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Programmatic Marketing and Display Advertising -
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Programmatic marketing
PROGRAMMATIC MARKETING CAMPAIGNS
All our programmatic campaigns are served cross-device. Our priority is making sure your ads are seen, so we run a test on campaigns before scaling them to ensure that the content and context in which your ads are served ensure brand safety, which is especially important to FrescoData.
PROGRAMMATIC TV
Our advertising is directly tied in with programmatic TV. This connection is becoming more important, as it has been predicted that 82% of households will cut off their cable and satellite services in the next two years. Even if these changes are marginally true, connected TV and OTT will be increasingly more important advertising channels. With this new trend, our advertising ties into these platforms as seamlessly as traditional online advertising. Additionally, with more families turning to tv and video over the Internet, it will be critical for advertisers to reach consumers that aren’t responsive through email or display.
PROGRAMMATIC STREAMING RADIO
We offer audio targeting to deliver non-skippable, brand-safe audio advertising. Some of the platforms we distribute include Spotify and Pandora.
PROGRAMMATIC NATIVE ADVERTISING
We can also deliver programmatic native ads to the same audience selected for the rest of your campaign (email/direct/programmatic display). These ads are automatically distributed to your target audiences when they visit any of the millions of premium publishers like ESPN, CNN, FOX and retailer websites or apps.
PROGRAMMATIC SOCIAL MEDIA
With programmatic social, we can create a custom audience by selecting by household income, property values, or other attributes that cannot target selection directly inside Facebook or Instagram and push that segment into our clients’ social ad accounts. They select the custom segment and get charged when they deliver ads. Or we can fully manage our clients’ campaigns directly within their social media accounts.
SEMANTIC AUDIENCES
Semantic Audiences is an intent-based segmentation technique that can ingest hundreds or thousands of “triggers” across any website. We select five to seven most salient keywords relevant to our client to get a weighted keyword cloud.
Machine learning does all the work of pulling out the highest weighted keywords to find consistencies, and ultimately, a typical persona that we consider a custom segment. We push this custom segment to our DSP to select them to receive our client’s ads.
Semantic Audiences is available in most international countries.
DEVICE ID TARGETING
DID targeting has more granularity with reporting and additional audience insight reporting. We put a virtual polygon around specific locations or businesses, and we can look back at all of the devices found there historically. We can go back as recently as five days ago or as far back as 12 months ago.
MICROPROXIMITY
Microproximity takes the device ID and location-based technology and puts it into real-time. It is real-time geofencing and latitude and longitude to target customers nearby at a specific point in time.
MicroProximity targeting or as it is generally referred to, geofencing allows advertisers to target consumers with incredible accuracy. MicroProximity utilizes the geo coordinates of the consumer through their mobile device, which means that advertisers can serve up their ads at critical points in their buying process. With traditional mobile advertising, ads are far less focused and can only target customers to about 1 mile away. This means that when fans are existing a stadium where their game just ended, ads can be served to them for the local bar across the street.
SEARCH ENGINE MARKETING/PPC
Every client at our company is assigned a dedicated and experienced campaign management team who are all AdWords and Bing certified professionals to ensure ongoing optimization and goal achievement. Our PPC campaigns are powerful because they can track conversions and track ROI. We track all applicable conversions through a Universal Pixel.
IP & COOKIE-BASED TARGETING
We target a list of physical addresses that we would reverse engineer by appending into our DSP (demand-side platform, where we manage automated ad bidding)to serve ads to those connected to that LAN (local area network).
LOCAL SEO
We deliver an incredibly unique Local SEO product by implementing strategies that focus on all ranking factors within the Local SEO algorithm throughout the year.
Programmatic Marketing vs Performance marketing
Programmatic marketing is the future of marketing campaigns. It helps marketers reach the right audience, at the right time and with the right message. Apart from providing guaranteed ad delivery, this type of marketing also offers better ROI. Not just that, it’s also easier and cheaper to set up.
Advantages of Programmatic Marketing for display advertising
Have you ever felt like you’re guessing what ads to use, letting the machine decide your marketing strategy, and paying for a bunch of traffic to your site? Do you want to know what’s working for your business and what’s not? With programmatic marketing, you can define your goals, set KPIs, and then let our system take care of the rest. Our platform is all about performance – we’ll find the right channels and audiences for your business, without wasting money on wasted traffic.
Programmatic marketing and digital display advertising
As one of the leading programmatic advertising agencies, we help brands and agencies increase ROI and grow their business. Our services include building media strategies, producing high-quality ads, and delivering tailored audiences to boost performance. We’ve helped different brands reach their marketing goals with measurable success.
Programmatic Media budget management
Media is expensive, and media buying is a headache. Our programmatic marketing platform allows digital marketers to buy ads on any website with just a few clicks. It automatically manages bids, monitors ad performance, and optimizes campaigns across all channels to make sure you’re spending your money as efficiently as possible.
Use of programmatic for Affiliate Marketing
Affiliate marketers spend hours of their time and money to get traffic to their site but are still left with nothing to show for it because they can’t find the right audience. At FrescoData, we use programmatic technology and our big data analytics to bring more relevant traffic to your site. We also provide advanced creative services if you need unique banners or other digital marketing assets.
Potential returns with programmatic marketing
We help companies generate a return on investment with programmatic marketing. Our services include the construction and execution of campaigns, data management, ad quality assurance, and more. We employ a proprietary strategy that has been proven to yield higher ROI than other similar companies.
Performance Marketing
Do you want to take your business to the next level of performance? Our team of experienced marketers will work with you to develop and execute a customized strategy that drives measurable results. Whether you’re looking to increase website traffic, generate more leads, or boost sales, we have the tools and expertise to help you achieve your goals. With our data-driven approach and advanced technology, we can track and analyze every aspect of your marketing campaign to ensure it is performing at its best. We also make sure to keep track of the industry trends and adjust our strategies accordingly to optimize the performance of your business. Contact us today to learn more about how our performance marketing services can help you achieve your business goals.
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