Email marketing has been around for decades and is still a popular digital marketing tool. Even with the increased popularity of social media, it remains the best investment for your marketing dollars giving the highest return on investment (ROI) per dollar spent. Partnering with the right email marketing agency can revolutionize how you connect with customers, reduce marketing costs and build brand loyalists.
What is an Email Marketing Agency?
An email marketing agency is a business that specializes in sending emails to customers and prospects to promote your products and services. Email marketing agencies can help you with writing the content, designing the layout, and sending out messages in bulk. They can also provide opt-in email lists for your email marketing campaigns. Sometimes, an email marketing agency transforms into a digital marketing agency that includes email marketing services. Digital marketing agencies are usually set up by a group of professionals with extensive experience in digital marketing and online advertising. Their services include email marketing as well as social media management, SEO optimization, web design, and business development.
An expert email marketing agency can provide you with marketing automation, analytics, personalization, and segmentation. These features allow marketers and business owners to send targeted emails to their prospects and maximize conversions. With the addition of data verification and validation services, an email marketing agency can ensure your targeted email list reaches its intended audience.
What Are the Benefits of Hiring an Email Marketing Agency?
Email marketing is a powerful way to reach your target audience and build relationships with them. An email marketing agency can help you craft the perfect emails for your audience, and send them at the right time. The benefits of hiring an email marketing agency are:
- Access to a team of experts who know how to create compelling emails that resonate with your target audience while avoiding spam trigger words.
- Valuable data and industry insights about what works and what doesn’t.
- They can optimize email marketing campaigns in real-time and make sure they are reaching as many people as possible.
- Some can provide an opt-in B2B email list or any industry targeted email list which will be invaluable to marketers without a clear target audience.
- They can also provide customized email templates that are made to fit a company’s branding, colors, fonts, images, and tone.
As many email marketing agencies are digital marketing agencies, you can also incorporate a wide range of digital marketing services into your email marketing campaign. Email marketing agencies also ensure your emails are GDPR and CAN-Spam compliant. By keeping your emails spam-free with eye-catching design and pinpoint targeting, email marketing agencies can help you achieve a high ROI.
Why do Businesses Struggle With Their Email Marketing Strategy?
Email marketing is one of the most popular digital marketing channels. It has a large reach due to its wide demographic reach and high engagement rate. However, it can also be one of the most time-consuming channels to manage and maintain.
There are several challenges in email marketing that companies face on a day-to-day basis. The first challenge for many businesses is getting enough subscribers to their B2B email list. This can be done through different means such as incentivizing signups, running contests, and offering freebies for joining the email list. Another challenge is creating engaging content for your email marketing campaign with the right frequency and timing. There are also other challenges like ensuring deliverability, measuring the ROI of emails, etc.
A lot of these challenges stem from simple email marketing strategy errors:
- Using emails as a substitution for personal interaction makes emails more of a crutch than a ladder to sales growth.
- Sending bland formal emails with no context or CTA’s.
- Forgetting the marketing campaign goal behind the email.
- Focusing on quantity and not quality.
- Crafting a persuasive subject line.
- Improper use of marketing automation resulting in unsent or untimely emails.
- Overall inconsistent messaging and email marketing campaign goals.
There are many benefits to using an email marketing strategy in your business. Email marketing is one of the most effective and affordable ways to reach a large audience and for generating leads. It can also be a very affordable form of advertising that can be used for any budget.
Tools That Have Revolutionized Email Marketing
Email marketing is a powerful tool for businesses to use to reach their customers. However, some email marketing strategies can be expensive, time-consuming, and difficult to execute well. But there are tools available that can make any email marketing strategy more efficient and cost-effective for businesses.
Email Templates
Email templates may seem like such a simple thing, but their presence means that you don’t have to hire a graphic designer or copywriter or spend hours designing your templates. Email templates can be customized by your email marketing agency to match your brand colors, fonts, tone, and campaign goals. You can purchase templates online alone or as part of other email marketing services.
Marketing Automation
Marketing automation has redefined how everyone sends emails. Marketing automation allows you to send emails out on time, track how much engagement your email marketing campaign receives and respond accordingly. Emails can be customized to be sent out at a scheduled time or in response to certain triggers such as when someone clicks on an advertisement or completes an online form on the company’s website.
Analytics
Analytics help decides how you design your emails and structure your automated responses. Analytics is the reason behind your email marketing campaign goals and target audience. It decides the content and measures the impact of your email marketing strategy.
Email marketing has an impressive ROI, as it can generate up to $42 for every $1 spent. And these tools are how email marketing agencies can achieve your email marketing campaign goals. These tools save you time, money and improve how you connect with your target audience and measure campaign success.
7 Ways to Revolutionize Your Customer Connection (and Sales) With An Email Marketing Campaign
Email marketing is a communication method that allows companies to reach their customers via email. It is one of the most popular ways of communicating with customers and is used by many businesses because of its effectiveness and low cost. To achieve high returns on their email marketing campaigns, top email marketing agencies have found several ways to revolutionize the customer connection.
