Copywriting is an integral part of your email marketing success. Email copywriting requires knowledge, creativity, strategy, and keen attention to detail. When you’re writing an email, you are not writing for a general audience but instead, you are writing for your potential customers. The idea is to make readers feel like they matter by speaking right to them.
While writing emails for business communication or professional purposes, skipping a few email elements such as a signature or foregoing proofreading sounds usual. But this might cost a lot to the company when it comes to copywriting for email marketing.
Let’s go over a crucial copywriting guide you must take into account for email marketing success:
What is Email Copywriting?
Copywriting is the process of writing an email to be sent to potential clients for gaining their attention and bringing them to the website. The email content should be focused on influencing the recipient and converting them to customers.
It improves engagement and increases metrics including open rates, click-through rates, and conversion rates. Your email must be curated with effective copywriting that is appropriately designed and phrased. Examples of copywriting the email include sending a newsletter with business updates and other promotional emails.
Tips to Improve your Email Copywriting
Consider these tips to increase the email conversion rates. This email copywriting guide will help you represent the brand, engage more audience and achieve marketing goals effectively.
- Know your Target Audience
- Write Subject Lines that Grabs Attention
- Draft the Email Body that Interests Readers
- Get your CTA Right
Know your Target Audience
The more you know your potential customers, the better you can plan your email marketing campaigns. Knowing your audience well helps to reach your customers potently by using email
personalization and segmentation. You can learn about your intended user’s preferences and tailor the emails accordingly.
Write Subject Lines that Grabs Attention
The subject line must invoke a sense of curiosity. As the subject line sets the tone for the entire email, it should be catchy enough to draw the recipient’s interest. To get a recipient to open the email from you, the subject line needs to be relevant, interesting and something they can relate to. No matter how great your content may be, it does not matter if no one opens the email to find out more about what you have to offer.
It’s always a better idea to draft short, clear, concise, and reliable subject lines.
Draft the Email Body that Interests Readers
One of the cornerstone tips of good email copywriting is to write engrossing content. The body content of your email must build credibility, trust, and value of your brand identity. You must mention the benefits of products and services clearly in a way that takes your recipient directly to the CTA. While drafting the email, ensure to maintain a conversational tone and ignore writing industrial jargon.
Get your CTA Right
Email marketing campaigns are all about getting the recipient to take an action. Your email must engage readers till the end and encourage them to convert. They need to click, comment or view because it may be a simple action now, but it could turn out to be a purchase in the near future.
Call to action is the final action to convert your leads into customers. To attain greater conversion rates, you need to create compelling CTA by using active words and engaging phrases related to your brand image.
Additional Copy-writing Tips
With that being said, you have to ensure your content is effective in explaining what you want the reader to understand. This is possible if you consider the following copy-writing tips:
- Avoid using sales calls or spam-my phrases throughout your email.
- The content has to be valuable no matter what.
- If your email is too long to read, you need to keep it short.
- Each email needs to be a good mixture of images and text. It should not be a giant graphic without any text whatsoever.
- Using FrontPage and Word to generate HTML is a horrible idea as it results in erroneous code caught by spam filters.
Copy-writing for email marketing is all about treating your subscriber’s inbox like your own. You have to avoid wasting time and make each aspect easy to understand so the reader knows what to do next.
For additional copy-writing tips and mailing lists, you can always refer to the experts at FrescoData who can offer an in-depth analysis for further enhancements. With these tips in mind, it is time you take matters into your own hands and offer something new and relatable for your target audience.