Programmatic advertising is the automated bidding and inventory
matching process of serving ads to targeted audiences. We select
audiences using our licensed people data, and we “build” custom
audiences by layering behaviors, interests, past purchase history,
among 10,000+ other available attributes.
All our programmatic campaigns are served cross-device. Our priority is making sure your ads are seen, so we run a test on campaigns prior to scaling them to ensure that the content and context in which your ads are served ensure brand safety, which is very important to FrescoData.
PROGRAMMATIC STREAMING RADIO
PROGRAMMATIC SOCIAL MEDIA
Semantic Audiences is an intent-based segmentation technique that can ingest hundreds or thousands of “triggers” across any website. We start by selecting 5-7 most salient keywords relevant to our client in order to get a weighted keyword cloud.
The machine learning does all the work of pulling out the highest weighted keywords to find consistencies, and ultimately, a common persona which we consider a custom segment. We push this custom segment to our DSP so we can select them to receive our client’s ads.
Semantic Audiences is available in most international countries.
DEVICE ID TARGETING
DID has more granularity with reporting and additional audience insight reporting. We put a virtual polygon around specific locations or businesses, we can look back at all of the devices that were found there historically. So we can go back as recently as 5 days ago or as far back as 12 months ago.
Microproximity takes the device ID and location based technology and puts it into real-time. It is real-time geofencing, latitude & longitude, to target customers who are nearby at a specific point in time.
We have a lot of clients who are leveraging this at events, all of this inventory through mobile apps, and someone would need to be on their phone and on an app in order to be served an ad.
SEARCH ENGINE MARKETING/PPC
IP & COOKIE-BASED TARGETING
We deliver a very unique Local SEO product by implementing strategies throughout the year that focuses on all ranking factors within the Local SEO algorithm.
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