Sales and modern B2B marketing groups rely on various methods to maintain client interest throughout the process of buying. Instead of the classic funnel of sales, the jo...
Over the time, marketers have witnessed a number of channels utilized to access clients, for instance, CRM, mobile, email, and social media grow. These channels are known...
From social media to email marketing, big data has become the new key to marketing success. This narrative holds true even for political email marketing. President Obama ...
The traditional way of marketing emphasizes on tracking customers’ behavior. Additionally, it also tracks the returns gained in direct mail campaigns, digital clicking-...
Big Data governance plays a vital role in firms for gaining success. Big Data technology is gradually growing day-by-day with ever challenging trends and technologies. Th...
Traditionally, the healthcare industry has clearly trailed behind other industries when it comes to big data; however, the scenario is changing on an optimistic note. Whi...
With more than thirty billion pins on the system, it is no surprise that Pinterest proves to be the most powerful big data team on the internet. Even though they h...
The only way a marketer can succeed is by getting to know more about their customers. To gather the necessary information, marketers make use of several different mediums...
Many businesses have a wrong interpretation of big data. The data and information being collected from connected devices hold a lot of potential. Keeping this in mind, te...