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Category: Email Marketing News

Email Marketing to Boost Athletic Success

The Flutie Effect: The Best Email Marketing to Boost Athletic Success at your University

College athletic programs are an effective way for universities to propel themselves into the national spotlight. It is a free form of advertising and has lasting effects on college at
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Improve Email Deliverability for Email Marketing

Improve Email Deliverability for the Best Email Marketing

We have said it before, and we will say it again. Email marketing is one of the best digital channels for increasing ROI. It can be the difference between increasing
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Email Subdomains

Email Subdomains 101 – Using a Brand Subdomain for Email Marketing

Email marketers all have the same goal. They are all trying to land in customer inboxes. This can be a tricky task though. Although email is one of the most
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Personalized Email Marketing for Higher Ed

When marketing toward high school students, it is important to keep their needs in mind. Most students will not be compelled to enroll in your university simply based on academic
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Market to an Event Services with Email Address List

How to Properly Market to an Event Services with Email Address List

Email marketing is the best digital channel for producing return on investment (ROI) for a company. Are you emailing your list effectively? Event services companies must allocate resources toward attendee
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Email Marketing Content that will Ruin Your Email Deliverability

Email Marketing Content that will Ruin Your Email Deliverability

Email deliverability is extremely important for marketers. Email continues to be one of the most cost-effective marketing channels, with more ROI coming from email than most other digital channels—including social
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Double Opt-In for Email Marketing

Double Opt-In for the Best Email Marketing

Double opt-in is a term often used in correlation with your email list. It is used to describe the practice of having people confirm their subscription to your email list
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Mailing List Rentals

The Ins and Outs of Mailing List Rentals

Why should your company consider renting an email mailing list? There are a variety of reasons. Email marketing is one of the most lucrative digital marketing channels, offering higher ROI
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Email Deliverability - Email Marketing

Email Deliverability: A Tool for the Best Email Marketing

It can be really frustrating to send out a well-crafted and thought out email campaign where only 50% of your recipients receive it. In order to perform the best email
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Images for email marketing

Discover 3 Tips to Design Images for Your Email Marketing Content

Want to increase the click-through rates in your emails? Ifso, think about adding images to your emails. Emails with images receive 42%higher clicks than emails without images. Images naturally are
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Why You Should Re-Engage Your Old Mailing List

In email marketing, one of the biggest myths is that a bigger email mailing list will land you better results. In some cases, this is true, but that depends on
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Tips for Reaching Out to Potential Event Sponsors with a B2B Mailing List

Event sponsors are important to your events. They can be the difference between a profitable event or not. Sponsors are important because they signal to both event attendees and your
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Create a More Efficient Business with Better Data

Data hygiene is an important part of the data enrichment services for your business. In this blog post, we will outline ways to make your internal data hygiene process more
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Cliff Notes are Useful, so are Targeted Email Address Lists

December is crunch time for new student enrollment season. Students are submitting their final applications and working to meet enrollment deadlines. Because of this, it is critical to create compelling
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