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Focus on Data Security
Along with taking the necessary regulatory steps to avoid ending up on a spam list, the data on your targeted email list must be protected. Top email marketing agencies spend as much time and effort on data security as they do crafting winning campaigns. Obedience to data privacy laws ensures that not only your customers’ rights are protected, but keeps you from being marked as spam.
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Make Emails Interactive
Sending emails with interactive content is a great way to increase your click-through rate (CTR) and engagement. By adding short videos, images, games, polls, and a call-to-action in the body of your email, you can increase your conversions. Interactive content allows you to personalize your emails which also improves open rates.
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Use AI to Drive Analytics and Engagement
Artificial intelligence (AI) is becoming an integral part of many businesses’ email marketing services. Analytics powered by artificial intelligence enables you to see what content is performing best and optimize your email marketing campaigns even further. Analytics assists in personalization and AI utilizes customer intent data to ensure customers’ needs are met. AI-powered email marketing software uses algorithms to determine the best time to send an email based on the recipient’s behavior.
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Mobile-Optimized Emails
88% of people check their emails on their smartphones, yet only 1 in 5 emails are optimized for mobile. Creating mobile-optimized emails seems to be a challenge for entrepreneurs who either attempt to optimize their site themselves or don’t hire the right email marketing agency. Mobile-optimized emails are the difference between 70% of your emails being read or discarded.
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Embrace Eye-Catching Design in Your B2B Newsletters
At 93%, email is the preferred method of communication for business-to-business (B2B) operations. What is shocking is how much they love pretty emails! Use the psychology of color, interactive content, personalization, and powerful fonts to hold your clients’ attention.
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Transactional Emails for E-Commerce Sales
If you own an Amazon account, you’ll know what transactional emails look like. For almost every email marketing campaign they send, Amazon embraces the power of marketing automation powered by your consumer data along with eye-catching design and interactive content to boost sales on every email. Going by Amazon’s net worth and your reaction to the emails, you can see the power of transactional emails at work for e-commerce.
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Hyper-Personalization
As one email marketing expert put it, “Personalize! Personalize! Personalize!” Using personalization in your emails can bring an 82% open rate, 75% higher CTR, and 58% better customer satisfaction. To create hyper-personalized emails, you need relevant, up-to-date consumer or business data and marketing automation.
When it comes to email marketing, there’s no such thing as a one-size-fits-all approach. Every business is unique, which means that top email marketing agencies understand their customers’ needs and deliver the type of marketing content that speaks directly to those needs. Using email marketing software to enable marketing automation, measure analytics, and create hyper-personalized content, they can set up your emails to send automatically, saving you time in the process.
How to Find the Perfect Email Marketing Agency?
Your email marketing agency should be able to provide you with the tools and training you need to get the most out of your email marketing campaign. Top email marketing companies will have a suite of services that can be tailored to suit your specific business needs, such as email marketing software that can provide data verification and validation, mobile-optimized emails, and customizable email templates. This way, you can get the most out of your email marketing campaign without needing to hire additional staff or spend hours researching different email marketing strategies and software.
Customers look for businesses that offer efficient email marketing services. They want to know that their emails are being read and that the company is taking action with the information they provide. They want assurance that the emails are giving their customers value and that the email marketing agency is using the most effective methods to connect with their customers and maximize returns.
The perfect email marketing agency will always:
- Seek the clients’ needs and listen to their target audience
- Study the data
- Use email marketing software effectively
- Respect the clients’ budget
- Maintain healthy open rates, CTR, and conversion rates
- Offer tips on email marketing strategy
- Optimize for mobile
- Validate email lists
- Know where to find a B2B email list of key decision-makers
- Can match content quality and creativity while maximizing reach
The size and number of staff do not decide the right fit when choosing the perfect email marketing agency. Results, industry expertise, and the ability to build trust and increase return business are how you recognize some of the green flags of top email marketing agencies. The ability to understand unvoiced marketing goals, and customer needs and provide email marketing software that fits your funnel or pipeline is how you recognize the perfect email marketing agency.
How FrescoData Revolutionizes Email Marketing Services with Data-Driven Marketing?
The world of email marketing has been revolutionized by the intervention of artificial intelligence that drives data, analytics, and marketing automation. FrescoData uses data-driven marketing services powered by artificial intelligence which results in higher engagement rates and reduces the amount of money you spend. Our data verification and validation services ensure a clean targeted email list and you can send more relevant emails to your customers.
As part of our email marketing services, we use AI-powered email marketing software which uses data and analytics to help you better understand the impact of your email marketing campaigns. With data-driven marketing at the core of our email marketing services, we can provide you with all the necessary tools to create, optimize, and measure the success of your email marketing campaigns. Use our data validation and verification services to create a targeted B2B email list for your industry that generates the highest response rates from key decision-makers.
FrescoData provides you with the flexibility to match the content quality and creativity of your email marketing campaigns while optimizing their reach to result in higher engagement rates. We provide email templates for email blasts, and mobile-optimized emails, and can create interactive content with eye-catching design. Contact us today and let’s strategize your next email marketing campaign.
