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Category: Digital Marketing

Email Marketing Best Practices for Design in 2019

This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on
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5 Major Email Marketing Mistakes to Avoid in 2019

Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing platforms such
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Holiday Email Marketing Examples, Tips and Tricks

The holiday season is an exciting, and stressful, time for marketers. It is one of the busiest times of the year when most sales occur for eCommerce businesses. Spending increases
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Why is Data Enhancement Important?

Why is Data Enhancement Important? Does your email list have the right data in the right fields? If not, we need to talk about data enhancement. Data enhancement can help
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What Does Great Email Marketing Data Consists Of

Different types of email marketing data need to be collected, tracked and analyzed by your team for successful email campaigns. This data will help you optimize your email campaigns to
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5 Email Ideas for Every Email Marketing Campaign

Studies show that 2.5 billion people in the world have email and that it has the highest return on investment (ROI) for email marketers. With its wide reach and large
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How to Maintain a Positive Email Reputation

Last week we talked about how you can effectively blacklist yourself on email servers. Blacklisting is when emails are blocked from sending out campaigns because they have been identified as
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How to Prevent Getting Blacklisted on a Cold Email Campaign

Blacklisting is a term that applies to the practice of identifying email spammers. Spammers are identified based on the IPs and domains they send emails from. This information is compiled
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Ouch! Email Marketing Pain Points

Creating email marketing campaigns can be a cumbersome experience. It can get tedious to constantly be developing email campaign after email campaign. Following email marketing, best practices can be tiresome
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To Opt-In or to Opt-Out?

Opt-in and opt-out forms determine how your audience consents to receive your email campaigns. It is critical to understand how this process happens. In this day and age, you can
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How to Organize your Content Calendar

The fourth of July was last week. Did your company run a successful holiday campaign? Or were you scrambling to get something together for the major holiday? If you were
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Neuromarketing: The Hack You Always Wanted

Marketing has evolved significantly over time. In the past, your boss may have increased your budget so you could buy more ads or splurge on putting your logo on a
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5 Tips for Marketing in Japan

FrescoData is a company with a global mindset. This is because our data comes from a variety of different sources around the world. For us, we are not just trying
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Want Your Emails to Stand Out? Here Are 3 Eye-Catching Design Ideas

When it comes to email design, the way they are laid out is extremely important. It affects how users will look at your emails and this affects how they will
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Tips for Better Mobile Email Optimization

In 2018 47% of all emails will be opened on mobile devices. This is a huge percentage, and it means that if you’re not already formatting your emails for mobile,
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