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Category: Email Blasts

See What’s Been Going On In The Wonderful World Of List Marketing And Data Services.

Email Marketing Best Practices for Design in 2019

February 25, 2019 / Alex McGinness
This year, email marketing is going to remain in the mainstream. According to McKinsey, email is 40 times more effective at acquiring new customers than social media. Plus, based on
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Cold Email Campaigns vs Email Marketing Campaigns

February 18, 2019 / Alex McGinness
Cold email campaigns and email marketing campaigns are terms that are often used interchangeably. They are nowhere near the same though. Cold emails and marketing emails differ a lot. Ensure
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Tips for Successful Drip Email Campaigns

January 21, 2019 / Alex McGinness
If you have not used automated emails in your marketing efforts, you should seriously consider it. On average, drip email campaigns generate 20% more sales opportunities than other types of
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Using an Email Address List for Better Higher Ed Marketing to Gen Z

January 14, 2019 / Alex McGinness
Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have an email address list for
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5 Major Email Marketing Mistakes to Avoid in 2019

January 1, 2019 / Alex McGinness
Email marketing is still one of the best ways for businesses to reach their customers. It has the highest return on investment (ROI) compared to other business marketing platforms such
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Holiday Email Marketing Examples, Tips and Tricks

December 10, 2018 / Alex McGinness
The holiday season is an exciting, and stressful, time for marketers. It is one of the busiest times of the year when most sales occur for eCommerce businesses. Spending increases
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Interactive Email Content for Effective Email Marketing

December 3, 2018 / Alex McGinness
Interactive content is on the rise. The numbers support this: there is a 73% click-to-open-rate increase in interactive email content versus static email content. Every email marketer needs to consider
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Email Bounces: Hard vs Soft Bounces

September 24, 2018 / Alex McGinness
We have recently been covering different ways to maintain good email deliverability rates, from maintaining a positive email reputation to data enhancing your email lists. Today we continue with this
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5 Email Ideas for Every Email Marketing Campaign

September 4, 2018 / Alex McGinness
Studies show that 2.5 billion people in the world have email and that it has the highest return on investment (ROI) for email marketers. With its wide reach and large
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How to Maintain a Positive Email Reputation

August 27, 2018 / Alex McGinness
Last week we talked about how you can effectively blacklist yourself on email servers. Blacklisting is when emails are blocked from sending out campaigns because they have been identified as
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Ouch! Email Marketing Pain Points

August 13, 2018 / Alex McGinness
Creating email marketing campaigns can be a cumbersome experience. It can get tedious to constantly be developing email campaign after email campaign. Following email marketing, best practices can be tiresome
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International Spam Laws

August 8, 2018 / Alex McGinness
The world is becoming more and more interconnected every day. This means communication between people all over the world is happening at an unprecedented rate. Marketers have used this momentum
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To Opt-In or to Opt-Out?

August 6, 2018 / Alex McGinness
Opt-in and opt-out forms determine how your audience consents to receive your email campaigns. It is critical to understand how this process happens. In this day and age, you can
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Create Content for Each Stage of Your Sales Funnel

July 30, 2018 / Alex McGinness
Developing content for your audience goes far beyond inserting relevant keywords into your website pages. You must understand your audience, and the stages they go through as they interact with
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How Your List Segments Can Affect Your Email Campaign Template

July 16, 2018 / Alex McGinness
Let’s say you work for a company that makes headphones. Your company is about to release its newest product, a $150 set of headphones that will have your customers thinking
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