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Category: Email Marketing

Customised Email Marketing for Canada

Personalized Email Marketing for Canadians

At FrescoData, we have a global perspective. We understand that marketing to different markets can be challenging, which is why we are working to simplify the process for our customers.
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The Best Email Marketing with Video Content

Videos are extremely popular in 2019. It is the fastest growing form of content on the Internet. This phenomenon has many marketers wondering how to incorporate it into their email
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The Brain, Your Name and the Best Email Marketing

The way our brains work is fascinating. Different stimuli affect us in different ways. These stimuli cause specific brain patterns, and this leads to the behaviors we experience in everyday
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Improve Email ROI With Cart Abandonment Emails

Improve Email ROI with Cart Abandonment Emails

As many marketers know, cart abandonment is a real problem. According to industry reports, over 75% of carts were abandoned by customers in 2018. In an attempt to squash this
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Create More Email ROI with Email Deliverability

Create More Email ROI with Email Deliverability

No one wants the emails they send out to be marked as spam, especially email marketers. This can be extremely damaging for their email ROI. Understandably, they are insulted when
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Using Valid Email Lists for Better Higher Ed Enrollment Marketing

When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on academic
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Email Marketing Best Practices for Design in 2019

This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on
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Cold Email Campaigns vs Email Marketing Campaigns

Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails differ a lot. Ensure
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Data Enhancement Services for Higher Ed Enrollment Marketers

Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up-to-date data. Outdated databases can
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Tips for Successful Drip Email Campaigns

If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities than other types of
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Using an Email Address List for Better Higher Ed Marketing to Gen Z

Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have an email address list for
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5 Major Email Marketing Mistakes to Avoid in 2019

Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing platforms such
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Holiday Email Marketing Examples, Tips and Tricks

The holiday season is an exciting, and stressful, time for marketers. It is one of the busiest times of the year when most sales occur for eCommerce businesses. Spending increases
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Interactive Email Content for Effective Email Marketing

Interactive content is on the rise. The numbers support this: there is a 73% click-to-open-rate increase in interactive email content versus static email content. Every email marketer needs to consider
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Big Data Analytics Drives Global Economies

There is an enormous amount of big data in the world. Because of this, we live in a data-driven world. This data impacts business decisions. Data impacts what messages reach
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