
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Three Easy Tips to Gear Up For New Year’s Email Marketing Campaign

Even if you don’t have anything to promote this holiday season, don’t miss the chance to connect with your audience. As we are now heading into the New Year, it
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Top Holiday Email marketing Tips Every Marketer Must Know

We all know how stressful it can be for businesses during the holidays. Pair it with increasing competition and savviness of online customers and it turns into a nightmare for
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3 Tips for Holly Jolly Direct Mail Marketing during the holidays

The busiest time of the year has arrived! Businesses are establishing a foolproof game plan to grasp the attention of eager shoppers. Some business owners want to show their gratitude
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Top 3 Mistakes in Holiday Marketing Strategy and How to Avoid Them

The holidays are upon us, which means tons of traveling, family time and shopping all thrown into one big holiday marketing strategy selling the idea of happy holiday flying. Are
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One Deadly Mistake You’ve Been Committing in Your Email Marketing Campaign

Email marketing has its own distinctive and powerful position in the world of online marketing. To put it more succinctly, it’s not expensive, neither too laborious nor too complex to
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