FrescoData is a company with a global mindset. This is because our data comes from a variety of different sources around the world. For us, we are not just trying to impa...
While technology has transformed the direct marketing industry, email marketing has not replaced direct mail marketing. In fact, direct mail has improved in many ways due...
While planning a direct mail marketing campaign, it’s good to have a complete checklist to make sure you have considered all aspects of it. Where you’re new to direct...
Direct mail marketing is a solid communication tool that any business can use to engage a target audience and prompt them to take action. It isn’t just for marketing an...
Direct mail marketing has long been a popular tool for businesses of all sizes to engage with potential customers. In spite of the growing popularity of digital media, th...
The sole purpose of a direct mail marketing is to generate response. Don’t be discouraged if your first couple of direct mail marketing campaigns produce limited result...
Direct mail marketing, even if expensive, is one of the most important pieces of your marketing strategy. That’s why so many companies spend endless hours developing an...
As a business owner, acquiring new customers, retaining or upselling existing ones and converting inquiries to sales are key to your success. Here are some fundamental di...
Creating a winning direct mail campaign is more than just getting things right. Higher response rates depend upon constantly testing and refining every single element of ...