Connecting Real Estate Agents To Sellers Using Intelligent Omnichannel Marketing
REACH QUALIFIED HOME SELLERS ANYWHERE THEY BROWSE THROUGH EMAIL AND DIGITAL MARKETING
In order to sell your properties, laser-targeted ads need to appear where your homebuyers are active and engaged. Our real estate digital marketing experts use omnichannel marketing and programmatic display advertising to build and then constantly iterate your marketing campaigns to sell your properties faster and ensure they are cost-efficient.
Our programmatic display platform constantly measures results and improves your ad spend and optimizes when your listings are served. When we combine this innovative technology with FrescoData’s people data, your listing shows up across hundreds of device types and can reach millions of qualified buyers instantly.
- Content and context-focused
- Innovative ad creatives boost prospect engagement
- Continuously iterative process to lower CPC costs
Why FrescoData
FrescoData is a full-service data and marketing agency. We are a primary source of consumer and business data, identity data and analytics that real estate agencies and property owners leverage to build hyper-targeted data-driven marketing campaigns that sell properties at scale. We offer end-to-end custom data-driven marketing solutions as a white-glove service.
- Doubled Email Open Rate
- 10 Times Increase in Click Rate
- 99% Email Deliverability Rate
- Privacy Compliant: GDPR, CCPA, CASL
Ready to get started with your outbound email
strategy?
Our Real Estate Marketing Strategy
Identify Target Audience
Our solution experts work with you to identify the exact audience you are looking to reach. We combine our expert understanding of digital marketing with your thorough understanding of your target audience. We use demographics, interests, geolocation, and your target audiences’ buying behaviors to develop an avatar that will keep your marketing campaigns hyper-focused and deliver above-industry average ROI.
- Market Directly To Your Homebuyers
- Use Your Own Data to Identify Buyer Personas
- Use Geolocation To Target Local Homebuyers
Plan Email Drip Campaigns
Email continues to rule ROI in the digital marketing landscape. Your campaign will begin with a series of outbound emails to the custom list we built. Our team will consult with you on the type of content, CTA’s and landing pages for each email to ensure a successful campaign.
- Engage Directly With Qualified Homebuyers
- Educate & Build Real Estate Brand Awareness
- Targeted and Personalized Approach to Create Connections
Digital Marketing
Digital marketing allows real estate agencies to reach audiences in ways that are both cost-effective and measurable. Omnichannel and programmatic display advertising are part of our powerful digital marketing strategy. These data-driven strategies allow advertisers to target specific users in specific contexts. The ability to target consumers in these hyper-targeted contexts results in highly effective advertising.
- Engage With High Intent Audiences
- Build & Deploy Powerful Digital Marketing Campaigns
- Expand On Traditional Channels Using Omnichannel Marketing
Marketing Automation
Many agencies are operating in digital silos with departments running different campaigns with different agencies. Managing inhouse data in disconnected system can complicate outreach efforts. FrescoData will set up and manage your marketing automation so all your efforts are tracked in a single location and reporting on ROI is seamless and simple. We will automate repetitive tasks, systematize lead nurturing and track conversions so your prospective homebuyer leads never slip through the cracks.
- Truly Identify the Marketing Channels with Best ROI
- Refine Your Marketing Processes
- Provide Powerful CRM to Your Sales Teams
Tracking & Transparent ROI
FrescoData provides full and complete reporting on all digital marketing activities that we manage for you. Every client is unique and we custom-build strategies and solutions that meet their exact requirements. Once a campaign is deployed, we are continuously monitoring the performance of every component to ensure we are achieving the required results. Our clients have full access to tracking and reporting features within the automation platform for full transparency.
- Full and Complete Reporting on all Marketing Activities
- Custom Strategies and Solutions that Meet Your Exact Requirements
- Continuous Monitoring of Every Component’s Performance
- Full Access to Tracking and Reporting Features Within the Automation Platform
Ready to speak with one of our Real Estate Marketing Experts and begin strategizing?
Built on Trust
FrescoData takes data privacy and compliance very seriously. We confirm that all marketing contacts sold or rented to our clients are opt-in. For sensitive official government data, we ensure our clients are utilizing the data in a way that is compliant with local, national and global laws. With our fingers on the pulse of data privacy globally, our clients do not need to worry about violating privacy laws when utilizing our data.
