Spring promises truly exceptional onslaught of tourists, fame-grilled food, amazing festivals and lots of exciting outdoor happenings. Sadly, there are a lot of businesses competing for the same crowd at the same time.
Below are some useful email marketing tips for exciting businesses and ventures that deserve to make the most of this spring.
Buy Email Marketing Lists
The secret ingredient towards creating a prosperous business is an email list. When buying an email list, make sure you don’t buy anything that’s older than 6-12 months. Buying the right kind of email marketing list is not going to be an easy task. Unfortunately, the list quality plays a big role in email marketing metrics, such as open rates, click rates and conversion rates.
In order to buy quality email marketing lists, one should look for vendors who are members of Direct Marketing Association (DMA) only. Buying email lists from qualified vendors is another element that one should be eyeing for.
Those on the list are going to receive lots of exciting special offers and coupons via online newsletters. If you don’t have one, you need to create one already. You can pick newsletter templates online or get a graphic designer who can create something aesthetically pleasing.
Next thing you need to do is to set up and automate the delivery of your newsletters and schedule them accordingly. Make sure your message contains lots of exciting picks for the audience such as weekly specials, incredible pictures and videos, and a special message/testimonial from a local celebrity.
One should aim to create a visual feast in the form of an online newsletter such that the audience is tempted to try whatever’s on the menu as soon as they can.
Maximize the traffic of your business by integrating fascinating coupons is one of the most valuable email marketing tips that you’re going to get online. Your coupons could have big bargains or package deals. The choice is ultimately yours.
Map out your best coupon strategy and create a multichannel distribution plan. You can make sure of newsletters, websites, social media pages etc.
- Use a high-value opt-in list providing grand discounts and target customers who’ve shown brand loyalty to you using newsletters.
- When covering a website for a coupon strategy, you need to make sure that none of our coupons are out of date. It’s frustrating for the customer and a damaging element to your brand reputation.
- Fans add up fast on social media pages, when they’re offered bigger deals and better appreciation for their brand liking. The ultimate goal is that you’re going to make the best of the social media hype this summer!
Using some of these great email marketing tips, you’re going to be on the move to a splendid spring. Make sure you plan out all of your email marketing tactics in advance.
So get your sunglasses and cool drinks ready, because an exciting spring is here to start!
Learn how FrescoData’s Opt-in Email Lists can be used for your marketing campaigns.