College athletic programs are an effective way for universities to propel themselves into the national spotlight. It is a free form of advertising and has lasting effects...

We have said it before, and we will say it again. Email marketing is one of the best digital channels for increasing ROI. It can be the difference between increasing your...

Email marketers all have the same goal. They are all trying to land in customer inboxes. This can be a tricky task though. Although email is one of the most established m...

When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on ...

Email marketing is the best digital channel for producing return on investment (ROI) for a company. Are you emailing your list effectively? Event services companies must ...

As an event marketer, it is critical to advertise and promote your event. Doing so is extremely important for driving sales, generating leads and developing brand awarene...

Email deliverability is extremely important for marketers. Email continues to be one of the most cost-effective marketing channels, with more ROI coming from email than m...

Double opt-in is a term often used in correlation with your email list. It is used to describe the practice of having people confirm their subscription to your email list...

When it comes to college recruitment, colleges and universities all face similar problems. They want to recruit the maximum number of students, while maintaining a modest...