Email Marketing Best Practices for Design in 2019
This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plu...
Cold Email Campaigns vs Email Marketing Campaigns
Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails ...
Tips for Successful Drip Email Campaigns
If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities ...
Using an Email Address List for Better Higher Ed Marketing to Gen Z
Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have a...
5 Major Email Marketing Mistakes to Avoid in 2019
Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing ...
Holiday Email Marketing Examples, Tips and Tricks
The holiday season is an exciting, and stressful, time for marketers. It is one of the busiest times of the year when most sales occur for eCommerce businesses. Spending ...
Interactive Email Content for Effective Email Marketing
Interactive content is on the rise. The numbers support this: there is a 73% click-to-open-rate increase in interactive email content versus static email content. Every e...
Email Bounces: Hard vs Soft Bounces
We have recently been covering different ways to maintain good email deliverability rates, from maintaining a positive email reputation to data enhancing your email lists...
5 Email Ideas for Every Email Marketing Campaign
Studies show that 2.5 billion people in the world have email and that it has the highest return on investment (ROI) for email marketers. With its wide reach and large con...