How Do I Buy Targeted Mailing Lists for My Business?
A good B2B Email list can be essential if you plan to send cold emails to prospectors because you will essentially already have people to reach out to. As such, you need to find and buy the perfect business email list to have the best leads.
Keep in mind that you cannot buy targeted email lists from just about anywhere, as not all of them provide lists of equal value. As such, there are ethical considerations that you need to keep in mind and whether the list will be warm with the possibility of potential leads.
Table of content
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- Is it worth getting a B2B email list?
- Where exactly can you buy an email list?
- Buying Email Lists
- What is the Best B2B Email List Provider
- Alternative Methods of Getting an Email List
- Pros and Cons of B2B Mailing Lists
- How to Use B2B Email Lists for Marketing Campaigns
- What to Look Out For
So, is it worth getting a B2B email list?
By purchasing a list of potential leads, you can save yourself a lot of time compared to manual outreach. However, you will want to find a reputable data provider to ensure that you genuinely get your money’s worth out of those business email lists.
Ideally, you want to buy a list of subscribers who are highly likely to be interested in your specific business. This means that it would have to be an email address list specifically tailored to your group of people.
With all of that out of the way, where exactly can you buy an email list?
An email list is just a select list of names and email addresses for people who gave you permission to use them and send them updates and promotions for your business. You can even build your email list through email marketing software and send bulk email notifications to everyone regarding your blog updates, online store, or other business services.
On average, email marketing has a 4300 percent return on investment (ROI) for businesses in the USA. When email subscribers join your email list from your website and have verified their identity by clicking on a link, these subscribers are interested in what you have to offer. As such, they will create the best email list specific to your business.
That being said, what if you do not have the time to gather this list yourself or wait for it to grow organically?
You always have the option of purchasing a pre-built email list that will do the work just as well. You see, many companies out there have gone out and already done this for you, so all you need to do is purchase the list and start emailing them.
Remember that your emails need to be personal, purposeful, targeted, and bring actual value to the people or businesses about to receive your emails.
This will showcase your business is legit and will provide them with a higher perspective on what you can do for them and why they need to choose you compared to other companies out there.
Buying Email Lists
If you do a quick Google search, you will probably find unreliable email lists. Just think about this for a second; since they rank the highest, the chances are high that many people have already purchased them. Furthermore, many list providers scrape the web for random email addresses and sell them to turn a profit.
If you want to buy a business email list, you need to know precisely what you are looking for. Ideally, you want to find a B2B email list provider that can offer a list of contacts within your target audience that matches your demographics, interests, or past purchasing behavior. This will allow you to determine the list’s value and tailor your campaigns to that unique set of subscribers.
You can alternatively use lead generation software to create a list of contacts based on who has visited your website already. This way, you know that the visitors are interested in your business and what you have to offer.
What is the Best B2B Email List Provider
If you do a simple Google search for email lists, you will likely get some bad and, quite honestly, unreliable results. So many of these service providers are just scraping random web email addresses off of the internet, not even checking if they’re real or not, just to make a quick buck.
Here, at FrescoData, we have a huge business professional and consumer people database. This is because for the past 15 years we’ve gathered all of this data that you can access now. We are also able to get our clients super accurate data within their target demographic.
We work extremely closely with each and every one of our clients making it a super smooth and collaborative experience.
Alternative Methods of Getting an Email List
There are several ways of getting an email list. The following two have been chosen for their ease and speed of retrieval.
Licensing an Email List
If you are still a bit skeptical of purchasing an email list and are unsure if you can get genuine value to you or your business, you can alternatively license one. This way, you can test out the list, see if it works out for you, and not have to spend too much if it does not.
Opt-in Email List
You can also create an opt-in email list, where someone can volunteer to give you their email address so they can receive promotional material in the future. This pop-up that many websites are incorporating now, and you can too after reading this article.
Keep in mind that building an email list is crucial because it is the best way to build a relationship with potential customers in an intimate way, as you are not just a status update. They can receive important information from your company.
Although, with an email list, there is a bit of upkeep involved. On a weekly or monthly basis, you should provide your readers with valuable and engaging content. Failure to do so can result in poor campaign performance.
Pros and Cons of B2B Mailing Lists
Discussing the Pros of Mailing Lists:
- You can reach your target audience with ease.
- It is an easy marketing strategy.
- It is a great way to communicate with many companies.
- You can easily target
- You can track how many people or companies end up reading your emails and respond to them.
- Short Term Lift
Discussing the Cons of Mailing Lists:
- Your emails might end up in spam boxes.
- It can get expensive.
- If you email too little or too much, you could end up losing your subscribers.
- Risks of obsolete data
- Difficult to prove ROI
- Unreliable sellers
How to Use B2B Email Lists for Marketing Campaigns
Talk to your best customers, identify their pain points, and map out their buying process. Effective B2B marketing requires a personal approach, and once you have established these segments, you need to use what you have learned about your ICP to tailor your email messages.
Keep in mind that it is never just about your email body, but every part should respond to a specific pain point within each of the segments. Consider what kind of subject line might appeal best to each segment and what kind of CTA or call to action is the most likely to get you a click.
According to many statistics out there, a personalized CTA can convert 200% better than just a pre-written template. It’s essential to make sure your CTA or subject line is not clickbait; this can cause many readers angry and result in a high unsubscribe rate.
Personalized emails incorporate personal data, which can be a significant turning point for a lot of recipients. The style fits the recipient, it’s fun and light, and it will grasp their attention. It’s celebratory, and the call to action should typically be social media-based so it can earn you more clicks on other platforms as well.
Keep in mind that there is no winning formula when it comes to B2B email marketing. However, less can be more, and when a company sends fewer than four bulk emails to accounts per month, they are way more likely to get a sale than companies that send more than 20 a month. People and companies just generally do not appreciate being bombarded with information all at once.
Remember that, even if you end up buying an email list, your priority should always be to increase engagement. If you can grow your email list organically through a newsletter or offer, that will lead you to the best outcome. This is because people who opt-in to your specific mailing list are interested in your product or service.
What to Look Out For
Now, purchasing an email list can be a cost-effective way of scaling your B2B lead generation efforts and quickly grow your database for prospects. This is because you don’t have to spend money on advertising, hoping to get people to sign up for your product or service.
You can also expand your reach to a large audience of prospects that have never before heard about you or your specific solutions to their problems. The convenience and direct nature of email can provide an excellent way for you to consistently keep your marketing and sales funnels topped up with leads.
Many marketers make the mistake of not sorting through real/fake emails in their email lists or purchased lists. This is because they do not take the time to clean and validate their non-permission-based email lists correctly. These databases, as a result, can decay naturally over time, and your purchased list may contain bad email addresses and potential spam traps.
When choosing an email list quality, always ensure that you choose a reputable provider to guarantee the records’ accuracy. An extensive bulk list of emails with a low price tag and no guarantee of accuracy, well, if it sounds too good to be true, it generally will result in headaches and deliverability issues. There’s even a chance your IP could get blacklisted, so be extra careful here. Also, you should always avoid database providers that refuse to provide a sample record of their bulk email list. This is a red flag and, more often than not, is a scam.
With all of that being said, if you decide to purchase a mailing list for your business, you should now have a bigger perspective as to exactly what you need to look out for, and hopefully, by the end of it, you end up turning a lot of new leads.
Let’s strategize your target audience mailing list needs with us.