DMG Events ME discovered FrescoData online and initiated contact to see if FrescoData could help with their problem. They defined the scope of the campaign they wanted based on location, job title, and industry. They wanted to reach people in Hong Kong, China, Singapore, Indonesia, Malaysia, Thailand, Cambodia, Vietnam, Brunei, and the United Arab Emirates. They were looking for employees of 3, 4, and 5 star hotels with a wide range of over twenty job titles including, but not limited to: CEO, CFO, proprietor, chef, IT director, architect, and investor. While some of this information was readily available, other parts required more intense data acquisition techniques.
FrescoData was able to use the requirements DMG wanted to create a list for an extensive marketing campaign. FrescoData has an extensive network of global partner locations to source response-based data from the desired countries. They reached out to these specific contacts to find subscribers to hospitality-related magazines, newsletters, survey responders, annual reports, and so on. DMG was not getting the success ratio they needed from standard compiled databases, but FrescoData found the right response sources to get a tremendous rates on opening (22%+ overall send) and click through (7%+ overall send) with their email campaigns.