Email Deliverability: A Tool for the Best Email Marketing
It can be really frustrating to send out a well-crafted and thought out email campaign where only 50% of your recipients receive it. In order to perform the best e...
The KonMari Method for Your Emails
Today minimalism has become trendy. Tidying though has just become even trendier. With Marie Kondo’s book The Life Changing Magic of Tidying Up and now her hit T...
Create a More Efficient Business with Better Data
Data hygiene is an important part of the data enrichment services for your business. In this blog post, we will outline ways to make your internal data hygiene pro...
Using Valid Email Lists for Better Higher Ed Enrollment Marketing
When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply ba...
Email Marketing Best Practices for Design in 2019
This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plu...
Cold Email Campaigns vs Email Marketing Campaigns
Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails ...
Data Enhancement Services for Higher Ed Enrollment Marketers
Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up...
Tips for Successful Drip Email Campaigns
If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities ...
Using an Email Address List for Better Higher Ed Marketing to Gen Z
Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have a...