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Category: Direct Mail Marketing

5 Tips for Marketing in Japan

FrescoData is a company with a global mindset. This is because our data comes from a variety of different sources around the world. For us, we are not just trying
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Why You Should Prefer Direct Mail Marketing?

While technology has transformed the direct marketing industry, email marketing has not replaced direct mail marketing. In fact, direct mail has improved in many ways due to web technologies. Even
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A Six-Step Checklist for Direct Mail Marketing Checklist

While planning a direct mail marketing campaign, it’s good to have a complete checklist to make sure you have considered all aspects of it. Where you’re new to direct mail
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3 Tips to build an effective Direct Mail Campaign

Direct mail marketing is a solid communication tool that any business can use to engage a target audience and prompt them to take action. It isn’t just for marketing and
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Best Practices for Direct Mail Marketing

Direct mail marketing has long been a popular tool for businesses of all sizes to engage with potential customers. In spite of the growing popularity of digital media, the impact
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How To Optimize Your Direct Mail Marketing Campaigns

The sole purpose of a direct mail marketing is to generate response. Don’t be discouraged if your first couple of direct mail marketing campaigns produce limited results. Like any other
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5 Great Direct Mail Marketing Tips to Boost Response Rates

Direct mail marketing, even if expensive, is one of the most important pieces of your marketing strategy. That’s why so many companies spend endless hours developing and executing the campaign
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Three Tips to Maximize Your Direct Mail Marketing Success

As a business owner, acquiring new customers, retaining or upselling existing ones and converting inquiries to sales are key to your success. Here are some fundamental direct mail marketing tips.
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Creating a Winning Direct Mail Campaign

Creating a winning direct mail campaign is more than just getting things right. Higher response rates depend upon constantly testing and refining every single elements of the mail, rather than
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Tips to Improve your Direct Mail Campaigns

Your direct mail database is of no use if you are unable to analyze it and extract useful bits of information. Before you get overpowered with all the emails you
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Why Direct Mail Marketing is Still So Popular

Despite the attention currently paid to digital marketing, offline methods such as direct mail marketing remains a key tool in the marketing plans of many brand-savvy businesses. Direct mailing gives
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What consumers expect from Direct Mail Marketing

Major corporations know that direct mail marketing is one of the most effective pieces of their marketing plan. As direct mail continues to mushroom across the retail landscape, marketers are
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Is Direct Mail Marketing Effective For Mortgage Professionals?

Direct mail is giving professionals a cost effective way to send mails with personalized messages that are action-oriented to key target segments. The rumors of direct mail’s death have been
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Six Guidelines to Improve Direct Mail Marketing in 2015

In direct mail marketing, some fundamentals never change. But those basics needs to be amplified with the help of updated insights from time to time. Direct mail marketing will only
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Direct Mail Marketing: Four Reasons to Opt for Advertising Mail

The digital era is changing with the new upcoming trends and technologies. One hand, there is a huge rush of being an email marketing superstar and on the other hand,
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