Ello is like any other social networking platform but it is looking to cash in on the growing discontent with Facebook. Seeing it as a marketing opportunity, the site and its management promise to keep your information secure and never allow advertisements on their site. Moreover, individuals are encouraged to use pseudonyms and be a part of an elaborate private social network. Being a marketer, let’s consider four handy tips which can be learnt from Ello in order to enhance your social media marketing campaign:
Tips for Social Media Marketing Campaign
1. Honor Your Promises
Even though digital marketing is highly effective at getting your message across, the results will depend on how you keep your promises. You cannot expect your target audience to accept what you have to offer unless you fulfill everything expected of you. In the beginning, Facebook promised an ad-free social platform that would keep your information confidential. However, with time, people came to realize these promises were not being honored. Ello made the best of this situation in order to give the audience what they desire.
2. Prove Yourself to Be Better Than the Rest
Social media is a highly competitive arena. This makes it necessary for Ello to prove its worth and how it is better than the rest. This is only possible if you explain what your product or service has to offer and how it can benefit people. You cannot expect the masses to flock towards your ‘brand’ if it is similar to what your competitors offer. Having a unique selling point will do wonders for you in the long run.
3. Understand Your Target Audience
You can make a difference and get the attention you want if you meet the demands of your target audience. Initially, you will have to conduct various tests and assessments to ensure you will be able to deliver what your target market expects from you. A marketing campaign is entirely dependent on the consumer. With better insight, you will be able to enhance your reach like never before.
4. Be Transparent
Social media advertising has a lot to do with transparency. Being honest will do wonders for your next campaign. People are more willing to trust organizations that are willing to be transparent about their dealings this creates a unique bond as loyal to customers.
Ello promises to work on all those aspects which have been neglected in the past on multiple occasions. The same principle can be applied for your next campaign to ensure you attract your target audience and meet their requirements. But if you are having difficulties in setting up a proper strategy, you can ask for help from the professionals at FrescoData.