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Category: Email Campaigns

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How to Repair a Bad Email Sender Reputation

In email marketing, delivering an email and getting strong email ROI is not as simple as it seems. It takes a lot more than just pressing send on your email
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Using Valid Email Lists for Better Higher Ed Enrollment Marketing

When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on academic
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Email Marketing Best Practices for Design in 2019

This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on
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Cold Email Campaigns vs Email Marketing Campaigns

Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails differ a lot. Ensure
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Data Enhancement Services for Higher Ed Enrollment Marketers

Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up-to-date data. Outdated databases can
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Tips for Successful Drip Email Campaigns

If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities than other types of
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Using an Email Address List for Better Higher Ed Marketing to Gen Z

Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have an email address list for
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5 Major Email Marketing Mistakes to Avoid in 2019

Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing platforms such
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Holiday Email Marketing Examples, Tips and Tricks

The holiday season is an exciting, and stressful, time for marketers. It is one of the busiest times of the year when most sales occur for eCommerce businesses. Spending increases
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Interactive Email Content for Effective Email Marketing

Interactive content is on the rise. The numbers support this: there is a 73% click-to-open-rate increase in interactive email content versus static email content. Every email marketer needs to consider
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Big Data Analytics Drives Global Economies

There is an enormous amount of big data in the world. Because of this, we live in a data-driven world. This data impacts business decisions. Data impacts what messages reach
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Email Bounces: Hard vs Soft Bounces

We have recently been covering different ways to maintain good email deliverability rates, from maintaining a positive email reputation to data enhancing your email lists. Today we continue with this
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Why is Data Enhancement Important?

Why is Data Enhancement Important? Does your email list have the right data in the right fields? If not, we need to talk about data enhancement. Data enhancement can help
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What Does Great Email Marketing Data Consists Of

Different types of email marketing data need to be collected, tracked and analyzed by your team for successful email campaigns. This data will help you optimize your email campaigns to
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5 Email Ideas for Every Email Marketing Campaign

Studies show that 2.5 billion people in the world have email and that it has the highest return on investment (ROI) for email marketers. With its wide reach and large
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