5 Major Email Marketing Mistakes to Avoid in 2019
Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing ...
Cliff Notes are Useful, so are Targeted Email Address Lists
December is crunch time for new student enrollment season. Students are submitting their final applications and working to meet enrollment deadlines. Because of this, it ...
Holiday Email Marketing Examples, Tips and Tricks
The holiday season is an exciting, and stressful, time for marketers. It is one of the busiest times of the year when most sales occur for eCommerce businesses. Spending ...
Interactive Email Content for Effective Email Marketing
Interactive content is on the rise. The numbers support this: there is a 73% click-to-open-rate increase in interactive email content versus static email content. Every e...
Big Data Analytics Drives Global Economies
There is an enormous amount of big data in the world. Because of this, we live in a data-driven world. This data impacts business decisions. Data impacts what messages re...
Email Bounces: Hard vs Soft Bounces
We have recently been covering different ways to maintain good email deliverability rates, from maintaining a positive email reputation to data enhancing your email lists...
Why is Data Enhancement Important?
Why is Data Enhancement Important? Does your email list have the right data in the right fields? If not, we need to talk about data enhancement. Data enhancement can h...
What Does Great Email Marketing Data Consists Of
Different types of email marketing data need to be collected, tracked and analyzed by your team for successful email campaigns. This data will help you optimize your emai...
5 Email Ideas for Every Email Marketing Campaign
Studies show that 2.5 billion people in the world have email and that it has the highest return on investment (ROI) for email marketers. With its wide reach and large con...