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Category: Email Blasts

Email Marketing Best Practices for Design in 2019

This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on
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Cold Email Campaigns vs Email Marketing Campaigns

Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails differ a lot. Ensure
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Tips for Successful Drip Email Campaigns

If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities than other types of
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Using an Email Address List for Better Higher Ed Marketing to Gen Z

Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have an email address list for
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5 Major Email Marketing Mistakes to Avoid in 2019

Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing platforms such
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Holiday Email Marketing Examples, Tips and Tricks

The holiday season is an exciting, and stressful, time for marketers. It is one of the busiest times of the year when most sales occur for eCommerce businesses. Spending increases
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Interactive Email Content for Effective Email Marketing

Interactive content is on the rise. The numbers support this: there is a 73% click-to-open-rate increase in interactive email content versus static email content. Every email marketer needs to consider
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Email Bounces: Hard vs Soft Bounces

We have recently been covering different ways to maintain good email deliverability rates, from maintaining a positive email reputation to data enhancing your email lists. Today we continue with this
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5 Email Ideas for Every Email Marketing Campaign

Studies show that 2.5 billion people in the world have email and that it has the highest return on investment (ROI) for email marketers. With its wide reach and large
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How to Maintain a Positive Email Reputation

Last week we talked about how you can effectively blacklist yourself on email servers. Blacklisting is when emails are blocked from sending out campaigns because they have been identified as
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Ouch! Email Marketing Pain Points

Creating email marketing campaigns can be a cumbersome experience. It can get tedious to constantly be developing email campaign after email campaign. Following email marketing, best practices can be tiresome
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International Spam Laws

The world is becoming more and more interconnected every day. This means communication between people all over the world is happening at an unprecedented rate. Marketers have used this momentum
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To Opt-In or to Opt-Out?

Opt-in and opt-out forms determine how your audience consents to receive your email campaigns. It is critical to understand how this process happens. In this day and age, you can
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Create Content for Each Stage of Your Sales Funnel

Developing content for your audience goes far beyond inserting relevant keywords into your website pages. You must understand your audience, and the stages they go through as they interact with
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How Your List Segments Can Affect Your Email Campaign Template

Let’s say you work for a company that makes headphones. Your company is about to release its newest product, a $150 set of headphones that will have your customers thinking
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