Email marketers all have the same goal. They are all trying to land in customer inboxes. This can be a tricky task though. Although email is one of the most established m...
When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on ...
It can be really frustrating to send out a well-crafted and thought out email campaign where only 50% of your recipients receive it. In order to perform the best e...
Videos are extremely popular in 2019. It is the fastest growing form of content on the Internet. This phenomenon has many marketers wondering how to incorporate it into t...
Does email marketing still work? You’re asking the wrong question. On an average people sent 250 billion emails per day. The right question to ask is – what is the be...
There’s an important difference between strategy and good practice when it comes to emails. If you’ve already read our Email Marketing Best Practices guide for 2018, ...
How do you – Get your email delivered? Get your email opened? Get your email read? Get your audience to act? The answer is email newsletter design. An email newslet...
In 2018, email marketing is as commonplace as direct mailing used to be 20 years ago. People are inundated by email on a daily basis. This means that in order for your em...
What will email marketing look like in five years’ time? Will it be unchanged, broadly the same, significantly changed but still fundamentally email, completely transfo...