Real Estate Email Marketing: Connecting Real Estate Agents To Sellers
REACH QUALIFIED HOME SELLERS ANYWHERE THEY BROWSE THROUGH EMAIL AND DIGITAL MARKETING
In order to sell your properties, laser-targeted ads need to appear where your homebuyers are active and engaged. Our real estate digital marketing experts use omnichannel marketing and programmatic display advertising to build and then constantly iterate your marketing campaigns to sell your properties faster and ensure they are cost-efficient.
Our programmatic display platform constantly measures results and improves your ad spend and optimizes when your listings are served. When we combine this innovative technology with FrescoData’s people data, your listing shows up across hundreds of device types and can reach millions of qualified buyers instantly.
- Content and context-focused
- Innovative ad creatives boost prospect engagement
- Continuously iterative process to lower CPC costs
Why FrescoData
FrescoData is a full-service data and marketing agency. We are a primary source of consumer and business data, identity data and analytics that real estate agencies and property owners leverage to build hyper-targeted data-driven marketing campaigns that sell properties at scale. We offer end-to-end custom data-driven marketing solutions as a white-glove service.
- Doubled Email Open Rate
- 10 Times Increase in Click Rate
- 99% Email Deliverability Rate
- Privacy Compliant: GDPR, CCPA, CASL
Ready to get started with your outbound email
strategy?
Our Real Estate Email Marketing Strategy
Identify Target Audience
Our solution experts work with you to identify the exact audience you are looking to reach. We combine our expert understanding of digital marketing with your thorough understanding of your target audience. We use demographics, interests, geolocation, and your target audiences’ buying behaviors to develop an avatar that will keep your marketing campaigns hyper-focused and deliver above-industry average ROI.
- Market Directly To Your Homebuyers
- Use Your Own Data to Identify Buyer Personas
- Use Geolocation To Target Local Homebuyers
Plan Email Drip Campaigns
Email continues to rule ROI in the digital marketing landscape. Your campaign will begin with a series of outbound emails to the custom list we built. Our team will consult with you on the type of content, CTA’s and landing pages for each email to ensure a successful campaign.
- Engage Directly With Qualified Homebuyers
- Educate & Build Real Estate Brand Awareness
- Targeted and Personalized Approach to Create Connections
Digital Marketing
Digital marketing allows real estate agencies to reach audiences in ways that are both cost-effective and measurable. Omnichannel and programmatic display advertising are part of our powerful digital marketing strategy. These data-driven strategies allow advertisers to target specific users in specific contexts. The ability to target consumers in these hyper-targeted contexts results in highly effective advertising.
- Engage With High Intent Audiences
- Build & Deploy Powerful Digital Marketing Campaigns
- Expand On Traditional Channels Using Omnichannel Marketing
Marketing Automation
Many agencies are operating in digital silos with departments running different campaigns with different agencies. Managing inhouse data in disconnected system can complicate outreach efforts. FrescoData will set up and manage your marketing automation so all your efforts are tracked in a single location and reporting on ROI is seamless and simple. We will automate repetitive tasks, systematize lead nurturing and track conversions so your prospective homebuyer leads never slip through the cracks.
- Truly Identify the Marketing Channels with Best ROI
- Refine Your Marketing Processes
- Provide Powerful CRM to Your Sales Teams
Tracking & Transparent ROI
FrescoData provides full and complete reporting on all digital marketing activities that we manage for you. Every client is unique and we custom-build strategies and solutions that meet their exact requirements. Once a campaign is deployed, we are continuously monitoring the performance of every component to ensure we are achieving the required results. Our clients have full access to tracking and reporting features within the automation platform for full transparency.
- Full and Complete Reporting on all Marketing Activities
- Custom Strategies and Solutions that Meet Your Exact Requirements
- Continuous Monitoring of Every Component’s Performance
- Full Access to Tracking and Reporting Features Within the Automation Platform
Creating a Real Estate Drip Campaign That Gets Results
Drip campaigns are a form of email marketing that is designed to encourage a customer to take the desired action, such as making a purchase. They can be used for any business, but they work especially well in the real estate industry.
Drip campaigns are made up of multiple emails sent out over time in order to keep the customer engaged and maintain their interest.
The first thing you need to do is determine what your goals are for the campaign. Are you looking for more leads? More sales? Then you should have those goals in mind when deciding what content you want to include in your drip campaign, and when you want them sent out.
Ready to speak with one of our Real Estate Marketing Experts and begin strategizing?
Why Email Marketing is Still Relevant For Real Estate Business
Email Marketing is still relevant for real estate businesses because it’s the most affordable way to reach your customers. It’s also very cost-effective because you can create your email campaign in minutes and start seeing results right away.
An email marketing campaign is an automated system that distributes email messages to a list of subscribers or customers, or your target audience from a list that you can get from Frescodata. These campaigns are designed to bring customers back into the business by nurturing them with great content. Email marketing campaigns are about providing useful information that will help your customer reach their goals.
It’s also about engaging with them on a personal level by sending them offers that are relevant to their needs or interests, sending reminders of services they may have missed, or providing tips and resources for successful real estate transactions.
Tips on How to Maximize Your Email Campaigns and Get the Real Estate Leads You've Been Dreaming
Marketing your real estate business is about telling the right story for your customers. The story needs to be interesting, relevant, and personalized. And this is where email marketing can help you get that edge.
Email marketing is growing in popularity because it’s easy to use, quick to set up, and has high rates of engagement. To make an effective email campaign, you need to know what tools are available and how they can help you get the leads you’ve been dreaming about.
The list below contains some of the best ways to use email marketing for your business:
- Send out periodic newsletters with new deals or recent developments
- Update subscribers on new promotions or deals every other week
- Include interactive content like videos in each newsletter
- Offer a limited time only deal every month
How to Create A Strong Brand Presence with Your Real Estate Emails
When it comes to marketing, the first step is creating a strong brand presence. This can be done by including your brand’s signature in every email you send out.
Start with creating an email signature that includes your name, company name, logo, phone number, and website URL. Then include it at the bottom of all your emails so that people know who they are getting their information from. This will help you stand out from other brands whose emails are more generic.
Use these 5 tips to create effective subject lines for your real estate emails:
- Be concise
- Keep them clean
- Use calling action words like “act now” and “grab our offer”
- Be specific about what you’re offering and why they should care
- Make sure they make sense
Built on Trust
FrescoData takes data privacy and compliance very seriously. We confirm that all marketing contacts sold or rented to our clients are opt-in. For sensitive official government data, we ensure our clients are utilizing the data in a way that is compliant with local, national and global laws. With our fingers on the pulse of data privacy globally, our clients do not need to worry about violating privacy laws when utilizing our data.
How to grow your real estate business with email marketing campaigns
Email marketing is a popular way to communicate with customers. It is a cost-effective way to grow your business and establish yourself as an authority in your industry.
You can use email marketing campaigns to build customer loyalty, increase sales, generate leads, and even improve customer service.
There are many benefits of using email marketing but it can also be difficult to figure out how to get started.
Here are some tips on how you can grow your real estate business with email marketing campaigns:
- Have an email strategy that includes goals and objectives for the campaign
- Personalize your emails with content relevant to the recipient
- Implement an effective subject line that will grab attention
- Send emails at optimal times of day
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