Spam Compliance

Spam Compliance | CAN-SPAM Policy Compliant

FrescoData adheres fully to spam compliance in its quest to serve and protect the interests of its customers. We are fully committed to serving our customers transparently and honestly. All our email marketing services fully comply with the CAN-SPAM Act, which prohibits using misleading or deceptive email headers and subject lines in all our email marketing campaigns. We adhere to spam compliance policy and require all our customers to comply fully with the CAN-SPAM Act’s provisions.

We are CAN-SPAM policy-compliant

FrescoData is fully committed to delivering high-quality and CAN-SPAM-compliant email marketing services as a market leader in the email marketing industry. FrescoData complies with the Spam laws in the following ways.

• False or deceptive headers – FrescoData does not allow the manipulation of email headers nor uses relays to execute email campaigns. Any recipient who reads our clients’ emails will see that the email was deployed from our servers. Additionally, we use approved and ethical channels to ensure emails are sent and received successfully.
• Use of Misleading Subject Lines- We require that all subject lines attached to outgoing email marketing campaigns should relate to the email content. We prohibit the use of deceptive subject lines.
• Unsubscribe mechanism in each email- FrescoData inserts unsubscribe options at the bottom of every email sent from our servers to facilitate opt-in email marketing. We provide a clear and functional unsubscribe option in every email campaign.
• Valid Postal Address– FrescoData provides email senders with email fields to append their physical postal addresses so that they can be displayed along with the content of the message. The physical address at the bottom of the client’s email is subject to change if the senders’ details change.

As much as we want to fast-track the marketing process, we at FrescoData adhere fully to federal law regulating SPAM. FrescoData monitors all outbound email marketing lists and campaigns to comply with the CAN-SPAM Act and the company’s Anti-Spam policy.

How FrescoData enforces compliance on a global level

You’ve done your research and walked on proverbial eggshells to ensure your message gets to the right person’s inbox, but sometimes that’s not even enough. No two countries are alike, and regions worldwide are taking extra steps in many directions to protect their residents from the ever-increasing SPAM flood. It is excellent when referring to actual SPAM; however, where does that leave the vast array of legitimate marketers? A wide range of genuine offerings are being trashed or blocked because of laws varying by country.

Some countries have enacted software to block messages with specific SPAM–like characteristics, and some are willing to let the messages come through just to take it to prosecution. Doing your due diligence will help you avoid the dreaded junk-mail folder, getting slapped with fines, and even ruining your company’s reputation. With policies being consistently implemented and updated, it is essential to know your target country’s laws and do your best to follow them when sending any type of marketing communication.

Below are some policy highlights from various countries just to give an idea of the different quirks to look out for. Before marketing to any country, however, it is highly recommended that you thoroughly learn their policies to avoid the pitfalls of being marked as a spammer.

Singapore:

• The SPAM label given isn’t limited only to email communications. Text and other electronic communications can be labelled SPAM as well.
• You are still held accountable for compliance if an email is sent on your behalf.
• Harbors laws against specific methods of email address “harvesting.”
• Requires the letters with a space before the subject

Canada:

• Canada’s policy on SPAM is tightening up starting this year, and it will be one of the strictest systems in the world.
• The new law should not negatively affect legitimate email marketers.
• A fine for non-compliance can add up to $1 million per day.
• Express consent will be needed in most cases

Germany:

• Opt-in contacts must do so in a separate agreement. Consent must not be bundled with other communications, such as terms & conditions.
• Failing to Unsubscribe is not considered opting-in
• The identity of the sender must be made clear to the recipient.
• Germany applies some of the harshest consequences for non-compliance – including imprisonment.

Peru:

• The word ADVERTISEMENT must be included in the subject line.
• The communication must not contain any misleading information.
• An option to unsubscribe is mandatory.
• Non-compliance can lead to fines.

FrescoData has a proven track record of offering an opt-in database of fresh, highly responsive contacts in various countries worldwide. Our lists comply with their corresponding country’s policies, and we offer an accuracy guarantee.