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Author: Jay Raol

Author: Jay Raol

The KonMari Method For Your Emails

The Flutie Effect: The Best Email Marketing to Boost Athletic Success at your University


College athletic programs are an effective way for universities to propel themselves into the national spotlight. It is a free form of advertising and has lasting effects...
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The KonMari Method For Your Emails

Improve Email Deliverability for the Best Email Marketing


We have said it before, and we will say it again. Email marketing is one of the best digital channels for increasing ROI. It can be the difference between increasing your...
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The KonMari Method For Your Emails

Email Subdomains 101 – Using a Brand Subdomain for Email Marketing


Email marketers all have the same goal. They are all trying to land in customer inboxes. This can be a tricky task though. Although email is one of the most established m...
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The KonMari Method For Your Emails

Personalized Email Marketing for Higher Ed


When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on ...
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The KonMari Method For Your Emails

How to Properly Market to an Event Services with Email Address List


Email marketing is the best digital channel for producing return on investment (ROI) for a company. Are you emailing your list effectively? Event services companies must ...
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The KonMari Method For Your Emails

Viral Emails for Event Marketing


As an event marketer, it is critical to advertise and promote your event. Doing so is extremely important for driving sales, generating leads and developing brand awarene...
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The KonMari Method For Your Emails

Email Marketing Content that will Ruin Your Email Deliverability


Email deliverability is extremely important for marketers. Email continues to be one of the most cost-effective marketing channels, with more ROI coming from email than m...
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The KonMari Method For Your Emails

Double Opt-In for the Best Email Marketing


Double opt-in is a term often used in correlation with your email list. It is used to describe the practice of having people confirm their subscription to your email list...
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The KonMari Method For Your Emails

Unique College Recruitment Strategies create Personalized Email Marketing Opportunities


When it comes to college recruitment, colleges and universities all face similar problems. They want to recruit the maximum number of students, while maintaining a modest...
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