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Author: Alex McGinness

Author: Alex McGinness

The KonMari Method For Your Emails

Email Deliverability: A Tool for the Best Email Marketing


It can be really frustrating to send out a well-crafted and thought out email campaign where only 50% of your recipients receive it. In order to perform the best email ma...
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The KonMari Method For Your Emails

The KonMari Method for Your Emails


Today minimalism has become trendy. Tidying though has just become even trendier. With Marie Kondo’s book The Life Changing Magic of Tidying Up and now her hit TV show ...
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The KonMari Method For Your Emails

Create a More Efficient Business with Better Data


Data hygiene is an important part of the data enrichment services for your business. In this blog post, we will outline ways to make your internal data hygiene process mo...
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The KonMari Method For Your Emails

Using Valid Email Lists for Better Higher Ed Enrollment Marketing


When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on ...
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The KonMari Method For Your Emails

Email Marketing Best Practices for Design in 2019


This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plu...
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The KonMari Method For Your Emails

Cold Email Campaigns vs Email Marketing Campaigns


Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails ...
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The KonMari Method For Your Emails

Data Enhancement Services for Higher Ed Enrollment Marketers


Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up...
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The KonMari Method For Your Emails

Tips for Successful Drip Email Campaigns


If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities ...
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The KonMari Method For Your Emails

Using an Email Address List for Better Higher Ed Marketing to Gen Z


Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have a...
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