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Month: February 2016

What Will Email Marketing Be Like in 5 Years’ Time?

To many, email marketing strikes of as old-fashioned. Compared to newer avenues such as social media and mobile marketing, which gets all the attention, email provides you a direct line
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Tips to Conduct a Successful Email Marketing Campaign

With a gradual decline in organic reach, strategic email marketing campaign has proven to be a speedy and successful method of reaching customers. An email marketing strategy offers you the
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Why Apple Email Marketing Never Fails to Impress

The Cupertino, California-headquartered multinational giant Apple has a massive following of loyal fans and clientèle who are always zealous about nearly every piece of the little announcement the company has
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Email Marketing: What is Off-Email Multiplier?

In a business world fixated on increasing more customer intelligence, you would imagine that email marketing would get more respect. However, if you look at the media spending, businesses are
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What Makes Email Marketing Campaigns So Effective?

There is no denying that social media marketing gets a lot of attention than email marketing. Fact is, the average person checks email more often social networking sites. Email marketing
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How To Optimize Your Direct Mail Marketing Campaigns

The sole purpose of a direct mail marketing is to generate response. Don’t be discouraged if your first couple of direct mail marketing campaigns produce limited results. Like any other
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Advanced Email Marketing Techniques That Work

One of the most common mistakes people make is not buying industry specific email lists. Sure, buying large numbers of unsegmented email address might seem like a bargain, but the
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Email Marketing in the Telecom Industry

The telecom industry has always been in the hyper-competition phase. Prey to its own aspiration, it constantly evolves in matters of tariff’s, data deals, or even the latest handsets. This
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Email Marketing in the Manufacturing Industry

Businesses in the manufacturing industry are ill-equipped to provide their customers with informational newsletters, white papers, press releases, blogs, videos, or eBooks. These marketing tools are very much essential in
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Crossing over China’s Great Firewall

Maintaining Compliance with China’s Severe Email Marketing Laws Did you know? In actuality, most violating emails are snared in the Great Firewall Of China and never make it to their
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How to Improve Your Email Marketing Strategy

Email marketing is a powerful channel for achieving measurable ROI and driving business revenue. An email campaign can be like jumping through the hoops because of the many challenges an
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5 Great Direct Mail Marketing Tips to Boost Response Rates

Direct mail marketing, even if expensive, is one of the most important pieces of your marketing strategy. That’s why so many companies spend endless hours developing and executing the campaign
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The Right Way to Rent an Email List

While buying email lists is widely accepted as a good idea, marketers still debate whether or not it’s better than list rental. Perhaps you’re a new company and don’t have
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