An incredible year is coming to a sweet end. If you’re a business owner or a marketer, then you may have already set your priorities for the year of 2015. It also includes creating email marketing strategy for new products and services for the coming year. This also means that you’ll review the success of your previous marketing campaigns and make a list of areas that need improvement.
Email Marketing Strategy
Let’s take a look at these top tips by marketing experts that will help create a Rockstar Email Marketing Strategy for 2015:
Set Your Goals
Right from Jan 1, 2015 you will need to set your marketing objectives and how you’re going to achieve those. Make sure high open and click-through rates, a growth in subscribers and engagement and increased ROI remains on top of your agenda all the time.
You will also need to review your marketing finance model and speak to experts at email marketing companies who can help you increase ROI on minimum investment.
Go Mobile
There has been a rapid rise in the number of people using smartphones and tablet to read emails. Your business is going to miss out on a lot if your email marketing strategy for 2015 doesn’t include a mobile-friendly layout for all online marketing campaigns.
Readers often find it frustrating and ultimately unsubscribe when certain emails from brands don’t have a mobile-friendly layout responsive to mobile devises out there.
AUTOMATION TO INCREASE CUSTOMERS
There are a lot of automation tools available in the market that can help you set up your email campaign in an easier and efficient manner. Use such tools to increase customers, build strong relationships and brand loyalty as well as to drive revenue.
A lot of brand today use automatic drip emails to send the right offers to the right customer at the right time. Why not use it for your business to convert leads into customers?
USE SEGMENT EMAIL LISTS FOR LEAD GENERATION
Every year around 25% of emails don’t reach into the audience’s inbox due to various reasons such as bounces, unsubscribes and inactive users. It is essential to partner with the right email provider who can sell your email database according to your marketing campaign objectives. Such email lists are usually segmented according to various demographics so that marketers and business owners can target customers in a personalized manner. For example, you can personalize and customize content for the following – email newsletters, webinars, videos etc to your email groups to increase customer engagement.
Make sure you buy email lists from email providers who guarantee at least 85% deliverability. Lastly, purchase Consumer & Business Email and Direct Mail Marketing Lists from Direct Marketing Association (DMA) members only.
EMAIL OPTIMIZATION
In order to increase the results of each of your email marketing campaign, you’re going to have to improve on the following: Design, Call to Action, Subject Line, Headlines, Copy, Landing Page, Frequency etc. An email optimization process will help you test each of your email campaigns to figure out which one works best for your email database. You can improve by making appropriate changes in the email marketing strategy for 2015 to boost campaign performance.
Learn how FrescoData’s Opt-In Email Marketing List can be used for your marketing campaigns.
