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Tag: Email Marketing

Email Marketing: What is Off-Email Multiplier?

In a business world fixated on increasing more customer intelligence, you would imagine that email marketing would get more respect. However, if you look at the media spending, businesses are
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Spam Laws & Its Effectiveness

There’s a piece of legislation in the United States – known as ‘CAN-SPAM’ (Controlling the Assault of Non-Solicited Pornography And Marketing) – that was passed in 2003, and has marketers distressed.
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Five Brilliant Ways Email Marketing Can Help Small Businesses

When it comes to email marketing, there is plenty to cover in terms of both – its benefits and mind-blowing statistics. Now, we’ve come across plenty of small business owners
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How To Use Social Media To Grow Email Marketing

In 2015, we saw email marketers and social media marketers, blending together to create world-class marketing campaigns. A lot of social media pros have been listed out around email marketing
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5 Magnificent Ways Use Email Marketing to Increase ROI

When it comes to email marketing, there are a lot of Do’s and DON’Ts for one to follow. But the one thing a majority of these tips miss is ‘HOW’.
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Buying Email Lists to Increase Subscribers

Contrary to popular belief and the negative stereotypes attached to email marketing, purchasing email lists is one of the best ways to promote a business. While most business owners spend
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4 Best Practices for Email Marketing Subject Line

Even if your email contains the entire script of Star Wars: The Force Awakens, nobody is going to read it if your subject line is crappy. You can do some
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How to Create Engaging Email Content

Email marketing certainly isn’t the best inbound strategy in the world of marketing. However, when integrated with engaging content, it can prove to be the best inbound channel for internet
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Using Segmentation in Email Marketing for Pinpoint Targeting

We’ve talked before about the importance of segmentation in email marketing. In order to truly amplify the effectiveness of your email marketing for pinpoint targeting, you need to segment your
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Here’s what CEOs want from Email Marketing Companies

A recent Harvard Business Review study noted that the C-Suite Decision Makers spend less than 2 percent of their time with vendors. Moreover, engaging with them is difficult, expensive, and
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What You Need To Know About Email Marketing in Canada

For businesses, email marketing is the most effective way to increase sales and revenue. Email campaigns help leads convert into loyal customers. Over the years, countries around the world have
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List Marketing in the US: Myths and Facts

In the ever-changing email marketing landscape, there are serious legal, practical, and ethical issues that need to be addressed. When you don’t take proper measures to address these issues, you
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The Importance of Efficient Marketing Strategies – Starting with a Consolidated Mailing List

In the business world, quality always has a greater effect than quantity. But what if you could merge the two at the click of a button? What if you were
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The Role of Consistency in Email Marketing

Your product or service is great. You’re geared to make a splash in the market. All is in readiness… but now you need new orders, this means new customers! This
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