Author: Jay Raol

Marketing trends come and go, but email marketing is here to stay. Email has been the primary mode of communicating with customers and other stakeholders for decades, and...

  Acquiring professional email marketing services is rarely considered for new small and medium-sized business owners. Cost and lack of a solid customer email list a...

Email marketing has been around for decades and is still a popular digital marketing tool. Even with the increased popularity of social media, it remains the best investm...

There are so many options for creating a successful demand generation strategy works that it can be hard to choose where to start. Demand generation strategies have been...

  Sales Pipeline vs. Sales Funnel: Which Works Better in Your Demand Generation Plan Lead Generation and the Sales Pipeline Demand Gen and Lead-Gen Tools For An Effi...

According to Mckinnely’s 2018 analysis, marketing is the top area where the use of Artificial Intelligence (AI) can contribute to real value to the industry. After all...

Political campaign ads and messages are something we all must suffer through every four years or so. That doesn’t mean your political campaign emails must be just as an...

Like many marketing buzzwords, demand generation gets tossed around without much context. Demand generation marketing often gets confused with lead generation, growth gen...

Creating email drip campaigns for hotels and hospitality is one of the most effective and customer-centric changes you can make for your business. Despite its pandemic se...