Email Subdomains 101 – Using a Brand Subdomain for Email Marketing
Email marketers all have the same goal. They are all trying to land in customer inboxes. This can be a tricky task though. Although email is one of the most established m...
Personalized Email Marketing for Higher Ed
When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on ...
Email Deliverability: A Tool for the Best Email Marketing
It can be really frustrating to send out a well-crafted and thought out email campaign where only 50% of your recipients receive it. In order to perform the best e...
The Best Email Marketing with Video Content
Videos are extremely popular in 2019. It is the fastest growing form of content on the Internet. This phenomenon has many marketers wondering how to incorporate it into t...
Email Marketing Stats for 2018
Does email marketing still work? You’re asking the wrong question. On an average people sent 250 billion emails per day. The right question to ask is – what is the be...
Email Marketing Strategy Guide 2018
There’s an important difference between strategy and good practice when it comes to emails. If you’ve already read our Email Marketing Best Practices guide for 2018, ...
Email Design Tips for Successful Email Marketing in 2018
How do you – Get your email delivered? Get your email opened? Get your email read? Get your audience to act? The answer is email newsletter design. An email newslet...
Email Marketing Best Practices 2018
In 2018, email marketing is as commonplace as direct mailing used to be 20 years ago. People are inundated by email on a daily basis. This means that in order for your em...
What Do Marketers Think the Future of Email Marketing Looks Like? (Infographic)
What will email marketing look like in five years’ time? Will it be unchanged, broadly the same, significantly changed but still fundamentally email, completely transfo...