Hotel Email Marketing Made Simple: 7 Emails You Must Send Your Guests
Filling your hotel to capacity despite the COVID pandemic has hotel marketing managers gritting their teeth. Reaching your guests and providing useful, interesting email ...
How to Repair a Bad Email Sender Reputation
In email marketing, delivering an email and getting strong email ROI is not as simple as it seems. It takes a lot more than just pressing send on your email campaign. Suc...
Using Valid Email Lists for Better Higher Ed Enrollment Marketing
When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply ba...
Email Marketing Best Practices for Design in 2019
This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plu...
Cold Email Campaigns vs Email Marketing Campaigns
Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails ...
Data Enhancement Services for Higher Ed Enrollment Marketers
Higher education email marketing can be quite difficult, particularly enrollment marketing and alumni marketing. The key for marketers in these fields is to use fresh, up...
Tips for Successful Drip Email Campaigns
If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities ...
Using an Email Address List for Better Higher Ed Marketing to Gen Z
Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have a...
5 Major Email Marketing Mistakes to Avoid in 2019
Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing ...