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Full Service Digital Marketing Agency

Programmatic advertising is the automated bidding and inventory
matching process of serving ads to targeted audiences. We select
audiences using our licensed people data, and we “build” custom
audiences by layering behaviors, interests, past purchase history,
among 10,000+ other available attributes.

Let's Strategize

DIGITAL MARKETING

PROGRAMMATIC DISPLAY

All our programmatic campaigns are served cross-device. Our priority is making sure your ads are seen, so we run a test on campaigns prior to scaling them to ensure that the content and context in which your ads are served ensure brand safety, which is very important to FrescoData.

PROGRAMMATIC TV

In the next 2 years, Connected TV and OTT will be an increasingly more effective channel because 82% of households will cut off their cable and satellite, and only watch TV and video over the internet. This is already a critical tactic for audiences who aren’t responsive through email or display.

PROGRAMMATIC STREAMING RADIO

We offer audio targeting to deliver non-skippable, brand-safe audio advertising. Some of the platforms we can distribute to include Spotify and Pandora.

PROGRAMMATIC NATIVE

We can also deliver programmatic native ads to the same audience selected for the rest of your campaign (email/direct/programmatic display). These ads are automatically distributed to your target audiences when they visit any of the millions of premium publishers like ESPN, CNN, FOX, and retailer websites or apps.

PROGRAMMATIC SOCIAL MEDIA

With programmatic social, we can create a custom audience by selecting by household income, property values or other attributes that are not possible for targeting selection directly inside of Facebook or Instagram, and then push that segment into our clients’ social ad accounts. They just select the custom segment and they’re charged only when they deliver ads. Or, we can fully manage our clients’ campaigns directly within their social media accounts.

SEMANTIC AUDIENCES

Semantic Audiences is an intent-based segmentation technique that can ingest hundreds or thousands of “triggers” across any website. We start by selecting 5-7 most salient keywords relevant to our client in order to get a weighted keyword cloud.

The machine learning does all the work of pulling out the highest weighted keywords to find consistencies, and ultimately, a common persona which we consider a custom segment. We push this custom segment to our DSP so we can select them to receive our client’s ads.

Semantic Audiences is available in most international countries.

DEVICE ID TARGETING

DID has more granularity with reporting and additional audience insight reporting. We put a virtual polygon around specific locations or businesses, we can look back at all of the devices that were found there historically. So we can go back as recently as 5 days ago or as far back as 12 months ago.

MICROPROXIMITY

Microproximity takes the device ID and location based technology and puts it into real-time. It is real-time geofencing, latitude & longitude, to target customers who are nearby at a specific point in time.

We have a lot of clients who are leveraging this at events, all of this inventory through mobile apps, and someone would need to be on their phone and on an app in order to be served an ad.

SEARCH ENGINE MARKETING/PPC

Every client at our company is assigned a dedicated and experienced campaign management team who are all AdWords and Bing certified professionals to ensure ongoing optimization and goal achievement. Our PPC campaigns are powerful because they are able to track conversions and track ROI. We track all applicable conversions through a Universal Pixel.

IP & COOKIE-BASED TARGETING

We target a list of physical addresses that we would reverse engineer by appending into our DSP (demand side platform, where we manage automated ad bidding) in order to be able to serve ads to those people who are connected to that LAN (local area network).

LOCAL SEO

We deliver a very unique Local SEO product by implementing strategies throughout the year that focuses on all ranking factors within the Local SEO algorithm.

Ready to get Started?

Lets strategize your Programmatic Display Advertising and Marketing needs with us. Grow your business revenue with our complete marketing solutions.

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