Personalized Email Marketing for Higher Ed

When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on academic prestige. Instead, they will be more interested in learning about the full experience your university offers, from academics to extracurricular activities. Your university can market to junior and senior high school students more effectively by creating personalized email marketing strategies that focus on their main areas of interest thus, creating a more holistic marketing campaign that meets each segment’s needs.

Personalized Email Marketing

Types of Segmentation for Personalized Email Marketing

Students are not the same. They have very different goals and aspirations from the college experience. It is important to understand this and use it to your advantage in your personalized email marketing strategies. With a high-quality email mailing list, you can easily segment your junior and senior high school student emails into segmented lists focused on specific interests. Some ways to segment student interests include:

  • Academics
  • Artistic inclinations
  • Student organizations
  • Honors society and awards
  • Study abroad initiatives
  • Demographics
  • Gender
  • Athletic programs
  • College life
  • Internship opportunities
  • Job placement programs

All students are different and their choice to enroll will be as well. Therefore, segmenting your mailing list into groups is important. Segmented email lists allow you to focus your marketing efforts on one main student interest. This creates more personalized email marketing. On average, personalized email campaigns perform better than non-personalized ones. For example, segmented emails see 95% higher click-through rates than non-segmented emails. This strategy will ultimately lead to more university brand awareness and higher enrollment rates.

Focus on the Whole Experience

When creating segmented email marketing campaigns for potential students, focus on the whole college experience. High school students, regardless of what their interests are, will be curious to see what it will be like to attend your university. Sure, a student’s main interest may be in sports programs. That does not mean they should not receive information about academic opportunities and college life experiences as well.

You must paint a picture in students minds. If they have a full understanding of the opportunities available to them at your college, they will be more likely to entertain enrollment. Tailor your experience campaigns to your email list segments. High school athletes and one that express interest in sport scholarships should be target will as much information about sports programs as they can get. Tailor your email content and outreach with updates on your teams, various training programs offered, and perhaps schedules for upcoming tryouts. Tell the sports inclined students about how university will drive their success. Point out the academic’s programs related to sports like sports medicine, physical therapy etc., that will entice them to reach out for more information. The idea is to engage potential students so much with your personalized email campaigns that they will fear missing out if they do not attend your university.

Using Data to Create Segmented Email Lists

You may find that you do not have enough information available on your own to adequately create the valid email list segments. This is where FrescoData comes in. For high school students, FrescoData can provide list rentals that include high school student’s academic and artistic interests, athletic involvement and interests, student organizations, honor societies and awards, ethnicities, gender, GPA/SAT/ACT scores, demographics, geographic information and more. We will then help you take this information, segment it in the most effective way possible, and send out highly targeted emails to valid email address that will boost your marketing metrics and return on investment (ROI). Ultimately, this information will help your university secure more student enrollments.

Effective Email Marketing and How to optimize for Higher Performance

Email marketing is a popular tactic for marketers to connect with their audience. It is probably one of the most cost-effective marketing channels. It can help companies grow their email list and customer base. But, it can also be a spammy practice if not done right.

There are many things that contribute to higher performance in email campaigns, which include:

  1. Strategic positioning of the content or offer,
  2. Content that is relevant to the target segment,
  3. Branding of the email (visuals),
  4. Personalization of the content (based on recipient behaviour), and
  5. Personal contact information (name).

5 Ways that University Email Marketing Works to Drive Significant Growth

University’s email marketing has been proven to be a powerful channel for generating growth.

There are many ways to use email marketing in order to drive growth for the university, college, or K-12 school. The following are the 5 most effective ways that university email campaigns can work in order to drive significant growth.

  1. Allow universities to personalize content for each student
  2. Boost awareness and increase engagement with the university
  3. Generate revenue by selling products and services
  4. Engage students with student discounts and offers
  5. Create a digital transformation in higher education

Impact of a Successful Email Marketing Strategy

When people think of email marketing, they often think of the most common form: newsletter style. A university email marketing strategy should be much more than that, though.

It is important to remember that universities are not just about taking in students and teaching them courses. They are also about teaching them how to succeed in life after they leave the university. This means that you need to be thinking about the future of your email campaigns when you are crafting your university email marketing strategy.

How to Create a Successful University Email Campaign

With the advent of technology, university email campaigns have become a lot more interactive and engaging. Gone are the days of plain text emails with a link to a web page. Today, universities are using marketing strategies to get their message across by combining multiple methods of marketing such as email marketing, social media marketing and video marketing.

If you are a university marketer, it is crucial to have a strategy for email marketing. This can increase the number of students applying to your university.

The best way to set up an email campaign is by collecting information about your target audience and what they want from your product. You should also find the right time of day for sending out these emails as well as the frequency of sending them.

There are many different email campaigns, but you can offer a lot of information about your school and what it could offer students. You can also have a “Quiz” that show how much prospective students know about your University and other colleges in the area.


University enrollment is difficult. Universities are competing with a fixed number of students, all aiming to convince them that their school offers them the best opportunity for higher education. Our university email marketing agency provides personalized email marketing campaigns to make your university’s messaging stand out from the crowd. If your school does not have enough information about its potential students to perform this task, FrescoData is ready and available to use its expertise in the data list industry to assist your university with this task.

Targeted and intelligent email campaigns should be focused on your potential students’ interest and aspirations, as well as presenting a holistic depiction of your school. The goal is to get students to think that the email they received is just for them and that your university is focused on their success and higher education goals.  This strategy will help you school achieve enrollment success.

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