To Opt-In or to Opt-Out?
Opt-in and opt-out forms determine how your audience consents to receive your email campaigns. It is critical to understand how this process happens. In this day and age,...
Create Content for Each Stage of Your Sales Funnel
Developing content for your audience goes far beyond inserting relevant keywords into your website pages. You must understand your audience, and the stages they go throug...
How Your List Segments Can Affect Your Email Campaign Template
Let’s say you work for a company that makes headphones. Your company is about to release its newest product, a $150 set of headphones that will have your customers thin...
How to Organize your Content Calendar
The fourth of July was last week. Did your company run a successful holiday campaign? Or were you scrambling to get something together for the major holiday? If you were ...
5 Tips for Marketing in Japan
FrescoData is a company with a global mindset. This is because our data comes from a variety of different sources around the world. For us, we are not just trying to impa...
Have You Ever Thought About Right to Left Email Design?
In our last blog post, we discussed ways to make your email designs stand out with your audience. While these points are still valid and true, they were not complete. We ...
Top 5 email metrics every email marketer should look at
Analytics are important metrics to determine the success of your marketing campaigns. With email, there are loads of metrics to look at. Which are most important though? ...
Email Creative: why looks matter
They say that do not judge a book by its cover, however, when it comes to Digital marketing, this rule does apply. First impressions certainly matter when it comes to onl...
Email campaign failed? here are some possible reasons
Millions upon millions use their emails on a daily basis. The number of individuals that have access to an email account is more than 4.3 billion and is rising. With most...